I like to make up my own. The pre-filled ones usually have too much candy, and I don't think that is healthy. Kids don't need that much sugar. I buy for my grand daughter, so I put things in there like arts and crafts, crayons, chalk and "artsy" things. She loves to draw. When my kids were younger, I would put things in it that they liked, or the fad at the moment that they were collecting. Personally, I think it makes for a much more memorable gift to personalize them for the child. Otherwise, it's just a bunch of candy.