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6 Keys to Writing Quality Articles About Career Coaching

Updated on October 30, 2015

Articles About Career Coaching

Can you write articles about career coaching? If you are a career coach, you should figure out how to write good, informative articles about career coaching to help bring clients and money to your coaching practice.

Writing Articles About Your Business Promotes Your Business

Writing articles that demonstrate your expertise can help brand you as an expert in the field and boost your reputation. Articles can increase recognition for your practice and build confidence in your coaching services. Article writing is a great way to promote and market your coaching skills. It helps to get your name out to potential clients and brands you as an expert in the field.

What is an Article?

An article is a piece of written content that provides valuable information about a specific subject. It can cover any topic within your field of expertise. How-to articles, case studies, opinion, facts, anything within a specific field works to promote a business.

Articles About Career Coaching

There are many different types of information that might be of interest to people thinking about hiring a career coach. You can elect to write about a subject that emphasizes the difference between your services and those of your competitors. You can choose to write about some new trend in the career coaching industry. Write about the benefits of career coaching, the reasons people need career coaching, or just write a general article about the coaching industry.

Articles Should be Well Written, But You Don't Need to be Shakespeare

Grammar and structure are important, and you should use Spell-Check and proof read your article for typos and obvious mistakes. A poorly written, typo-filled, grammatically incoherent article will do more harm than good, However, you don't have to be Mark Twain or Shakespeare to write for the Internet.

6 Keys to Writing Quality Articles About Career Coaching

To create a good article about career coaching, here are a few suggestions:

  1. The headline is the most important thing. Grab their attention and grab it quickly. If your headline isn't compelling, they may move to the next article.

  2. Write at a 8th grade level. Internet readers do not want a challenge; they don't want to feel as if they are in a college English Lit class. They want information, and they want it quickly and easily. You don't have to dumb it way down, but too many big words might push readers away! Avoid long sentences and complicated words.

  3. Use subheadings. Subheadings will help readers quickly find the information they are looking for. Subheadings will also help your writing stay focused and concise.

  4. Get to the point. A small introductory sentence or story is fine, but the information shouldn't be buried in the fourth or fifth paragraph. Even if your topic is worthy of a lengthy book, this is only an article, and you need to get to the point. If you have a worthy topic, consider writing that book, but make the articles about career coaching brief and to the point!

  5. Your promotion shouldn't be too promotional. Yes, you are writing articles about career coaching to promote your coaching practice, but too much promotion in an article will only turn readers away.

  6. Provide value. If your article doesn't give the reader some valuable information, they may not perceive your coaching services as worth the money. But, if they see value in your article, and you offer them some interesting information, they may believe that your coaching skills are worth paying for!


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