The British Bite Mark
Cosmetic dentistry has for a long time, been the preserve of a wealthy elite such as actresses and movie stars. This elitism has however, ignited a desire to emulate the look that they have achieved through their surgery. The Hollywood smile is now not only sought after inHollywood, but inHarlemand Harrow too!
Unfortunately, this is an expensive business, and with dental implants coming in at around £3k each, and with a recession looming (permanently it seems); it is not unnatural that those who struggle to afford to pay for cosmetic dental treatment try to cut corners to keep the costs down.
The most common way to do this is dental tourism. This is when a person travels abroad to a country where dental procedures are cheaper. Whilst this has been successful for most, it is not without its risks as standards of dentistry can vary widely from country to country. Other risk factors are the language barrier and the distance to travel should further work need to be done. These factors are not such a risk when the tourism is closer to home, such as, for example, if a dentist in Tipperary,Ireland is used.
However, this is not the only way that expenses are being cut. Many people are now choosing to have dental fixtures such as dentures produced overseas. Once again, economics mean that this often significantly reduces the price but again, brings risks attached to it.
To help to eliminate the worst offences of poor quality materials and finish, a new kite mark is being brought in so that dental patients can tell where the dentures etc were produced. This, it is suggested, will help to ascertain the quality of the product.
Humorously named the ‘British Bite Mark’, British dental laboratories must comply and disclose the materials used in the products and must employ registered technicians.
It is hoped that the British Bite Mark will also prevent dental practices from cutting corners by forcing them to purchase only appliances that are registered to a quality that the British Bite Mark requires.