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Kraft Dinner For The Microwave: Are Our Life Priorities Out Of Whack?

Updated on April 18, 2012
Mac & Cheese is Fast & Easy. Or is it?
Mac & Cheese is Fast & Easy. Or is it? | Source

The Evolution of Kraft Dinner

Kraft Dinner is an affordable meal of macaroni and cheese. The traditional Kraft Dinner (KD) comes in a 200 gram box and is easy to make. You boil a pot of water and then add the uncooked macaroni. Once the pasta is cooked (takes about five minutes), remove the pot from the heat. Add butter, cheese sauce, and milk in the amounts printed on the side of the box.

Total time: about ten minutes, including the time needed for the water to boil. Sounds easy?

I thought so. Now, there is the Kraft Dinner Cup. The product is a microwavable bowl with the macaroni and cheese mixture within, all packaged to go. Pop the bowl and all into the microwave, let cook four minutes, and there you go. Done.

Really? We had to simplify Kraft Dinner?!

Do we not have the time any more to make the original boxed version? What has happened to our time? Perhaps our life priorities are out of whack.

4 minutes to microwave the bowl.
4 minutes to microwave the bowl. | Source

The Need for the Kraft Dinner Cup

There must be a need for the Kraft Dinner Cup as it exists and sells in grocery stores. A query of "Kraft Dinner for the microwave" on Google brings up these two titles at the top of the search page:

  • Yahoo! Canada Answers: How do i make kraft dinner in the microwave?
  • How do i make kraft dinner in the microwave? - Yahoo! Answers

There are a few things I deduce here. I see that both Canada and the US have interests in microwaving Kraft Dinner. While people in other countries eat the product too, the two top hits on Google are in North America. I also confirm that there is a need for the microwave bowl as there is customer demand.

Yet, the original product is straight-forward to cook on the stove. There are only two tools needed: a pot and a spoon. There are few ingredients, and the instructions are clearly laid out on the side of the box.

The bowl version does save you a few steps. The product is already in the bowl, so you do not need to transfer the macaroni and cheese from the pot to the bowl. One step eliminated. Also, the bowl takes four minutes to cook while the boxed variety takes about ten minutes if you include the time spent waiting for the water to boil.

Why does the boxed KD need to be made even simpler? Why do consumers feel they need to save those six minutes between box and bowl versions?

Why Are We So Busy?

There are of course some very valid reasons why people are so busy. As for the other reasons... Valid reasons for being too busy to make Kraft Dinner by the longer stove top method includes working two jobs and caring for family members. You likely have little time outside of those responsibilities.

In those cases, I wish that my plan to create a 25 hour day would come true. That would be an amazing solution for people who are so busy that they do not have time to complete all tasks within a day. In theory, the extra hour provides you time to get the tasks done and also make time for dinner options like the boxed KD.

In reality, however, there are no magic solutions. Why is everyone else too busy to make the box version of KD?

Justin Bieber has many Twitter followers. Following takes time. More time than KD?
Justin Bieber has many Twitter followers. Following takes time. More time than KD? | Source

The Reality of Life Priorities

Have you ever stopped to write down all of the activities you do in a day?

Try it. You may find that your day is not spent as productively as it could be.

Many people spend hours a week (or even in a day) on the Internet. They log on to personal accounts on social media websites such as Facebook and Twitter.

They follow the Twitter feeds of celebrities like Justin Bieber, who to date has over twenty million followers. Yes, you read that number correctly. Other Internet activities include video games, blogging, and watching YouTube videos.

Of course these are fun activities too. You learn information and interact with other people over the Internet. But where is the balance?

Why is there time for the computer but not time to spend six more minutes boiling a pot of water to make Kraft Dinner?

Is time for the computer taking over meal time?
Is time for the computer taking over meal time? | Source


There are moments in your day when you are able to choose what you do. On your day off you may be able to sleep until 10am if you do not have any urgent tasks to complete. You can also decide what to have for dinner if you are an adult. If you can make time to spend thirty minutes on Twitter, can you make time to spend longer cooking yourself a meal?

The meals that you consume are important. If you eat with other members of your household, that is quality time that you spend together. You can talk about your day. While that can be done on Facebook and Twitter too, face-to-face interaction is also nice to include in your day. There is a more intimate level of communication when you see each other in person.

Making time for meals is also important because you are feeding your body. Your health is important to ensuring you live a quality life free of disease and full of energy. Realize that the extra few minutes you spend at the stove and away from your laptop are moments you are investing in yourself and your own health.


Balance anyone? Can I get one vote for balance?
Balance anyone? Can I get one vote for balance? | Source

A call for a re-balance or change of priorities may be in order. While not everyone has their life priorities out of whack, the people who I have described do exist. There are the Kraft Dinner Bowl consumers who do not have time for the boxed variety as they cannot spare extra minutes for reasons that may or may not be, in my opinion, valid.

Let's make time for meals and for our own health. Along with the pot and the spoon for the Kraft Dinner, you will gain a better sense of balance in your life. Now go eat your dinner and do not worry if it takes a few extra minutes to cook it!

Have You...

Have You Bought The Kraft Dinner Cup?

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    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      5 years ago from British Columbia, Canada

      You're so right moonlake about taking time to sit around the table as a family. I have many good memories at the table as a girl. Take care.

    • moonlake profile image


      5 years ago from America

      I keep boxed Kraft Macaroni and Cheese in the pantry. We eat it doctored up. It's not my favorite food. I don't even like homemade. Our granddaughters love it so I have it for them too. We have never bought the cup but our son does he takes it to work for his lunch. I think all families should take the time to sit around the table for at least one meal. We always did with our family and the tv was turned off. You learn some funny stuff when you sit at the table with your kids.

      Voted up.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @robhampton, that's hilarious! I think it is likely still on Ebay...

    • robhampton profile image

      Rob Hampton 

      6 years ago from Tampa Bay, Florida

      Some idiot was selling a box of Kraft mac and cheese on Ebay for like $14.00 It wasn't and old antique thing either, just a plain box of mac and cheese.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Jane, thanks for stopping by my page! Always nice to see you. I am glad you enjoyed the read. I am not saying Kraft dinner is bad, simply making an observation on lifestyle. I am glad you are spoiling your granddaughter, I bet you are a great grandma and a wonderful mom too :)

    • profile image

      Jane Carroll 

      6 years ago

      Great is interesting that we have started creating short cuts for our short lanes for fastfood...

      I did buy some single serving bowls for my granddaughter for Christmas...she was two...and...asked for Mac and Cheese for Christmas...who could refuse...

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      How kind of you! Thank-you :) I am glad you enjoy my comments and find them helpful.

    • profile image


      6 years ago

      Thank you Christy for your valuable comments on my work.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @lovedoctor, I was talking with a friend and Kraft dinner came into the conversation. I then had the idea for a hub about how busy we are and the ease of dinners like KD. You leave great comments! Take care.

    • profile image


      6 years ago

      This is a fantastic and very well-written hub. The title is catchy. I like the content and body of this article and how you related the Kraft dinner to our busy lives and the importance of having a meal with our family.

      As a kid, I remember eating Kraft Macaroni & cheese. It's still one of my favorite meals. I like the idea of the Kraft Macaroni Dinner cup. That means that I'm going to be eating more pasta. I can heat it in the morning and pack it in my lunch case along with a banana and drink. I'm from Florida so I'm sure that with the weather as hot as it is now, my mac and cheese will be hot by noontime. vote up awesome! keep up the good work.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Deborah, Oooh the pasta would be great home-made. You are making me hungry! Thanks for stopping by, have a great day.

    • Deborah Brooks profile image

      Deborah Brooks Langford 

      6 years ago from Brownsville,TX

      I cannot eat pre-package foods.. if I make macaroni a cheese it's from scratch.. but I do know the kids love it..

      great hub


    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      Hi Blossom, yes we think we are too busy but we may be able to cut back on other activities in favour of quality meals with family. Thanks for stopping by and offering your opinion on the subject.

    • BlossomSB profile image

      Bronwen Scott-Branagan 

      6 years ago from Victoria, Australia

      We do often think we're too busy, or too tired, to prepare a good meal. Anything, so long as our hunger is appeased, but if we're going to be healthy these things should only be an occasional standby; nothing replaces a proper meal. Enjoyed your hub.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Lawrence, yes a meal here and there is fine. You are right that those meals are not the most balanced. I do touch in the hub on the lack of time for making meals these days for many people which is sad. Thanks for the comment Lawrence, I enjoyed hearing about your meals and your kitchen too!

    • Lawrence Da-vid profile image

      Lawrence Da-vid 

      6 years ago

      AHEM!!!! I'm one of those individuals that enjoyed and enjoy a mac and cheese meal. It's filling, fat causing, quick and easy. Even those little cup Mac snorts, rids the craving for a fix of macaroni and cheese. Ever think about Ramen noodle meals? They're even more useless except for filling the appetite void. Yet! I have a cabinet with them in it. Occasionally, a salty, chicken flavored noodle "thing" is desired as a quick filler. I don't believe our life priorities are too far out of whack.....what is missing, is the time needed for a good home cooked meal. Quickie meals are everywhere.....As long as they can sate the appetite. That's why we have a "fast food" industry. I do agree with you though, as long as I can keep my mac and cheese fix for an every now and then snack.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @SidKemp, I would be interested to read the ingredients label on the cup as well. Here, here, to you living a live full of energy, smiles, and great food!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @Curiad, Thank-you for the kind remark here. I am thinking that person you lived with could use a read of this hub :)

      @Marc, your version could add some tasty goodness! Actually KD is a symbol of the deeper issues I hint at in the hub.

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @teaches, Can I come to your house for a home-cooked meal? I'm glad you agree that families eating together is an important subject. Thanks for your support!

    • ChristyWrites profile imageAUTHOR

      Christy Birmingham 

      6 years ago from British Columbia, Canada

      @billybuc, Hehe yes that's right I bet you could relate to the Google searches I mentioned! I also ate meals at the table with my family and they are great memories. I'm glad you agree that we need to bring them back. Thanks Bill!!

    • SidKemp profile image

      Sid Kemp 

      6 years ago from Boca Raton, Florida (near Miami and Palm Beach)

      This is great! And a question - is there any real food in a Kraft Dinner Cup? I don't eat chemicals . . .

      I'm all for natural living and taking the time to cook, eat, and even enjoy doing the dishes. As a result, I'm living longer, loving more, being more creative . . .

    • Marc Babineau profile image

      Marc Babineau 

      6 years ago from Cornwall, Ontario, The Seaway City

      I actually like that instant KD! I add some shredded cheese as soon as it gets out of the nuke box and cover it for a minute - Yum!

    • Curiad profile image

      Mark G Weller 

      6 years ago from Lake Charles, LA.

      Excellent Hub Christy. The last person I lived with was one of those Computer takes over all other life activities, and I still don't know how anyone can live that way!

      Voted up!

    • teaches12345 profile image

      Dianna Mendez 

      6 years ago

      Statistics show that the family that eats dinner together and shares their day, have better relationships and children with positive character. Can't say I have very had the microwave bowl, and it's been some time since I have eaten any boxed or canned meal. We prefer home cooked from scratch. Great hub written with a humorous approach on a valuable topic.

    • billybuc profile image

      Bill Holland 

      6 years ago from Olympia, WA

      How do I make Kraft dinner in a microwave??? That's as funny as the google searches I write about. You make an excellent point in this hub, Christy. When I was growing up the family sat down to a real meal each night; it was out time to bond and make sure we all ate one good meal each night. Those days seem to be gone from our culture and why? Excellent hub my friend!


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