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Gift Presentation: Is The Quality of It That Important?

Updated on November 19, 2015

Gift Presentation Details Are Powerful

Gift Presentation Details Collectively Create A Superior Experience For The Receiver
Gift Presentation Details Collectively Create A Superior Experience For The Receiver

A Little Extra Thought Will Make It Extra Special

The quality of gift presentation is a priority for me because of the significant difference it can make in the receiver’s experience. The little stories below may help convince you how important this aspect of gift giving really is.

An Italian man I worked with in the late 1990s had explained to me how special Sundays were for him. He said his mom would cook all day so that when everyone gathered for dinner she could give her family beautiful and delicious dishes that they could enjoy. Bill said it is one of his mother's greatest expressions of love. As time went on I learned that this is the case with many mothers from Mediterranean regions. Have you found this to be the case as well? It’s so touching and sweet.

I can do this with food a little bit. But when it comes to giving presents for a holiday, special occasion or “just because”, the present itself and how it is presented is how I show my love.

The love you have for a parent, sibling, spouse, friend or colleague can vary quite a bit. But, in each of these cases, in addition to getting them something I hope they really like, I want to create a sense of excitement, anticipation and wonder for them as they are being presented the gift.

Hoping and imagining is half the fun of receiving a gift, for most of us. I think I first realized this when I was very young. On Christmas Eve when Santa was coming, I would be so excited, I could hardly get to sleep. And then I'd wake up around 4 AM and tip toe into the living room and just sit and gaze with great anticipation and wonder at the beautiful sparkly Christmas tree with all of those pretty, freshly wrapped and delivered presents under it.

I bet you can remember similar early experiences as well. It is possible to capture that again, at least a little bit, by giving some extra attention to your selection of gift and the way it’s presented!

One Christmas, some time ago now, I wanted to do something special for my best friend's parents. They had let me keep my horse at their home that year. And because Cricket was older with a few more needs than during his younger years, people involved with his care giving often ended up being extremely generous with their time for him. Certainly, that year, no one had been more dedicated to my sweet horse than Mr. and Mrs. Johnson. And I just wanted to give them a small token of my appreciation.

I put everything in a handsome, deep brown, rectangular box-basket. It looked like a window box that you'd put flowers in. A shiny gold box of Belgian Chocolate, some heavy, crisp white Irish Linen, a few imported, delightfully fragrant soaps and bees wax candles were carefully set in the basket in attractive places and angles that reflected the light nicely. This was followed by a delicate deep green English Ivy plant with long tendrils being delicately draped across some of the contents. And finally, a dark green velvet ribbon was tied in a bow off to the side. The result took my breath away! It was really pretty.

Well, the effect this gift had on the Johnson's was incredible! They thought it was so beautiful! They went on and on about how much they loved it. They even ended up redesigning their den around it! This is no exaggeration!

Celebrations change with each passing year. But, my desire to create a sense of excitement, anticipation and wonder for everyone receiving a gift from me is still, and always will be, there.

Going back to the title question Gift Presentation: Is The Quality of It That Important? YES! It’s a very important aspect of the gift giving and receiving experience, even though it's so often unspoken. If you haven't paid much attention to this, try giving it a little bit. I think you will like what happens.


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