- Aging & Longevity
POM Pomegranate Juice Claims False
There have many times I have seen POM pomegranate juice in the grocery store. A few times, I had bought into their advertising claims and purchased the juice. Kinda pricey at $3 or so, especially for the small amount one gets. But, if their health claims are true, might be worth it.
POM Wonderful pomergranate juice claims to its juice has been proven to treat heart disease, prostate cancer and erectile dysfunction.
The FTC has instructed its makers to cease making such false claims without proving them via at least two well controlled human clinical studies. Such claims are misleading and until proven are consumer fraud. The manufacturer of POM stated that its claims are backed by centuries of traditional medicine and common sense that antioxidants are abundant in pomegranates.
One ad for the product even went as far as stating the user could "cheat death" by using the drink. The FTC basically said it's bullshit until clinical studies prove it POM's makers retorted that their ads are protected by the 1st Amendment. Huh? Misleading and false claims are never protected by the 1st Amendment. Of course, its makers are worth $2 billion, much of it from their drink, so, I guess I might say the same things to save face.
If you like it for the taste and placebo effect, buy it. Otherwise, forget it.