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Steps To Build A Successful Book Trailer

Updated on December 20, 2015
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Mr. Matthew Q. Dawson is a native Texan. He spent his childhood and young adulthood residing in Austin, Texas.

Are you a self-publishing author?

Do you believe that you have a great book but you just cannot get your work known? Millions of readers surf the internet daily looking for a great read to download.

Because Society has gone digital the way an author will find success in promoting and selling their publication is by building book trailers to market their books.

However often times because of limited time the most successful book trailers are usually short, from 30 seconds to definitely less than three minutes the trailer should be full of graphics that will catch the visual eye.

By creating a book trailer, the author is adding a visual effect to a written book the reader reacts to your book as if it were a movie.

As a reader, we are reading to relax and visualize in our mind a compelling story that interest us. By having a movie trailer, the reader has already started building the visual effect in their mind.

In this day and time many people are visual they would rather feel the excitement of a book unfolding before their eyes. A trailer intrigues the reader to the content of the book.

To have a successful Book trailer it must be compelling, interesting, spend the time to build your trailer to be full of humor and thrill seeking surprises.

The good news is that book trailers are easier to distribute and more entertaining to potential readers than, say, sending out sample chapters or a synopsis. In fact, this ease and entertainment factor is likely the key as to why book trailers have become so popular.

When building your book trailer carefully consider the criteria and content before creating a book trailer. After all, many other book promotion tools exist, from blogs to bookstore signings to speaking engagements. But if you can create a book trailer cheaply, with quality, and make others aware of it then you have beat the old traditional way of book advertisements.


If you are a self-publisher then your time is consumed with many other obligations so let your advertisement be spread by campaigns of trailers. By writing a blog about your book and then adding a book trailer to it the author has enhanced his/her visibility to their work by linking your book trailer to twitter, facebooks, youtube and the other various free networking site the author has just made themselves visible to potentially thousands of readers.

Keep promoting your trailer by back linking it. Drive traffic to your trailer with these links and then watch your sales double


Submit a Comment

  • profile image

    AJ 5 years ago

    The key word here is quality....

  • christopheranton profile image

    Christopher Antony Meade 6 years ago from Gillingham Kent. United Kingdom

    Some great advice there. Thank you very much.

  • Minnetonka Twin profile image

    Linda Rogers 6 years ago from Minnesota

    This is great information and I didn't realize that trailers were becoming a way for publishers to advertise. Definitely an easier way than sending chapters of a book. I'm bookmarking this-Thanks :-)

  • Lady_E profile image

    Elena 6 years ago from London, UK

    Great Advice - there is a lot of competition out there in the "Publishing" world. Thanks.