ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

October a Self Promotion Month

Updated on October 5, 2012

Self Promotion

When I discovered what I thought was an October silly holiday, I realized that promoting yourself, your business, your talent or your work is one of the most difficult things anyone can do.

A few years ago I began studying jewelry design and found I was pretty good at it. I began to create my own jewelry, then I decided I wanted to sell my jewelry.

To my horror, I realized that I cannot simply set up shop and expect people to buy, I would have to promote myself and my jewelry.

It is hard for me to explain why promoting myself was such a scary thought, but it is something I find extremely embarrassing. I want people to like and purchase my jewelry, but I do not feel comfortable with face to face promotion.

So when I found this holiday, I researched it and discovered that it was created by someone who has an understanding of exactly how I feel and was able to explain why I and others feel uncomfortable promoting ourselves.

Photo from All Things Learning, Wordpress

Self Promotion Book
Self Promotion Book

Holiday History

And Purpose

October Self Promotion Month was created by Debbie Allen who is an author, professional speaker and marketing expert. She is very good at what she does and has written extensively about the difficulty of marketing yourself..

Allen created this month after writing a book about self promotion. Of course she created this holiday to promote what she does, which is speak on the subject.

Smart self promotion technique, creating a holiday to draw attention to the presentations you make on the subject of the holiday. I give Allen credit for devising a holiday that promotes her business and helps other people promote theirs. We can all learn from her and that is what I am trying to do.

Photo: Amazon

Promoting Without Fear

Not an Easy Task

Let's say you are convinced that what you have to offer, whether a product, talent or advice is worthwhile. You are also passionate about what you do. and you have proof that those who have used or purchased what you have to offer are extremely happy with their purchase.

This is reinforcement at its best. You have satisfied customers. I have satisfied customers, so what is wrong with telling people about them?

I know what is stopping me from promoting myself in a face to face situation - fear of rejection. I would have no idea how many untapped opportunities are out there for selling my jewelry, because I have never looked. I have sold in a few shops, but those were actively looking for handcrafted items, so I was going into a ready made situation and did not have to actively promote anything.

I have never tried to sell in shops that were not actively looking for artisans, because I don't want to take the chance of being rejected. That is why I have a website and sell my jewelry on Etsy.

Selling online is very difficult, but it is not a face to face situation. I am just as anonymous as my customers, no matter that I have a bio and an about page that describes me and my jewelry. I am comfortable with this way of selling, but I am not creating a successful business.

Photo: Google Images

Promote Your Business
Promote Your Business

Overcoming Fear of Rejection

Be Active Instead of Passive

So when I discovered October was Self Promotion Month and that there was someone out there trying to help people in my situation, I was intrigued with her advice.

Debbie Allen has a Ten Step Plan. Overcoming fear of anything requires a comprehensive plan. She is a strong believer in promoting every part of your business, but she requires that you set goals that challenge you.

One of her key points is to seek out opportunity, not shy away from it and, of course, network in your own community. One way to do that is to volunteer.

Allen wants you to follow up on your customers, which I never do. I have been told many times to ask customers to leave their name and address or email so I can let them know what shows I do, but I have never felt comfortable doing that. I leave my past customers in the past, unless they contact me.

Market with other similar businesses. I am not sure how this would work, since I feel they are my competition, but maybe that is the wrong approach. Certainly there are numerous commercial jewelers around. I wonder if they ever co-market.

Find your target audience and let them know about your business. This is one thing I have never been able to do. For some reason I do not understand target audiences. To me my jewelry could appeal to such a broad spectrum of people, that I would have no idea where to start.

My inability to find and, therefore, attract a target audience has hampered my ability to connect with the right people and to encourage repeat customers and their friends to purchase my jewelry.

One of the most important things is to understand how to use the internet, create a website and market on the web. I've done some of that but I am still trying to understand SEO and keywords, so it has been hard.

Enter contests, win awards and promote in the media. I've won my share of awards, but my customers would never know. I have not tried to promote in local magazine or papers, which could do wonders for my business.

Photo: Google Images

Graduated Circles
Graduated Circles

Where Do I Go From Here

One Step At a Time

I have decided it is time to promote. Fear or no fear, I have to get out there and see if I can promote my jewelry to the kind of shops I think I should be selling in.

Don't get me wrong, reading Debbie Allen's suggestions does not magically eliminate my fear of promotion or rejection. But if I do not do something, I will keep losing opportunities and keep feeling rejected anyway.

So what can anyone say to me when I call to make an appointment or walk into their shop? They can say they are not interested. Of course they can, but so what, no one is interested anyway, if I don't try.

I will be no worse off than I was when I started and I could possibly be much better off. Maybe I could be selling in places where my jewelry will be appreciated and purchased. Maybe a little rejection is worth a chance for opportunity.

We shall see.

Photo by designsbyharriet

Did You Learn Something - Do You Own a Business

Market Success
Market Success

Did This Help You with Your Business?

See results

Love to Know your Thoughts

    0 of 8192 characters used
    Post Comment
    • lesliesinclair profile image


      6 years ago

      Self promotion is a ticklish proposition, and I keep learning new tricks.

    • profile image


      6 years ago

      All good thoughts. I need the dummies book for my book web sites. My books are popular among their readers, but how to get more readers? Aye, there's the rub.

    • profile image


      6 years ago

      Great read! Have been promoting myself and others for so long that I have forgotten how some feel about it. Thank you for reminding me.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)