Secrets Of The Store Sales
Holiday Sales Tactics
Stores often have sales during the major Holidays January sales, Black Friday sales, Easter sales Summer sales and plain old clearance or end of season sales.
But are you actually getting the bargain that you were looking for or are the sales just another marketing ruse to help you empty your wallet into their already bulging cash registers?
Chain stores often advertise massive sales and to get people in through the doors they offer High end products at bargain basement prices, how can they sell things so cheaply and manage to stay in business?
Below you will find the secrets of the sales that the stores would rather you did not know about.
High End Low Price
One of the most popular marketing ploys used by the stores during the sales is to advertise High end products such as 3 D T.V's at silly prices which are reduced from $800 to $50.
This ploy is so effective that on most occasions people will actually camp outside the store overnight to try and ensure that they are first in line to grab the deal as soon as the doors of the store open for business.
You should always take note though that stocks are always limited with these sales and most people will be left disappointed; there are usually only around 2 or 3 of the advertised product actually on sale in the store.
The aim of this is to get as many people to the store as soon as the doors open knowing that even failing to get the High end item people will still browse the store and anyone passing the store will wonder why it is so busy and come for a look around too.
Bargain Hunter Poll
Have you ever managed to secure a High End Item in the sales at a bargain basement price?
Up To 90% Off Sale
Stores often advertise sales with a range of 10% up to 90% reduction and because they have a few items that are being sold at the 90% sale price they will advertise that fact for all it is worth.
These sales should come with a buyer beware warning because they often consist of items that have been returned to the store, slightly damaged goods or they have been sitting in a stock room for years because nobody wanted them the first, second, third or even twentieth time they were put on the shelves.
Glasgow During The Sales
Black Friday In New York
The Fake Reduction Sale
Some chain store items are advertised at half the price when they have never been on sale in that store before, The law states that for an item to be considered on sale at a lower price that it must have been on sale for the full price for at least one week. the item would have been placed in one store of the chain for one week before being sold in the rest of the chain at the reduced price.
Sometimes a bargain is just the actual retail price of the item made to look like it is on a reduced sale.
Often you will find a huge range of electronic products reduced in price, Laptop computers, cell phones and so on but they come with a clause that to receive the bargain price you must take out an insurance contract.
Stores actually earn a commission for every insurance contract sold and recoup their losses from the product, you on the other hand are tied to a contract which takes money from your bank account every month and ends up costing more than the normal price of the product.
Some stores might just seem to be offering the bargain of the century but often they will not tell you until you are paying for your for sale item that the bargain price does not actually include Sales tax. If you don't want to be caught short you should check the small print or simply ask before you commit to the sale.
Limited Amount Sale
Another common ploy used by stores during the sales is to state that it is a first come first served sale, there are a limited amount of the stock that is on sale.
The actual truth is often different, stores may have only 20 of the product on show but they keep topping up that display from the thousands of the product in the stock room.
By stating that there is a limited amount customers are more likely to get to the store as soon as possible thinking that they will miss the offer if they don't get there quick enough.
How To Shop Wisely In The Sales
Sales have a way of making you spend a lot more money than you intended to, and the stores know every trick in the book to tempt you out of your hard earned cash.
With a little care and preparation you can avoid temptation and keep some of your money in your pocket.
The tips below could help you keep in control of your spending.
- Write a list of what you want to buy
- Take cash only
- Buy what you need
- Shop around
Write a list of what you want to buy and stick to it; if you can, try to find out the prices before you go shopping and only take the cost of your items with you.
Take cash only, leave your cards at home that way you can resist the urge to splurge easier.
Buy What you need. Only buy items that you need or that you know that you will use, it may seem like a bargain when you see a foot spa on sale for $5.00 but it could be $5.00 down the drain when you find that foot spa 3 years later hiding away in the back of a cupboard still in the cellophane wrapping untouched.
Shop Around. There are many price comparison websites and Cell Phone applications that make shopping around these days much easier, search for the best prices in your area.
Remember. The Holiday sales such as Black Friday usually last for a whole month, if you see an Item that you think that must have, you don't have to rush in and buy it straight away, you could give yourself a day or two to think about it and if you still want to buy it simply add it to your next shopping list. Again remember some items are often reduced by more nearer the end of the sales period.