ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Christmas Decorations in Singapore 2017

Updated on December 11, 2017
CYong74 profile image

Yong earned a bachelor's degree in communication studies in 1999. His interests include history, traveling, mythology, and video gaming.

Each December, shopping malls and public attractions in Singapore compete intensely for festive business with elaborate Christmas decorations. In what is now a modern tradition for the city-state, the entire downtown shopping stretch of Orchard Road would be bedecked in fairy lights and flanked by colourful holiday panoramas. Here’s a look at festive decoration concepts embraced by Singaporean commercial properties and retailers this year. In the face of an increasingly competitive retail sector, many properties have switched from classic setups of Santas and elves, to one that are bold and experimental.

The Traditional

While some retailers have moved away from them, time-proven décors such as Santa Claus and gifts, snowy landscapes and toys still work very well in Singapore. To inject a touch of freshness, many property owners have merged concepts or incorporated new technologies into their displays. At the same time, practically all decorations are designed to be perfect for social-media picture sharing. Some even go to the extent of being application specific. For example, Instagram photo booths.

Click thumbnail to view full-size
An elven clockwork factory greets visitors at Tanglin Mall.Closer view of Tanglin Mall's clockwork Christmas tree.A more traditional Christmas tree at Wisma Atria, with accompanying reindeers.On Christmas trees, the trend remains in favour of huge, lavishly lit ones. As this immense one in Vivocity shows.Instagram booth at Orchard Central. Shoppers stand behind the panes for the illusion of wintry adventure.Most of Orchard Central's other displays are selfie perfect too.The Ion Orchard Express, where shoppers can hop on for a festive ride. One that's complete with animations of European countryside scenery.When it comes to traditional, no one beats Tangs Plaza/C.K. Tangs Departmental Store, which has followed the practice of using biblical quotes for decades. Their displays remind that Christmas is first and foremost, the celebration of Christ's birth.
An elven clockwork factory greets visitors at Tanglin Mall.
An elven clockwork factory greets visitors at Tanglin Mall.
Closer view of Tanglin Mall's clockwork Christmas tree.
Closer view of Tanglin Mall's clockwork Christmas tree.
A more traditional Christmas tree at Wisma Atria, with accompanying reindeers.
A more traditional Christmas tree at Wisma Atria, with accompanying reindeers.
On Christmas trees, the trend remains in favour of huge, lavishly lit ones. As this immense one in Vivocity shows.
On Christmas trees, the trend remains in favour of huge, lavishly lit ones. As this immense one in Vivocity shows.
Instagram booth at Orchard Central. Shoppers stand behind the panes for the illusion of wintry adventure.
Instagram booth at Orchard Central. Shoppers stand behind the panes for the illusion of wintry adventure.
Most of Orchard Central's other displays are selfie perfect too.
Most of Orchard Central's other displays are selfie perfect too.
The Ion Orchard Express, where shoppers can hop on for a festive ride. One that's complete with animations of European countryside scenery.
The Ion Orchard Express, where shoppers can hop on for a festive ride. One that's complete with animations of European countryside scenery.
When it comes to traditional, no one beats Tangs Plaza/C.K. Tangs Departmental Store, which has followed the practice of using biblical quotes for decades. Their displays remind that Christmas is first and foremost, the celebration of Christ's birth.
When it comes to traditional, no one beats Tangs Plaza/C.K. Tangs Departmental Store, which has followed the practice of using biblical quotes for decades. Their displays remind that Christmas is first and foremost, the celebration of Christ's birth.

The Branded

For non-Christians in Singapore, Christmas is the time to indulge in well-deserved year-end festivities. With remuneration bonuses often issued in this period too, the month of December is universally considered a peak period for retailers, especially for industries such as food, toys, and luxury goods.

In overt attempt to attract such business, some properties have themed their Christmas decorations to be brand specific. Rather than generic Christmas symbols like reindeers and elves, famous toy characters have taken center stage. Naturally, all such decorations are conveniently accompanied by merchandise outlets. No problem at all, if you wish to take home a piece of that branded Christmas cheer.

Click thumbnail to view full-size
At Changi Airport, it's a Sanrio wonderland Christmas for everyone.This is Plaza Singapura's Christmas tree for this year. Featuring the Korean cartoon character, Robocar Poli.Co-promoting with a toy range means unique performances through the festive season. Here's Poli dancing with friends.
At Changi Airport, it's a Sanrio wonderland Christmas for everyone.
At Changi Airport, it's a Sanrio wonderland Christmas for everyone.
This is Plaza Singapura's Christmas tree for this year. Featuring the Korean cartoon character, Robocar Poli.
This is Plaza Singapura's Christmas tree for this year. Featuring the Korean cartoon character, Robocar Poli.
Co-promoting with a toy range means unique performances through the festive season. Here's Poli dancing with friends.
Co-promoting with a toy range means unique performances through the festive season. Here's Poli dancing with friends.

The Experimental

Each year, the Orchard Road co-operative hosts a “Best Dressed Building” competition to encourage members to put up elaborate Christmas decorations. Some properties take this competition very seriously, and in 2017, some truly outrageous setups have surfaced on Orchard Road.

Click thumbnail to view full-size
Astronauts and space-faring reindeers usher in the yuletide season at Orchard Gateway.Closer view of the reindeers. They are all ready for the stars, as you can see.No one beats The Centrepoint when it comes to being daring. Abandoning Santa, it instead uses Stormtroopers, choosing to tie-in with the upcoming Star Wars episode 8 movie.No snowy village or sweet shops at the entrance of The Centrepoint this year. Instead, a rugged X-Wing Fighter greets visitors.Over at Forum The Shopping Mall, a simple and exquisite light tunnel known as the Walk of Wonder is this year's key attraction.
Astronauts and space-faring reindeers usher in the yuletide season at Orchard Gateway.
Astronauts and space-faring reindeers usher in the yuletide season at Orchard Gateway.
Closer view of the reindeers. They are all ready for the stars, as you can see.
Closer view of the reindeers. They are all ready for the stars, as you can see.
No one beats The Centrepoint when it comes to being daring. Abandoning Santa, it instead uses Stormtroopers, choosing to tie-in with the upcoming Star Wars episode 8 movie.
No one beats The Centrepoint when it comes to being daring. Abandoning Santa, it instead uses Stormtroopers, choosing to tie-in with the upcoming Star Wars episode 8 movie.
No snowy village or sweet shops at the entrance of The Centrepoint this year. Instead, a rugged X-Wing Fighter greets visitors.
No snowy village or sweet shops at the entrance of The Centrepoint this year. Instead, a rugged X-Wing Fighter greets visitors.
Over at Forum The Shopping Mall, a simple and exquisite light tunnel known as the Walk of Wonder is this year's key attraction.
Over at Forum The Shopping Mall, a simple and exquisite light tunnel known as the Walk of Wonder is this year's key attraction.

The Signature

Experienced marketers would readily agree that consistent branding is a crucial element for marketing success. For Singapore’s famed Gardens by the Bay, this comes in the form of stunning light structures and tropical snowfall. Come December, dazzling light sculptures known as luminaries pop up throughout Gardens to enchant locals and foreigners alike. Even more beloved are the artificial snowfall sessions conducted under the largest luminary. It’s all just messy suds, but no one seems to mind. Especially not the children.

Click thumbnail to view full-size
The largest luminarie surrounded by Gardens by the Bay's iconic supertrees.Blizzard time under the largest luminary. Messy but incredibly fun.Indoor poinsettia display. Luminaries are not the only Christmas decorations in Gardens by the Bay during December.Countdown to Christmas and the New Year.
The largest luminarie surrounded by Gardens by the Bay's iconic supertrees.
The largest luminarie surrounded by Gardens by the Bay's iconic supertrees.
Blizzard time under the largest luminary. Messy but incredibly fun.
Blizzard time under the largest luminary. Messy but incredibly fun.
Indoor poinsettia display. Luminaries are not the only Christmas decorations in Gardens by the Bay during December.
Indoor poinsettia display. Luminaries are not the only Christmas decorations in Gardens by the Bay during December.
Countdown to Christmas and the New Year.
Countdown to Christmas and the New Year.

What Type of Christmas Decoration Do You Prefer?

See results

© 2017 Kuan Leong Yong

Comments

    0 of 8192 characters used
    Post Comment

    • CYong74 profile imageAUTHOR

      Kuan Leong Yong 

      8 months ago from Singapore

      Hey Mary. We take Christmas decorations very seriously over here. :) Admittedly, it's mostly quite commercialized. However, in recent years, the churches have pitched in so some of them have reverted to a more religious nature.

    • aesta1 profile image

      Mary Norton 

      8 months ago from Ontario, Canada

      Beautiful. I just love Christmas decorations and I did not expect so much in Singapore.

    • CYong74 profile imageAUTHOR

      Kuan Leong Yong 

      9 months ago from Singapore

      I read your hubs about your visit. Hope you visit us again soon!

    • Glenis Rix profile image

      GlenR 

      9 months ago from UK

      I was in Singapore in November 2017 and was amazed by the lavish decorations on Orchard Road and in the shopping centres. My grandchildren loved them! Thanks for the memories.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)