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Discover The Golden Circle, The Secret Behind All Great Leaders' Success

Updated on November 6, 2011

What do Apple, Martin Luther King, the Wright brothers, and many other leaders, past and present, have in common?

According to Simon Sinek, an ethnographer who has spent his life studying leaders and companies that make the greatest impact in the world and achieve a more lasting success than others, they all have a similar way of communicating that touches individuals at the core of their beings - a way of communicating that causes others to trust them.

This way of communicating is grounded in the biology of human decision-making and starts from the inside-out by expressing the why of their actions, before explaining the how, and finally the what for.

The Golden Circle is a model that codifies this communication style. In this article we're going to see how it is extrapolable and applicable to your life.

Watch the video below first, then proceed with the article as we're going to see why your purpose quest should start with answering the question, "why are you here?" before trying to find out "what you are here for".

The Golden circle, your life's purpose, and Real success in life

In 3 Steps to Finding Your Purpose & Positioning Yourself for Real Success, we've seen the first principle of success, Definiteness of purpose, in action in the lives of some of the great minds we know. We've also differentiated really successful people from successful people, and said that really successful people are God-given purpose driven. I delved deeper into this differentiation in an article titled Why Successful People Are Not Necessarily Really Successful published in my blog.

Here, I would simply like to demonstrate further, based on the Golden Circle model, that being God-given purpose leads to real success in life. But let's first break the concept of purpose down.

Understanding Purpose

The on line free dictionary defines purpose in different ways; two of them particularly grabbed my attention while searching:

  • The object toward which one strives or for which something exists; an aim or a goal
  • A result or effect that is intended or desired; an intention.

Applied to your life, purpose is the object for which it has been given to you, or the representation of what God desired in creating you. It can also be defined as the intention God had in "mind" and the aim he was pursuing in giving you existence.

What I would like you to realize is that intention cannot be separated from motive. Even though motive is generally discarded in law courts for establishing the guilt of a suspect, it is nonetheless taken into consideration to determine the degree of guilt and to categorize the type of offense in some instances. It allows for example to differentiate a non-criminal homicide from a murder. This is simply because knowing the motive of an act gives more insight into its cause, into the reason why the act was done, which gives a better comprehension of the intention. A goal, an aim, or an object is pursued in order to fulfill a need that justifies a motive.

Now that we're at the same wavelength of understanding, here how you should look at your life's purpose. It's the double answer to "why" and "what for" you are here on earth. It's what motivated your creator to place you in this world, and the objective for which he gave you existence. It represents the cause behind your existence and the effect your life is meant to produce.

Real Success in Life

They are so many people out there who, because of the unsatisfying quality of their lives, believe that life is meaningless and that they don't have a life's purpose. Frustrated by their "unrewarding" demanding jobs, they have unsatisfactorily been trying to either change careers or to start a business one after another, and have ended up becoming nihilistic.

Their mistake is a false start in trying to find or to give meaning to their lives. They think that meaning is found in the rewards one can get from a job, a business, or from any other activity. Anthony Stevens, Jungian Analyst and Psychiatrist, and author of Jung: A Very Short Introduction, reports the Swiss Psychiatrist to have said in a famous BBC television interview that meaning comes "through an unequivocal affirmation of the self.

I don't really know what C. Jung meant, however his statement suggests to me that it's only through the validation of one's existence that one can find meaning in life. And if I'm right, one cannot accurately validate his own existence if doesn't know why he exists - even if he may think that he exists for...(feel free to complete this sentence). "Why" comes first, "how" and "what for" follow.

"Meaning is in the "why" of your existence; not in its "what for". Start with the "why", the "what for" will take care of itself, and shall be revealed unto you in due time. "Why" leads to "becoming", "what for" leads to "doing". Real success starts when you become.

Starting with the "why" of your existence implies connecting or reconnecting with your creator, your maker, the only one who knows why he gave you life. Quod Erat Demonstratum, circle closed.


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    • manatita44 profile image


      4 years ago from london

      Interesting approach. Also thought-provoking video. God bless Bro.

    • Stolive profile imageAUTHOR


      6 years ago from Botswana

      Thanks for dropping by DonnaCosmato. I really appreciate you showing interest in and rating this Hub.


    • DonnaCosmato profile image

      Donna Cosmato 

      6 years ago from USA

      Excellent hub and extremely useful information. Voted up and still contemplating the answers to the questions :)

    • Stolive profile imageAUTHOR


      6 years ago from Botswana

      You're most welcome Kim, et merci de commenter. I hope you've gained some more insight into the concept of "life's purpose" and seen the importance of starting with "why".

      Dieu te benisse!

    • kimh039 profile image

      Kim Harris 

      7 years ago

      OK. I thought about "why" during my lunch time walk today, and came back to finish. Merci.

    • kimh039 profile image

      Kim Harris 

      7 years ago

      Love this! I'm still listening to the video because I should be getting ready for work now, but I'm too engaged in reading and listening to your hub. I think I'll reflect on "why" today and come back later to re-read and listen. Thanks.

    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      Thank you Exchangepro! This principle is so true, unfortunately we most of the time fail to apply it...

    • exchangepro profile image


      7 years ago from Baltimore, MD, USA

      Very nice hub--and excellent addition with the video. I see much truth to the principles in the video and in the article.

    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      Thanks MsDora, it's always a pleasure to have your feedback. I'm happy you've found the hub informative and inspiring.

    • profile image


      7 years ago

      Your hub including the video is informative and inspiring! Thanks for this information.

    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      Thank you Spokaneseo, and welcome to Hubpages!

    • spokaneseo profile image


      7 years ago from Spokane

      interesting parellels drawn here. Love the vid. upped.

    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      Leslieadrienne, thank you, thank you, and thank you again.

      The information is great, yes. May it help us as we thrive to become who we were/are meant to be.

      Stay blessed!

    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      Happyboomernurse, glad to read your comment. Your feedback are always welcome. You've got something that really empowers me.

      When I stumbled on this video, I was amazed to realize that the first principle of success is embedded in our decision-making biology.

      Thank you so much,


    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      You're welcome Awaqas1.

      Knowing the why of our existence and of whatever we intent to do in life is indeed very important. It gives meaning and guarantees constancy of action.

      Thanks for letting me know about "The Macintosh Way". Actually Guy Kawasaki is offering it for free on his facebook page. I'm downloading it.

      I agree with you on following whatever seems intuitively right for discovering purpose, it can help. But I would suggest knowing why first. When you know why, you become. And when you become your intuition becomes more accurate.

      Thanks a lot Awaqas1.

    • Stolive profile imageAUTHOR


      7 years ago from Botswana

      Hi Drjacki,

      Thank you for letting us known you loved the video.

      I hope you're enjoying your experience with Hubpages.


    • LeslieAdrienne profile image

      Leslie A. Shields 

      7 years ago from Georgia

      Excellent hub... this is great information voted up

      Bless you.....

    • Happyboomernurse profile image

      Gail Sobotkin 

      7 years ago from South Carolina

      Excellent hub about finding one's life purpose as a starting point for real success. The Golden Circle illustration is a simple yet helpful concept.

      I also like the video and the emphasis on the importance of targeted and specific communication of purpose.

      Voted up, useful, awesome and interesting.

    • awaqas1 profile image


      7 years ago from Gananoque, Ontario

      Thanks for the sharing,

      If you are interested more in history of apple, there is a book called the macintoch way which actually, go in depth at the start up of apple.

      Getting back to the point of why? or a purpose, is very important.

      I would like to say to those who are trying to discover a purpose, just go for it and go with whatever seems right to you intuitively, and it will eventually transform as you align with it.

    • Drjacki profile image


      7 years ago from North Carolina

      The video was a very nice addition - loved it. Thank you for this Hub!


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