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How to Make a Christmas Window Display

Updated on January 1, 2015

Creating a window display for your small business is a great way to bring in new traffic and increase visibility to your storefront location. Learning how to make a Christmas window display during the holiday season can be a fun thing to do that can showcase new products your store carries - or to be the most beautiful attraction on your street! As a former small business owner, decorating our store windows every year was something we not only enjoyed - but that our friends, family and customers looked forward to seeing every year.

Creating a beautiful Christmas display in your storefront business window can be done in several ways.

One of my window display creations

One of my favorites that I paint - these fun snow people I did this on a customers store-front window for Christmas one year.
One of my favorites that I paint - these fun snow people I did this on a customers store-front window for Christmas one year. | Source
Click thumbnail to view full-size
I love this Christmas window displayWhat a beautiful Christmas window display!A very cute Christmas window displayA creative Christmas window display using ornaments and hanging them in
I love this Christmas window display
I love this Christmas window display | Source
What a beautiful Christmas window display!
What a beautiful Christmas window display! | Source
A very cute Christmas window display
A very cute Christmas window display | Source
A creative Christmas window display using ornaments and hanging them in
A creative Christmas window display using ornaments and hanging them in | Source

Ideas for creating a Christmas store window display

We've all seen those beautiful Christmas window displays in the big stores like Macy's and other high end stores that take full advantage of the holiday season. To create something similar in your own business window, take a look at some of the displays to get ideas from them. In most of the displays you will see that the display is NOT busy. It is not necessary to fill your window with stuff to make it an eye-catcher. Think about what your customers would like to see - and customize it around your own business.

Let's say you are an auto parts dealer - maybe a Santa in the window holding auto tools would be appropriate. Or if you are a flower shop - maybe a snowman holding a bouquet of flowers? The possibilities are endless, and for those of you that want to be "politically correct" by not having a Santa in your window, maybe a snow scene painted on your windows with some of your store products might be just the ticket? Other ideas for making a Christmas window display for your small business:

  • Have an artist come in and paint on your windows. As an artist, I have painted hundreds of display windows throughout the years, many of them at Christmas time. I worked with the business to come up with a good solid promotion mixed in with happy decorative art like holly leaves and berries, snowmen, and winter scenes. To read more about my adventures as a Christmas window painter and see more of my work you can read my hub here: The Lost Art of Painting Christmas Windows.
  • If doing the display yourself, clear out one main window to do your display and come up with a theme. You may even have some Christmas items from past holidays to put in your window. A beautiful Christmas tree with ornaments hanging can be a wonderful way to celebrate the holidays. Think about hanging some of your products from the Christmas tree as ornaments. If you are a 7-11 store for example, hang some candy bars, household items and food items like bananas in the tree (you will need to periodically replace the fruit though if you use fresh produce) Get creative!
  • Go the dollar store and pick up decorations to add to your window display. The dollar store is an incredible place to get a plethora of holiday decorations. Maybe you want to do your display with different shades of white with just hints of reds and greens. You can find almost everything you need at your local dollar or 99 cent store!
  • Think out of the box. One of the most memorable Christmas displays I saw was of an upside down Christmas tree hanging in an antique store window. Getting creative like this can really add the wow factor and get passer-bys to stop and actually look and stare at your window. Great marketing and oh so much fun!
  • Wrap your window like a Christmas package. Use beautiful wrapping paper and make one gigantic present out of your window. Get a huge bow, thick ribbon and add the final touches. A giant present will attract a lot of attention and be a real treat for kids passing by and people coming into your store (If you are doing this from the inside of your window, remember you have to do everything in reverse, like the ribbon first then the paper) Add the bow outside the window to give it that 3-D effect.
  • Put up a miniature town scene in your window with houses that light up and then lights all around the window. These town scenes are absolutely charming, with little roads, trees and people. Add cotton balls for the snow. No one can resist stopping to look at a small town theme with lots of things to look at (Just remember to make sure you have your lights hooked up right, and if you leave them on all night, make sure you have everything safely hooked up so you don't have a fire!)

One of my favorite Christmas window displays

Absolutely captivating Christmas window display!
Absolutely captivating Christmas window display! | Source

Have fun with your window display

Even of you are not very creative, making a Christmas display for your store window is not hard to do. I mean think about it, you decorate at home, right? Just use some of those same ideas to decorating your store-front. It does not have to be perfect, it just needs to be fun and colorful. You will find that once you start decorating and make a Christmas window display, it will most likely be something you end up doing every year just for the shear fun of it. And the other bonus is that you will attract new customers and give your business something that makes it stand out from the rest. Great for the spirits and great for your business too!


Submit a Comment

  • Dorsi profile imageAUTHOR

    Dorsi Diaz 

    6 years ago from The San Francisco Bay Area

    Hi Seeker) I so agree. A Christmas window display and some decorations really ushers in the season and gives most customers some warm fuzzy feelings....I love the little town scenes too. Thanks for reading!

  • Seeker7 profile image

    Helen Murphy Howell 

    6 years ago from Fife, Scotland

    This is a very beautiful hub and the mention of Christmas window scenes bring back so many memories - I think some of the older and smaller shops had some of the best window displays, perhaps because they seemed to be more personal to their customers. It was one member of staff from our local store who did the window displays for many years. She was obviously a very talented artist since the displays were so beautiful and diverse. She often, as you mentioned, used to do minature town scenes and they were magical. But in addition to all that I think it does make a difference to a business over the holidays if they have a window display, I think it helps to warm customers towards them and then hopefully increase their business.

    A very beautiful and enjoyable hub + voted up!

  • Dorsi profile imageAUTHOR

    Dorsi Diaz 

    6 years ago from The San Francisco Bay Area

    @kissayer) Sounds like your family has a lot of fun at Christmas. Glad the hub helped spark some new ideas!

  • kissayer profile image

    Kristy Sayer 

    6 years ago from Sydney, Australia

    I sent a link to my Dad since we do a Christmas window display every year at our house, I think this will give us some new ideas to really impress the neighborhood this year! ;)

    Voted up!!

  • Dorsi profile imageAUTHOR

    Dorsi Diaz 

    6 years ago from The San Francisco Bay Area

    @Ronna) Thank you! You should try it this year!

    @Virginia) What a great memory Virginia. I think window painting is a great project for kids. Thanks for reading and the comment.

  • VirginiaLynne profile image

    Virginia Kearney 

    6 years ago from United States

    Love this Hub! Such a variety of ideas to choose from and you make it seem simple even for a non-crafty sort of person. You are inspiring me to let my kids paint their windows this Christmas. When I was in elementary school, the 6th grade always got to paint their windows at Christmas. For all of our elementary school years we looked forward to that! Voted up, and useful! Sharing too.

  • Ronna Pennington profile image

    Ronna Pennington 

    6 years ago from Arkansas

    I've always wanted to try window painting! Your snowmen looked great!


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