Health Promotion and Awareness Campaign Ideas
Ideas to Encourage and Promote Health and Wellness In Your Community
Health promotion, as defined by the World Health Organization, is "the science and art of helping people change their lifestyle to move toward a state of optimal health."
Individuals, health professionals, teachers, and community groups can take advantage of health observances and awareness days to sponsor health promotion campaigns and events to stimulate knowledge of various health risks, or focus on disease prevention
Add Sparkle and Pizzazz to Your Health Promotion Program - Recommended Health Promotion Reading
Are you tired of chasing down an audience? Have you run out of ways to be creative? Do you need practical tips to improve your health promotion programming?
With this step-by-step source book at your side, success is guaranteed. Whether you are a beginner or a seasoned professional, you'll find fun and interesting ways to energize participants and get them on the wellness track.
A Basic Toolkit to Start an Awareness Campaign
Health Promotion Programing Ideas
Creative Program Promotion Ideas
You can put your own stamp of uniqueness on a program through the promotions and incentives you use.
Here are some ideas to get you going:
The campaign will probably draw more participants if it coincides with a community event or national awareness week.
A. Smoking: Great American Smokeout in November
B. Weight Loss: Getting in shape for summer or New Year's Resolution
C. Physical Activity: When the weather is mild
D. Healthy Eating: Avoid major holidays
For national or state observances: www.health.gov/nhic
2. Campaign Kick-Offs
A. Send invitations creatively packaged to tie in with the campaign theme.
B. Create a pep-rally style event with cheerleaders, school bands, floats, etc.
C. Have a political celebration on the steps of city hall, with the mayor making a public proclamation read at a city council public meeting.
D. Make it Personal- Have sponsors, donors, volunteers, and participants make a "human heart or gather "empty shoes" to signify lives lost to disease for a video public service announcement.
E. Go to the Crowd- Don't try to create a crowd -go to a place where crowds gather, like a shopping mall or large worksite.
3. The Campaign
A. Create contests of competition when possible and appropriate.
B. Award prizes donated by community merchants, and give them free publicity in your campaign materials.
C. Arrange large groups of people together to make the competition more manageable.
- This will also allow you to award more prizes. For example, have elementary schools compete, large worksites, small worksites, etc.
D. Use the Media- Have volunteers spot a few participants each week and recognize them on radio and/or TV.
E. Sponsor a heart-healthy cook-off (choose food items appropriate for you target group) or cooking school.
- Use a cooking school or cooking demonstration as a campaign finale.
F. Hand out recipes and free samples.
G. Make a community heart-healthy cookbook.
4. Other Promotion Ideas
A. Design a logo that can be used for various campaigns, so that each one is more easily identified with your organization.
B. Promote- Never miss an opportunity to put your logo on items that will reach your target audience.
C. Initiate fitness campaigns- Award t-shirts, tote bags, water bottles, visors, sweat bands, gift certificates, etc.
D. Have a nutrition campaign- Give out aprons, recipe cards, and magnets.
E.Give Aways- Hand out heart-healthy food and recipes at the local farmers' market.
F. Find Displays- Check with your local chamber of commerce to see if they have a business fair, offer to set up a booth, or have a booth at the county fair.
G. Use "personal contact" booths in various locations throughout the community to sign up participants for the campaign. Booths should be attractive, of course, and staffed by outgoing, enthusiastic volunteers.
H. Have booths at worksites in locations like the cafeteria or lobby.
5. Work with News Media
A. Change messages every week of the campaign to make it newsworthy.
B. Always have an activity (cooking or exercise demonstration) for television talk shows. The media like action!
C. Study your local newspaper to see where your campaign news might fit- a health and fitness page, the food page, or lifestyle section.
D. Find out who edits those pages, and approach the editor with a package of material written by local experts.
E. Ask a radio station to do a live remote broadcast from the site of one of your activities.
F. Have radio stations read the names of a few campaign participants each hour, to recognize them and give them community support.
G. Feed the information to the stations in short (5 to 15 second) bits each week, delivered in person.
A. Award prizes to most volunteers. For example, the volunteer who signs up the most smokers could win a trip.
B. Feed Them- Get a local restaurant (or a campaign sponsor) to donate luncheons, dinners, or banquets to help you recruit volunteers or to reward them after the campaign.
Breast Cancer Awareness Ideas - Health Fair Items
Supportive Health Links
- WHO Regional Office for the Americas
World Health Day
- National Council on Alcoholism and Drug Dependence, Inc.
LEARN About Alcohol Awareness Month
- WHO | Health promotion
Read more about World Health Day 2013
Our lives begin to end the day we become silent about things that matter.
~ Dr Martin Luther King Jr