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Health Promotion and Awareness Campaign Ideas

Updated on September 30, 2013

Ideas to Encourage and Promote Health and Wellness In Your Community

Health promotion, as defined by the World Health Organization, is "the science and art of helping people change their lifestyle to move toward a state of optimal health."

Individuals, health professionals, teachers, and community groups can take advantage of health observances and awareness days to sponsor health promotion campaigns and events to stimulate knowledge of various health risks, or focus on disease prevention

Add Sparkle and Pizzazz to Your Health Promotion Program - Recommended Health Promotion Reading

How to Add Sparkle and Pizzazz to Your Health Promotion Program
How to Add Sparkle and Pizzazz to Your Health Promotion Program

Are you tired of chasing down an audience? Have you run out of ways to be creative? Do you need practical tips to improve your health promotion programming?

With this step-by-step source book at your side, success is guaranteed. Whether you are a beginner or a seasoned professional, you'll find fun and interesting ways to energize participants and get them on the wellness track.


A Basic Toolkit to Start an Awareness Campaign

Health Promotion Programing Ideas

Creative Program Promotion Ideas

You can put your own stamp of uniqueness on a program through the promotions and incentives you use.

Here are some ideas to get you going:

1. Scheduling

The campaign will probably draw more participants if it coincides with a community event or national awareness week.


A. Smoking: Great American Smokeout in November

B. Weight Loss: Getting in shape for summer or New Year's Resolution

C. Physical Activity: When the weather is mild

D. Healthy Eating: Avoid major holidays

For national or state observances:

2. Campaign Kick-Offs

A. Send invitations creatively packaged to tie in with the campaign theme.

B. Create a pep-rally style event with cheerleaders, school bands, floats, etc.

C. Have a political celebration on the steps of city hall, with the mayor making a public proclamation read at a city council public meeting.

D. Make it Personal- Have sponsors, donors, volunteers, and participants make a "human heart or gather "empty shoes" to signify lives lost to disease for a video public service announcement.

E. Go to the Crowd- Don't try to create a crowd -go to a place where crowds gather, like a shopping mall or large worksite.

3. The Campaign

A. Create contests of competition when possible and appropriate.

B. Award prizes donated by community merchants, and give them free publicity in your campaign materials.

C. Arrange large groups of people together to make the competition more manageable.

- This will also allow you to award more prizes. For example, have elementary schools compete, large worksites, small worksites, etc.

D. Use the Media- Have volunteers spot a few participants each week and recognize them on radio and/or TV.

E. Sponsor a heart-healthy cook-off (choose food items appropriate for you target group) or cooking school.

- Use a cooking school or cooking demonstration as a campaign finale.

F. Hand out recipes and free samples.

G. Make a community heart-healthy cookbook.

4. Other Promotion Ideas

A. Design a logo that can be used for various campaigns, so that each one is more easily identified with your organization.

B. Promote- Never miss an opportunity to put your logo on items that will reach your target audience.

C. Initiate fitness campaigns- Award t-shirts, tote bags, water bottles, visors, sweat bands, gift certificates, etc.

D. Have a nutrition campaign- Give out aprons, recipe cards, and magnets.

E.Give Aways- Hand out heart-healthy food and recipes at the local farmers' market.

F. Find Displays- Check with your local chamber of commerce to see if they have a business fair, offer to set up a booth, or have a booth at the county fair.

G. Use "personal contact" booths in various locations throughout the community to sign up participants for the campaign. Booths should be attractive, of course, and staffed by outgoing, enthusiastic volunteers.

H. Have booths at worksites in locations like the cafeteria or lobby.

5. Work with News Media

A. Change messages every week of the campaign to make it newsworthy.

B. Always have an activity (cooking or exercise demonstration) for television talk shows. The media like action!

C. Study your local newspaper to see where your campaign news might fit- a health and fitness page, the food page, or lifestyle section.

D. Find out who edits those pages, and approach the editor with a package of material written by local experts.

E. Ask a radio station to do a live remote broadcast from the site of one of your activities.

F. Have radio stations read the names of a few campaign participants each hour, to recognize them and give them community support.

G. Feed the information to the stations in short (5 to 15 second) bits each week, delivered in person.

6. Volunteers

A. Award prizes to most volunteers. For example, the volunteer who signs up the most smokers could win a trip.

B. Feed Them- Get a local restaurant (or a campaign sponsor) to donate luncheons, dinners, or banquets to help you recruit volunteers or to reward them after the campaign.

Breast Cancer Awareness Ideas - Health Fair Items

Our lives begin to end the day we become silent about things that matter.

~ Dr Martin Luther King Jr

Your Thoughts?

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    • profile image


      4 years ago

      It's a plausere to find someone who can identify the issues so clearly

    • geosum profile image


      6 years ago

      I'm a member of my local HealthTrax gym where I exercise daily. I'm 76 with arthritis in the knees. Water aerobics works best for the knees. I share my healthy lifestyle with others through Facebook, Squidoo and Pinterest.

    • mohsinkhan2809 profile image


      6 years ago

      ohh its good idea...Here i have one suggestion for you. our is one of the best for making medicine in Indian methodology according to WHO guidelines.

    • TapIn2U profile image


      6 years ago

      Brilliant, healthy ideas. Sounds a lot of fun, too! Thank you! Fantastic lens! Sundae ;-)

    • medicalassistan profile image


      6 years ago

      These are some powerful ideas. The media is one that sticks out, especially online presence. Great lens.

    • benjamindlee profile image


      7 years ago

      Great ideas! We will use some of them.

    • profile image


      7 years ago

      Thank you for such well researched information.

    • lesliesinclair profile image


      7 years ago

      my area of prime concern is those with TBI, and so I've written about it, and like your ideas for getting the future organization of the ground

    • healthywebsites1 profile image


      8 years ago

      You shared a lot of creative (yet common-sense) suggestions here. I especially liked the Campaign Kick-Off suggestion of, rather than trying to create a crowd, go to where crowds already are, like shopping malls, offices, etc. Since educating others about how to recognize the risk factors and symptoms of stroke is a passion of mine, I hope to incorporate many of the ideas you shared here. Thank you!

    • profile image


      8 years ago

      Wonderful lens. Reading about different health promotion campaign ideas is incredibly motivational. It's wonderful how many people can be inspired to work together and improve their quality of living.

    • profile image


      8 years ago

      This is very nice blog, I like this a lot. One of the best news at all. Really I need this kind of informationâs and I am sure that I got form this blog only which is my fav. one. I think this one must be Inspire the new bloggers. I am with my team appreciate this blog, Thanks for sharing this with us. Keep blogging continue.

    • profile image


      8 years ago

      Really amazing lens. Great job

    • e-xplorations profile image


      8 years ago

      Your lens is totally amazing! you deserve a thumbs up!

    • fitnessdad70 profile image


      8 years ago

      Thank you for the memory jogger to planning a health event

    • profile image


      8 years ago

      I just found your lens. I like it a lot. Thanks for building it. Gave you a thumbs up.

    • profile image


      8 years ago

      Nice lens, It's good to watch our health.

    • profile image


      8 years ago

      Great lens. Very thorough details with tons of information. I invite you to check out my sites on exercise & diet here Reduce Stomach Fat and Truth About Abs Review Mike Geary

    • profile image


      9 years ago

      Great lens, good to know these dates for health awareness.

    • greencurator profile image


      9 years ago

      Thank you for the health promotion ideas. I like it!

    • profile image


      9 years ago

      Nice Lens. Very Good Info. 5**. Please Visit Health Articles Blog & Find All Health Articles on various Topics.

    • Gypzeerose profile image

      Rose Jones 

      9 years ago

      Good lens, especially helpful is the "Health awareness campaign basics" as sometimes it is challenging to come with new ideas to promote your campaign.

    • profile image


      10 years ago


      I also believe in changing one's lifestyle to improve nutrition and add a workout to daily activities. I have a blog to share information about how to burn stomach fat at Hope you get a chance to visit and share your knowledge.

    • kellywissink lm profile image

      kellywissink lm 

      10 years ago

      Welcome to the Success Team Group! - Kelly

    • profile image


      10 years ago

      Nice lens. Bookmarked it. 5*. Read Health Articles

    • sunworld lm profile image

      sunworld lm 

      10 years ago

      Thanks for making this info available. I never knew there were so many days set aside to awaken public awareness to greater health consciousness.

    • religions7 profile image


      10 years ago

      Wow. This is one unique health lens :) *****

    • profile image


      10 years ago

      I like this lens. It is very informative.

      Health Tips

    • aka-rms profile image

      Robin S 

      10 years ago from USA

      Great way to get the word out about Healthy living!

    • profile image


      10 years ago

      Great lens! I added you to my lensroll for

    • SerenityPrayerG profile image


      10 years ago

      Lovely Lens! Keep up the wonderful work! :-)

    • profile image


      10 years ago

      Great resource of health awareness events and ideas and opportunities. Love the quotes.

    • profile image


      10 years ago

      Excellent work - 5 stars. And welcome to the Activists Sound Off Group!

    • profile image


      10 years ago

      Great lens about health awareness ideas.

    • profile image


      10 years ago

      Great job, Michelle!

    • ZenandChic profile image


      11 years ago

      I also love that quote. What a gem!

    • profile image


      11 years ago

      I absolutely love the last quote about what we would attempt if we couldn't fail. That is incredibly interesting to think about. It kind of puts things into perspective.


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