"Bet You Can't Eat Just One" and Other Slogans and Commercials We Remember
Bet You Can't Eat Just One
Those of you who were around in 1980 remember this advertising slogan very well, at least you should. I'm going to give you a moment to remember the product, the brand that started it all. Ready? Lays Potato Chips. Of course, you're saying, I knew that!
On a more serious note, do you know anyone who can eat just one potato chip, Lays or otherwise? It's probably physically impossible. How did the whole potato chip thing start? George Crum of Moon Lake Lodge in Saratoga Springs, New York, in 1853, got annoyed at a customer who kept sending his potatoes back saying they weren't thin enough. George sliced them as thin as he could and fried them. He salted the daylights out of them too. When he tried to get his revenge on the customer, the joke was on him. The customer loved them.
Potato chips are the number one snack in the United States.
"Bet You Can't Eat Just One" was developed by the Young & Rubicam Advertising Agency.
Where's the Beef?
Wendy's food chain came up with the question, "Where's the Beef?". Seems the 80s was a good time for advertising. This question started in 1984. Of course one has to admit, using Clara Peller in the advertisements was nothing short of brilliant! Looking at her huge hamburger bun and miniscule hamburger, it was the perfect question. Supposedly her question was to be "where's all the beef", but she made a mistake and it took!
According to Wikipedia, Nashville songwriter and DJ Coyote McCloud subsequently wrote and performed a hit song entitled "Where's the Beef?" as a promotion for Wendy's restaurants' famous advertising campaign. Wendy's and Clara differed about just how much money she made, but it would seem she did okay in that department. Clara died three years after her television debut at the age of 85.
Time to Make the Donuts
Who couldn't sympathize with poor Fred getting up so early to make the donuts! Did he complain? No, he just said, "time to make the donuts" in rain or shine, he knew he had to make the donuts. Anyone who worked related to having to get up in the morning "to make the donuts" whether you wanted to or not!
Michael Vale was featured in Dunkin Donuts commercials for fifteen years and became one of those beloved icons. He wasn't the first choice, but it is said when he did the reading for the part they knew he was the right actor. Of course this ad didn't hurt Dunkin Donuts any, people loved Fred. (Did you know that Michael Vale was in Marathon Man?)
Advertising Hall of Fame
Yes, we've laughed, we've cried and we've remembered advertisements and their slogans. Did you know there's an Advertising Hall of Fame? Certainly those great minds and their ad campaigns deserve some form of recognition and the Advertising Hall of Fame is the place they get it.
In 1976, the Jack Tinker & Partners Agency came up with the line, "Plop, plop, fizz, fizz, oh what a relief it is." Do you remember what the product was? Yup, Alka Seltzer. I don't know about you, but when I think of Alka Seltzer I think of that darling little Speedy Alka Seltzer. Baby faced Speedy first appeared in a television commercial in 1951! Between 1951 and 1964 he appeared in 212 television commercials, all that before "plop plop, fizz, fizz"!
How about "You're in good hands with Allstate"? Do you have any idea how long that's been around? I was very surprised to learn it started in 1956. When I stop and think about it I guess it has been around what seems like forever. Originally "Allstate" was the name that won the contest for new tires at Sears & Roebuck & Co. The insurance company, using the same name as the tires, was started in 1931. It was offered by mail just like Sears other products.
With credit cards so commonplace now, it's hard to remember a time when they weren't, but we didn't always all have credit cards. There was a time when the number one credit card had it's slogan, "Don't leave home without it". Of course that card is American Express. The slogan began in 1975 and has been applied to everything from credit cards to cell phones by those in the know.
Renting cars isn't something everyone does and if most are to be honest, years ago Hertz was the only one everyone knew, so when Avis was trying to break into the business it came up with the slogan, "we try harder". What's hard to believe is that was back in 1962!
"The quicker picker upper". Men, you're excused if you don't know this one, but ladies I know you do! Bounty, "the quicker picker upper". I know you remember Rosie too. Watch the video to the right and see if you know what I mean.
Men, this one's for you, but only if you're well over fifty. "a little dab'll do ya." Back in 1949 when men were using hair cream to keep those locks sleek and shiny, Brylcreem was at the top of its game. Well known and well used, but still in need of a little push, the Kenyon & Eckhardt Agency came up with the slogan "a little dab'll do ya."
What would Mr. Whipple say? "Please don't squeeze the Charmin." In 1964 dear Mr. Whipple warned ladies in his store not to squeeze the Charmin, but while he was warning them he was squeezing it himself.
I'm sure you could add more, just stop and think a minute!
There was a time when you automatically tuned out the commercials, but over the years advertisers have outdone themselves making commercials not only worth watching but funny or touching. Yes, I cry at commercials, but I laugh too. I also sit and saw "Aww". Some commercials are just not to be missed.
Here's a crazy commercial that may or may not make you laugh depending on your sense of humor, followed by one that's just darn cute.
Super bowl Commercials
Just like sweeps week on television where all the programs put their best foot forward, Super bowl commercials tend to be the best in the business! Everyone pays big bucks to have their commercials air during the Super bowl, and with everyone watching they know they better be the best out there. Just FYI, last year a thirty second commercial cost 4.5 million dollars and they're looking at 5 million for next year's. Yes, you read that right, just for 30 seconds! While I am with you, that money could be better spent in this country, there is little we can do about it. It is a standard that has been set and as long as people watch football on television the price will continue to rise.
I digress, this is about the commercials themselves, morality is for another time. If you never watch a commercial in your life, Super Bowl Sunday, is the day to change that. I don't watch the game so I have to catch the commercials when they are re-run, and believe me, they are re-run for that kind of money. I might add here, it seems Doritos and Budweiser are the ad leaders.
There is no way I can bring you all of them, but here is a small representation.
I could go on and on, but I think you get the picture! I hope you've enjoyed this little escape into commercial land from slogans to television commercials.
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