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A Brief Introduction to E-book Marketplace

Updated on June 2, 2020
A Brief Introduction to E-book Marketplace
A Brief Introduction to E-book Marketplace

E-book marketplace is a groundbreaking and dynamic place filled up with heck lots of opportunities for anyone who knows how to grasp it. Whether you are writing a self-help book, suspense thriller, or a free guide to increase your audience, you have a highly rewarding path ahead of you. Let’s read in this article how you can ensure the success of your e-book by defining the different sites where you can sell it and much more.

Your readers are the most important reason for your e-book success

The reason why you are writing or aspiring to write an e-book can be any. But one thing is certain your success is mostly decided by the number of readers you can attract. So, you can earn a passive income, build an online platform, and interact with a massive audience.

  • The measure for defining the success of an e-book must not be primarily the amount of money it made, but how many readers it is attracting monthly or annually.
  • For this, you must be well aware of the taste of your targeted audience and how you must customize your content and writing style.
  • For example, you are planning to write a fictional e-book. To do this, you must be aware of various fictional genres and how successful books in the past have stick to the conventional style of the specific genre. If not so, then you might end up confusing your readers and all your hard work will be wasted.
  • To ensure you don’t leave your work half-finished, always do prior research on market trends and read at least two or more books on your chosen genre.
  • Every genre demands a different setting, so you must know how to put the readers’ mood into that specific surrounding through your words.
  • In case, you are planning to write a non-fictional book, you should focus on the type of audience you already have. They can be on your blog, website, or social network.
  • For promising success, you need their reviews and testimonials, so write the way they’d like.
  • Fiction is all about tough characters, captivating plot, interesting climax, and conclusion.
  • Non-fiction demands straightforward information, with chapters in a logical sequence, along with exercises, examples, and reference to important resources.

Presentation matters

  • Your e-book must stick to the style of your chosen genre.
  • Each genre demands for different standards and guidelines.
  • The common demand is well-constructed, edited, and proofread content.
  • Though some e-books have managed to gain success despite their poor presentation, you’ll always find some readers complaining about the presentation style and giving fewer stars.
  • Also, your poor-quality content will make you less authorized as an eloquent author.
  • Never publish your e-book after writing it, always ask experts to edit and proofread your e-book first.

Different publishing platforms for your e-book

The popularity of e-book has given rise to lots of popular websites, which are exclusively designed to sell e-books. You have the option to sell the copies of the same edition at different places, but you may need to modify it a bit to meet the guidelines of a specific platform. Now the question is, which of these are most suitable for you? Here is a quick overview of these publishing platforms:

E-junkie
E-junkie

1. E-junkie

  • E-junkie is quite inexpensive and easy to use the site to sell your e-book at an acceptable price.
  • It displays your e-book as an option to add to the cart.
  • You receive money the moment the reader buys your book.
  • If you opt for this platform, you don’t need your own website.
  • You can also reach potential customers through social media, email, or messaging apps by giving them your e-book buying link.

Your own website
Your own website

2. Your own website

  • Website is the most convenient way to sell your e-book.
  • This works effectively when you are already running a blog or have a genuine following on social media.
  • Through this method, you receive all the profits from selling your e-book.
  • You can also add an audio recording as an extra package with it.
  • Also remember to give a detailed description of your ebook - why you wrote it, what is it all about, and so on.
  • You should also add readers’ testimonials if any.

Amazon
Amazon

3. Amazon

  • Amazon, the largest e-book marketplace, has helped lots of budding authors to self-publish their books and earn sufficient passive income.
  • They have a specialized program called KDP (Kindle Direct Publishing) program, its process is quite straightforward that anyone can easily memorize.
  • I recommend you to use this platform only when your e-book is priced below $9.99 because of its royalty structure.
  • As per its policies, you receive 70% royalty for e-books priced between $2.99 to $9.99 and 35% for the ones priced higher than $9.99.
  • You can use this platform in case your e-book is about a general topic and you don’t have anything to lose by selling it on third-party sites.
  • The e-books sold here can only be read on a Kindle device or app. So, this is a minor limitation of this platform.

Smashwords
Smashwords

4. Smashwords

  • Alike Amazon, there are other sites like Kobo, Sony, Barnes & Noble, and more, where you can sell your e-book.
  • To reduce your effort of publishing on each of these sites individually, you have the option of Smashwords.
  • You can use Smashwords to distribute your e-book across all the boards.
  • You only need to provide the e-book in MS Word document format, the rest of the file conversion is done by the site.
  • Your readers can buy the e-book in various formats.
  • The site pays 85% royalty for home sales and 60% for the sales made from other stores.

Marketing your eBook
Marketing your eBook

Time to spread the word about your e-book

The hard part comes after you are done publishing your e-book. For many authors, this is the point where real success is determined. You must have certainly worked hard to write your e-book and also did a lot of research, but it’s useless if you can’t find someone to praise and buy it.

This is the time to market your e-book, even if you are selling it for free. Marketing is a headache for most of the authors. They despise it because it is often substituted with frequent cold calls, over-shown online ads, and spammy emails. However, marketing is not just limited to these overly used practices, you can gain better success by using it to convey your message and share useful information to the potential readers. Even if they don’t end up buying your e-book.

  • One way is to grab your readers’ attention through different free means.
  • It includes sharing a sample of your e-book through e-mail, posting short videos on social accounts, writing a blog post, or recording a podcast.
  • These are easy and affordable ways to let the people know about your work and it doesn’t even sound spammy.
  • Despite being free, you certainly need to devote quality time to these techniques to ensure they work as expected.

Types of e-book readers

Before finalizing the publishing platform, it is important to familiarise yourself with popular e-book readers. You should do a test beforehand to check if your e-book displays correctly on at least one of these readers. You can also learn about the buying and operating processes of these devices.

In case, you don’t have one, it is better to take on rent, or buy indeed because they come at a fairly low price. If you plan to produce more e-books in the future, then I recommend you buy at least one of them. You should be aware of how readers interact with the online stores and what type of content looks better on such devices.

Out of all the e-readers, Kindle is the most popular. According to a report, Amazon has sold more than 90 million Kindle e-readers, globally, by 2017. This means more and more people are preferring this device to access the variety of e-books.

Here is a list of popular e-readers:

Kindle
Kindle

1. Kindle

  • The most popular e-reader in the world having sold more than 90 million devices worldwide.
  • It has variants based on keyboards, advertising, 3G/4G, and wireless only.
  • You’ll notice your e-book is displayed somewhat differently here than on your computer.
  • Most of the readers go for a standard Kindle variant, rather than the expensive ones, so you can choose accordingly.
  • Kindle files are available as MOBI and AZW (Amazon proprietary format) files.

Barnes & Noble NOOK
Barnes & Noble NOOK

2. Barnes & Noble NOOK

  • Alike Kindle, NOOK also has variants with different features such as price, Wi-fi, 3G options, and so on.
  • NOOK files are available as EPUB files.

Kobo e-reader
Kobo e-reader

3. Kobo e-reader

  • Kobo also comes in three different variants: Wi-Fi, Touch, and Vox.
  • It also uses the EPUB file format.
  • This device doesn’t own any digital rights protection, so you can read the e-books on any device that accept .epub extension.
  • It allows you to share your reading experience on social media sites like Facebook and receive various awards.
  • It also offers free reading apps compatible with computers, tablets, and smartphones.

Sony Reader
Sony Reader

4. Sony Reader

  • Sony Reader is the lightest e-reader available in red, black, and white colors.
  • Like the above three e-readers, it displays content in black and white e-ink.
  • It doesn’t offer 3G support, only Wi-fi to download e-books.
  • It also uses the EPUB file format.

This is a brief introduction to the self-publishing of e-books, their marketing methods, and reading options.

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