Outox slogan goes like this: 'Outox - After Intox use Outox'. At least this is what trademarkia states. So what is this emerging hype all about, what kind of beverage is a 'soberade'? Does it work, and if it does, how? What are the advantages of using Outox (if any) and what are the disadvantages? So many questions, so few answers! The Outox website is available only in French and pretty difficult to navigate. But if you still want to try, just check the sidebar for the link! A lot of 'coming soon' messages and based mainly on animation, it doesn't encourage people to search there for information. So, I dugg deeper into the interwebs and here in this hub is all what I found. Please be aware, this hub contains second hand information and my personal opinion about this hangover curing beverage, not more, not less. In the field that that is entitled 'Background Info', you'll find links to some of the sources I used during my research. Hopefully this hub and said resources help you to make up your own mind if it is a good idea to drink Outox or not.
What actually is Outox?
Marketed as the worlds first anti-hangover drink, Outox is an alcohol free soft drink which is sold in cans and bottles which is slightly sparkling and claims to prevent hangovers after alcohol intake. It says it does this by 'greatly speeding up the breakdown of alcohol in the blood', lowering so the alcohol level in the blood and indirectly preventing hangovers the next morning. Something what the Outox website claims, is 'just magic', they say also it reduces the negative effects of alcohol. Not sure if they mean the short term or the long term damages of alcohol abuse to the body.
Who is the inventor and producer of Outox?
It was a Belgium pharmacist that invented Outox in the first place, but apparently the original inventor sold the license to a newly formed company called 'Outox International', founded in 2003, which resides in Luxembourg. Based on their website, it is now sold in over 20 countries, having launched first in France. Apparently they plan to expand further into Africa, Asia, Northern Europe, South America, Eastern Europe and others. The drink and its concept have won both the Anuga Innovation Award (2005) and the and the Sial Innovation Award (2004). The company profile (see link in sidebar) shows a total annual sales volume of US$1 Million - US$2.5 Million and 11-50 people employed.
What is in Outox?
The website gives the following list of ingredients for the beverage:
Carbonated water, fructose, citric acid, malic acid, ascorbic acid, flavor (E414, E915) and coloring (E160a, E160e). Looking at this list and comparing it with the claims that state that Outox contains 'only natural ingredients' makes you wonder where these all natural ingredients are. The next things that wonders me is that the drink doesn't seem to be isotonic. Something what would make a lot of sense, bearing in mind that same hungover symptoms are caused by an water / electrolytes imbalance in the body. There don't seem to be any 'special' ingredients that explains the claimed speedy reduction of blood alcohol levels, just a mixture of water, sugar and flavorings.
What do I think of Outox?
Um, let me think. Do I fancy to pay good money for something that has no proven track recording of working? That consists basically of a concoction of sugar and chemicals? And would you first spend money to buy alcoholic beverages and then spend more money to reduce the alcohol level in your blood? Honestly, Outox doesn't make much sense to me. But there are some more points I am concerned about and that is the false security it may lure people into. Consider the following points:
- After having had some pints or shots, a person drinks a can or two of Outox and intends to drive home from the pub. How big do you think is the chance that there is still so much alcohol in his or her system to impair their driving? Pretty large I would say!
- How many people might be drinking more alcohol because they always can have a can of Outox to counteract the effects? Or so they believe ... People might end up drinking more then 'before Outox' and increasing so their risk of long term damages to their body, especially their brains.
- If Outox really reduces the effects of the common hungover it also reduces the negative feedback a person receives about their alcohol abuse. A hungover is nothing else than the combinations of symptoms of an alcohol poisoning / intoxication of the body. Taking this away (always pretending that Outox works as promised) sends the message that drinking excessive alcohol is not unhealthy. Something what is clearly wrong.
How does Outox work?
The producers claim that Outox is able to halve the level of alcohol in the body in about half an hour. A strong claim, so how is this supposed to work? They claim that Outox raises the level of a coenzyme in the human body that is called NADH / NAD (Nicotinamide adenine dinucleotide). There is a link in the sidebar to an exhaustive article about this coenzyme on Wikipedia. In lay mens terms, Outox claims that higher levels of NADH / NAD means a faster breakdown of alcohol in the bloodstream.
Is there any scientific proof that Outox works?
The only published study I could find (link to full text, yes you guessed right, in the sidebar) can be summarized like this:
A study by a group of researchers from the Institute of Legal Medicine, the Department of Medical Statistics, Informatics and Health Economics and the Department of General and Transplant Surgery, all from the Medical University in Innsbruck, Austria was conducted in 2006. They used a randomized double-blind and placebo controlled crossover study, the result of this study was that Outox may (yes they said may, not will) decrease the blood alcohol level by around 10% but that the alcohol elimination rate is not influenced by Outox. In summary, Outox slows down the absorption of alcohol from the stomach into the bloodstream, but doesn't increase the rate of elimination of blood alcohol. That means, Outox or no Outox, you get just as drunk, only a bit slower with Outox. The study concludes with this sentence: 'Our study demonstrates that the claim of Outox or other fructose drinks to work as a 'soberade' cannot be proven from a scientific point of view.' Consider this when you decide to use Outox to get you fit to drive again, you might get more drunk as you drive along and drink driving kills, don't forget that!
Disclaimer: I researched this hub as careful and thorough as possible, nevertheless, committing errors is human, therefore I can take no responsibility, legal or otherwise, for what you do with the information provided here. That is your own responsibility!
If you enjoyed this hub, please consider rating it, sharing it and / or leaving a comment. Thanks a lot, and remember, drinking responsibly is the best way to prevent a hungover!