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The Biggest Trick in Your Life That Nobody Told You!

Updated on August 24, 2017

Ever Been Tricked Before?

Let me guess, you have probably been tricked before. I know I have.

Last week, I was reading the book “Into the Wild” by Jon Krakauer. There is a lot you can get from this amazing book.

But what struck me most of all, is that you and I are continually being tricked by the volume of information we get every day. It depends on what study you look at. Some say the average person is exposed to 3,000 media messages a day. That is 900 before 9 am.

But surprisingly, the amount of insight and wisdom you get is not correlated to a number of words the media throws at you. In my experience, I would say the best insight you ever got, probably came from a simple sentence in a book or something a wise person said.

Remember if you are looking to change, then it all starts with insight. But the thing is most people won’t start with that. Instead, their mind is dominated by cognitive biases that causes them to make mistakes. The best example for this is the ‘availability biases’.

What that means is that we are more likely to take an action because it is easily available to us.

Recently, I was given the chance to do a small talk on a stage where there were about 600 peoples in a room, I asked them “How many here have read, ‘The Lean Start-up.’”

About 400 peoples raised their hands. Then I asked… “How many here have read, ‘Made in America’ by Sam Walton.” Then, one person raised his hand.

I then said…”let me get this straight guys. A guy writes this business book. It gets a slick cover and great shelf-placement in front of the store…and it displaced a tiny $5 book written by Sam Walton who made a $160 Billion dollars?”…which is more money made than Bill Gates, Steve Jobs, and Mark Zuckerberg…combined.

I mean, why?

It makes no sense.

I will tell you why. The calculus is easy: Profit Motives + Availability Bias = Mass, Uncritical Consumption.

You see, the amount of insight is not always proportional to the volume of words. They are just a combination of Marketing… Consumerism… Commercialism… Constructs designed to control you.

So, the next time you walk into a Barns & Noble (or any store for that matter), realize what they’re trying to do. They are steering you towards what they want to sell you. They don’t necessarily care if that is in your best interest. If it provides them with a high profit margin, then they are going to move you to it.

Now, I am not saying this is some conspiracy… or even that there is anything wrong with it. Obviously, business is an extension of life. It is a competition. Let’s just say…

People want resources. Businesses want your money.

And that is not evil or inherently dishonest. It is just the way the world works. So remember, it is always up to you. You have to understand your natural biases to control what you allow to impact your brain and your life.

There is a joke that goes… “The best things in life are free. The second best are expensive.”

Obviously, the punch line is about Ferraris and luxury trips. But I would argue that the most expensive thing is not a Ferrari. It is ignorance.

Remember, pearls aren’t delivered on your dinner plate. You have to dive for them and shuck a lot of oysters. Now, I have been talking about books but let’s not forget the biggest medium…TV. The best insight usually doesn’t come from the people on TV. Let’s just say that the peoples on TV…are just good at being on TV.

Instead, the best advice might come from someone you have to get on a plane and fly to. I remember when I was 19 or 20 I flew all the way to Tasmania to meet someone that I thought will teach and give me some experience I needed. He wasn’t a very well-known guy. He’s a biologist, scientist, a teacher and is known as “the father of permaculture” in his local town. But what was interesting is that I had to get on a plane, fly 10,000 miles and drive little roads through the countryside of Tasmania to get to him. (And all that was to learn something from someone that I respected most… To be honest, I had almost got in trouble while trying to reach him…when I was driving 50 miles an hour around a curve and almost slammed in a whole bunch of sheep…but that is another story :)

Anyway, the point here is:

Seek and you will find…

Ask and you will receive…

Knock and the door will open unto you… But notice, you got to knock. If not, nobody will hear your existence.

What is easily available to you is usually not the best information. TV is easily available with the press of finger. But that is not usually the best source of information. Moreover, you can also look up what’s selling the most on Amazon, it might be ’50 Shades of Grey’, but that doesn’t mean it has any insight or wisdom for you to get the good life.

NO! If you want health, wealth, love, and happiness… you need to:

Become a ‘seeker’.

Become an ‘asker’.

Become a ‘knocker’.

And if you get to do so, you will definitely get what you always dreamed of and what you always wanted to get in your life!

Thanks for reading what I wrote and hope you have got something valuable from this article. Don’t forget to let me know what you think about this article by answering the poll I have created at the end of the page. Also make sure to subscribe to my hub if you like to read such an article (regarding to mind mentoring). I write 3-4 articles every week in regards to mentor tips.


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