ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Article Writing as SEO Strategy

Updated on March 5, 2016
mickshaw555 profile image

Mick Shaw is a popular blogger and movie reviewer from India. He has been an editor for Fortune 500 companies such as Capgemini & J.W.T.

Why Write Articles?

Presently, one of the most effective SEO methods is article writing. A well-written article containing optimized keywords and strategic links can go a long way in driving traffic to your ecommerce site. There are a number of advantages when you promote an ecommerce site with the help of articles. First of all, an article doesn’t cost you money if you can write one yourself. Secondly, an original article which is SEO optimized can remain on a server for a number of years, which is definitely more enduring and cost-effective than a PPC (Pay Per Click) campaign for your website.

Hence, articles offer you benefits which are virtually life-long. You only require submitting them in a variety of directories, which will enable search engines such as Google and Yahoo to retrieve your article, once someone’s search query matches your keywords. However, a point to remember regarding keywords is that making your article keyword-rich may not always be the correct SEO strategy. The text of the article needs to have quality content which will appeal to the visitors. If you're writing reviews about movies, keep irrelevant keywords out and include quality content.

Linking your Article

Articles written to promote your ecommerce site should be linked to your website too, as the links will help in boosting your website traffic. Generally, an article is submitted to an article submission site or article directory. You can write a single article to promote a particular product or service, or you can submit a number of related articles, each of which markets a specific product. These SEO articles will contain a handful of hyperlinks which links to your ecommerce site. This method of back-linking through articles is one of the most successful SEO strategies on the internet today.

Besides quality content, what's your most preferred SEO strategy?

See results

Diverse Linking Strategy

It is recommended that you deploy the Diverse Linking Strategy for your articles. This method requires you to submit several articles to a variety of article submission sites, and each of those articles is back-linked to your website. By embracing this strategy, you can rest assured that your page-rank will always be consistent. Equally important are the keywords, because effective keywords will make your article appear on the first page on Google or Yahoo.

What‘s more, using the right phrases as your keywords can get you a great page rank. All you need to do is seamlessly integrate the keywords in your article, ensuring that the article quality is not compromised because of the keywords. If your article becomes popular, not only will your ecommerce site’s traffic increase, other bloggers might pick up your article for their website, which translates to more back-links to your website!

What is White Hat SEO and Black Hat SEO?

The Best 'White Hat' Strategy

Besides being one of the best SEO strategies on the web today, article writing is an uncontroversial SEO strategy too. Most ‘White Hat’ SEO techniques integrate article writing and an article with good content doesn’t require ‘Black Hat’ techniques such as ‘Cloaking’ or ‘Hidden Texts’. Hence search engines will never penalize your articles by reducing the page rank or remove the listing.

For successfully promoting your ecommerce website, all you need are fresh articles about your products on a regular basis which are keyword optimized and back-linked. The articles should also be informative as well as relevant to the products or services put up on your website. This will ensure your website receives a continuous stream of visitors and you continue making loads of money.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)