ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Coca Cola and Santa Claus

Updated on April 10, 2014

Early American Santa

Santa Claus evolved from St. Nicholas, who was popular with early Dutch settlers. Over the years the American version of St Nicholas grew to be Santa Claus.

Washington Irving wrote about St. Nicholas in his satirical history of New York. His creation delivered toys each year, he flew in a wagon. St. Nicholas lay his finger beside his nose and gave a nod just before leaving. This passage was very popular and when Dr. Clement Clark Moore wrote A Visit From St. Nicholas many years ago, his St. Nicholas also made the gesture.

1931 First Print Ad

1936 Billboard

Clement Moore's Santa

Moore’s St. Nicholas was a sleigh instead of a wagon and a reindeer instead of the earlier horse. But he still delivered toys on Christmas Eve. What the 2 St. Nicholas’s had in common is that they were rather tiny, and elf-like.

By the 1860’s, most people were mispronouncing St. Nicholas as Santa Claus and that name stuck. Santa was widely used in advertising, he was ubiquitous on advertising trade cards. But his clothing varied widely in color and type.

1938 AD

Santa and Sprite

Start of Association with Coca Cola

Santa was now human sized, but what proportions? Many illustrations of Santa show him tall and thin, like Uncle Sam. But some showed him plump and short and Thomas Nast’s illustrations are the ones that stuck. The popular cartoonist drew him Santa to resembled the Jolly old Elf in Moore’s poem.

So now Santa was now plump, jolly and delivered toys on Christmas Eve. But he was still mostly a literary or pen and ink drawing. It took one company to bring Santa Claus to life in living color, with a red suit and rosy cheeks. And that was Coca Cola. You probably see their TV ads every year but you might not realize that Coca Cola has a long history with Santa.

1951 SANTA

1964 AD

2010 Santa Coca Cola Commercial

1950's Ad

1947 AD

Haddon Sundblom

Artist Haddon Sundblom started creating yearly Coca Cola ads featuring Santa in 1931. He invented the bright-red suit, oversize belt buckle, ample belly and rosy cheeks. Now his conception of Santa is universal. He created yearly ads into the 1960’s and they were extremely popular and profitable for the company.

Once television came around, Santa and Coca Cola ended up on the small screen most years, and these ads are also very popular. Through the years, Coca Cola has had other stars in their Christmas ads, but they always come back to Santa Claus. Most years there are Christmas ornaments and other Christmas decorations available. Santa Claus is a fine example of an advertising gimmick that has taken a life on of its own. To be fair, Coca Cola didn't invent Santa, but they definitely improved upon him.

2013 Coca Cola ad


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)