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How to Make Money As a Personal Trainer

Updated on October 31, 2009

How To Make Money As a Personal Trainer

As much as we love Personal Training, at the end of the day its still about making a living from it. More than anything we need to make a profit from the services we provide in order to survive.

If your not making the kind of money you deserve, maybe we need to evaluate some of the things you're doing. Possibly your setting up profit road blocks and don't even know it!

Here are 3 things to consider:

1. Are you treating your Personal Training like a business or are you just winging it??

2. Are you focusing on getting more certifications than Sales and Marketing?

3. How do you spend your time between clients? Are you making the most out of your time? I mean, are you reading magazines or are you aiming to talk to at least 3 new people about your business?

Let Me Explain.......

I remember when I first started training. I came to the gym, trained clients, collected payment , rinse then repeat. I had no idea how much I made on a given day, I kept poor records, I didn't have a separate business bank account.

I missed out on all the benefits of having my own business and all the wonderful tax write offs that came with it!

When it came to clients, I didn't know exactly how many I had. I didn't have a plan set up for them. I just trained them,...what's worse I trained all my clients the same way. Between clients I would chit chat with the other trainers or folks at the gym until I had to get back to work.

Looking back it's no wonder I didn't keep clients long term and wasn't making the kind of money I thought I should have been making. I couldn't figure it out, I had my business cards sitting up at the front desk, I gave great training sessions... but I was broke and surely couldn't do this full time. My "Training Business" was at the hobby level.

There was one trainer at the gym who seemed to have all the clients. Man! He had almost every person in the gym as his client! I couldn't win... so I thought......

This is when I put together my marketing plan! I thought of ways to get known as the best trainer and the person you needed to see to get into shape. I sat down with each client and found out what their goals were. I created files on each one & created kick butt workouts for them! Even more, I created a website for my clients to give them all tips and advice needed to keep them on track. Between clients, instead of reading magazines & "chit chatting", I opted to talk to potential clients. I did everything the other trainers were not doing!

These simple changes led to people referring others to me without even asking. Folks at the gym saw my workouts and inquired about personal training. Folks I had talked to between clients started to set up appointments with me. My client retention went up, they stayed with me way longer. I cracked the code! Yes!

Let me tell you... It doesn't really matter how many certifications you have, if you don't know how to market your business. A personal trainer with just 1 certification and a huge knowledge of Sales & Marketing will swallow the Trainer with 50 degrees and cert's and no knowledge of how to Market his/her business!

You can know all the fancy muscle names, but if you aren't good at Sales and Marketing .. you will not make the kind of money you should be. Health & Fitness is Hot right now. If you are not reaping the rewards of this Growing Market...your ability to Market yourself may be the reason. The best Personal Trainers have education, but they are also good at Marketing their business and themselves.

I know I mention the term Sales and Marketing alot. But don't let that scare you. I know some folks hate selling! So do I! I never was a salesperson. The secret to Sales is getting the Marketing part right. Market your business right and the "sales" just seem to come naturally!

100k Personal Trainer Boot Camp

I have a 100k Personal Trainer Boot Camp for personal trainers looking to learn how to make money in their fitness business. I know what it's like to be "lost" when it comes to making money in fitness. You love what you do, but you can't seem to make a living from it.

In my Boot Camp I will show you how to: Get more clients, Create flier's that pull clients like crazy, close more clients, leverage your time so you are making more but working less and much more. I'm sharing marketing tips that will catapult you into a whole new income bracket..for Free!

You can join my free, 10 day Personal Trainer Boot Camp here:

Learn The Secrets to Making 6 Figures as a Personal Trainer!

Much Success!

Candace Harrison


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    • 100ktrainer profile imageAUTHOR


      7 years ago from Michigan

      Hi chhikara, yes the knowledge of the trainer is very important. Thanks for stopping by!

    • profile image


      7 years ago

      ya. it is really good. But the knowledge of the trainer matters.

    • 100ktrainer profile imageAUTHOR


      8 years ago from Michigan

      Yes GrahamFitness it's about stepping outside of your comfort zone and making things happen. Like your comment!

    • profile image


      8 years ago

      The formula is simple... in times that have never been, you must do things you have never done. This is your first step to success. Its easy to make money when people have it to spend. This is a true test for you as a personal trainer and your business. People will still spend, you just have to work harder to show them the value of what you offer. Good luck to all! (1,000 sq ft studio 50K a month).

    • personaltrainer profile image


      8 years ago from Beverly Hills

      It is all about fitness knowledge + marketing + sales = success. If you don't have all three, you will be making less than what you are worth.

    • 100ktrainer profile imageAUTHOR


      9 years ago from Michigan

      Hi 2patricias. I couldn't have said it better myself. It's hard work, but very essential to keep up with promoting yourself. Totally in agreement with you.

    • 2patricias profile image


      9 years ago from Sussex by the Sea

      It's really hard work keeping up all the promotion when self-employed in fitness but I agree, it's essential. You just become jaded otherwise as you need a decent return to keep you motivated as it's such hard work behind the scenes.


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