Christmas Decorations in Singapore 2017
Each December, shopping malls and public attractions in Singapore compete intensely for festive business with elaborate Christmas decorations. In what is now a modern tradition for the city-state, the entire downtown shopping stretch of Orchard Road would be bedecked in fairy lights and flanked by colourful holiday panoramas. Here’s a look at festive decoration concepts embraced by Singaporean commercial properties and retailers this year. In the face of an increasingly competitive retail sector, many properties have switched from classic setups of Santas and elves, to one that are bold and experimental.
While some retailers have moved away from them, time-proven décors such as Santa Claus and gifts, snowy landscapes and toys still work very well in Singapore. To inject a touch of freshness, many property owners have merged concepts or incorporated new technologies into their displays. At the same time, practically all decorations are designed to be perfect for social-media picture sharing. Some even go to the extent of being application specific. For example, Instagram photo booths.
For non-Christians in Singapore, Christmas is the time to indulge in well-deserved year-end festivities. With remuneration bonuses often issued in this period too, the month of December is universally considered a peak period for retailers, especially for industries such as food, toys, and luxury goods.
In overt attempt to attract such business, some properties have themed their Christmas decorations to be brand specific. Rather than generic Christmas symbols like reindeers and elves, famous toy characters have taken center stage. Naturally, all such decorations are conveniently accompanied by merchandise outlets. No problem at all, if you wish to take home a piece of that branded Christmas cheer.
Each year, the Orchard Road co-operative hosts a “Best Dressed Building” competition to encourage members to put up elaborate Christmas decorations. Some properties take this competition very seriously, and in 2017, some truly outrageous setups have surfaced on Orchard Road.
Experienced marketers would readily agree that consistent branding is a crucial element for marketing success. For Singapore’s famed Gardens by the Bay, this comes in the form of stunning light structures and tropical snowfall. Come December, dazzling light sculptures known as luminaries pop up throughout Gardens to enchant locals and foreigners alike. Even more beloved are the artificial snowfall sessions conducted under the largest luminary. It’s all just messy suds, but no one seems to mind. Especially not the children.
2016 Christmas Decorations in Singapore.
- Christmas in Singapore: Lights, Food, Music and Sharing
What is Christmas in Singapore like? Simply put, it is a season of dazzling lights, hearty celebrations and gracious sharing.
What Type of Christmas Decoration Do You Prefer?
© 2017 Kuan Leong Yong