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6 Easy Ways to Market Your Book Without Even Thinking About It

Updated on February 27, 2016
RGraf profile image

Rebecca Graf is a seasoned writer with nearly a decade of experience and degrees in accounting, history, and creative writing.

Marketing your book doesn’t have to be rocket science. There are some ways you can market your book without a lot of thought, time, and money spent on it. Here are a few ideas to get you started.

Email Signature

I have told author after author about this great way to market your books, and I still find that most don’t realize it exists. it is a simple way to market your book without any extra effort, time, or money. You market every time you send an email, and you don’t even have to think about it.

Create an automatic signature in your email system. It is usually found under settings. Some email hosts allow you to create unique fonts and colors in your signature. Use those to get attention. Put a picture of the cover of your book. Include a tagline and a link to view it. Don’t put too much in the signature. Make it short, sweet, and to the point.


Your profile is a tool you can use while only have to update and change once in awhile. Where do you have profiles? There are all the social media sites, other sites you write for, and even your own website. Use those!

Create a profile that shows you as a writer, what you have written, and where a reader can find your books. You’ll only have to update it once every three months if that and you’re marketing your books every time someone looks at your profile which is a lot more than you realize.

Multiple Books

Believe it or not, you are marketing all your books with every book you write. Think of it like this. I read one of your books. It’s the only one I’ve seen. I enjoy it. I want to read more. So what do I do? I look for more of your books.

Each book you write markets the other books. You don’t have to focus on tying them in. Just writing them and publishing them markets them to the readers who enjoyed them.

Ads in Books

This is one way to market your book that is effective over and over and you only have to do essentially once. Sounds like my kind of marketing.

Think of the paperback books you read. Notice the ads in the back? I’ve found a few good reads from those ads so I know they work. Put ads in print and ebooks so that every time someone reads them they get a view of your books.

The best way to get this done is do it in your books first. Advertise one of yours in your other books. Then ask an author friend if you can trade ads in your book for a spell. Remember that in today’s digital world, you can easily change these ads when you need to. So ask your friend if they’ll advertise your book in theirs and you’ll do the same for the next three to six months. See how your sales are affected.

This means for those months, you don’t have to think about marketing so hard. It’s being done for you.


Just by interacting with people you are marketing your book even if your book is never mentioned. It starts with people getting to know you. Once they get to know you as a person, they’ll want to know more about you. That includes what you do for a living or for fun. Thus, your books come into play.

You didn’t have to take out an ad. You didn’t have to time a post just right. You just interacted with people. That makes it relaxing and fun. The only thing you need to think about is having an updated profile which should be updated every three months or so and taking the time to interact. Get on a forum and talk about crocheting or cooking or mechanics. Just interact.

Comment on Articles

Do you read articles? Do you read information? Do you comment on them? Well, you should.

Read articles on things you find interesting and comment on the piece. Don’t mention your book. Just enjoy reading something you like and interact through your comments. You can build relationships while also having fun.

It doesn’t matter what the articles are about. They can be political, religious, educational, or on crafts. Just comment and get the attention of others. Before you know it they’ll be checking out your profile and looking into your books. Marketing without you even thinking hard about marketing while you interact with the things you enjoy.


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    • RGraf profile image

      Rebecca Graf 21 months ago from Wisconsin

      I totally agree with you! Why can't it just be about writing?

      thanks for stopping by.

    • RGraf profile image

      Rebecca Graf 21 months ago from Wisconsin

      Thank you. Glad you liked it.

    • Kathleen Cochran profile image

      Kathleen Cochran 21 months ago from Atlanta, Georgia

      Some of these I've tried; some I will try starting today. I say it is easier to write a book (or in my case six) than it is to sell them.

    • heidithorne profile image

      Heidi Thorne 21 months ago from Chicago Area

      Really great ideas! Sharing on HP and Twitter!