ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

Better communication for websites and newsletters

Updated on July 2, 2013
Writing for websites takes planning and forethought.
Writing for websites takes planning and forethought. | Source

Tips on writing, design, format, and commitment


In our internet-obsessed culture, a website is one of those must-haves that people and organizations often plunge into without sufficient forethought, planning, or followup. Newsletters, too, whether they are on line or traditional hard copy, also tend to come about in a mad rush to publication with minimal oversight and supervision. To help your websites or newsletters achieve their communications goals, and continue working hard long after the first edition, here are a few tips for success:

1.Set realistic goals for your web newspage or newsletter. Get to know who your audience is. Avoid trying to be everything to everybody.

2.Try to have a professional communicator in charge . . . either an in-house person or an outside firm.

3.Avoid preaching or selling to readers. Your website or newsletter should not exist only to sell your organization, its programs or products, or the management point of view to employees or members. (If it comes off like that, your website visitors and readers will simply stop reading.) Try to educate, and inform ... open up communications channels, rather than close them down. Use soft sell instead of hard sell.”And be honest. Do not ignore or exclude bad news. Tell readers about problems, and what actions are being taken to solve them.

4.Provide a forum for readers to respond. Make them partners in your news sharing. You want to encourage their participation. Use blogs, open forums, Letters to the Editor, or other similar features.

5. Write clearly. Do not try to impress the readers with fancy language. Use short sentences and paragraphs; avoid jargon, industry terms, or acronyms (like S.P.E.B.S.Q.S.A), that will not be understood by your entire audience. Think of your readers first. They may not have the same appreciation for quantum physics, aerospace engineering, technoperambulators and trapezoidal algorithms that you do; be careful not to bore or confuse them.

6.Establish a format and stick to it, so readers can become comfortable with the content and organization. This way, they will be able to find information easier. The more familiar they are with your news site or newsletter, the better the chances they will stay with it .... especially when they know they can pick up helpful information from it. (Too many designers use floating formats that change with each new page or issue... these can be confusing for your audience, and even have a negative effect on loyalty).

7.Pay attention to graphic elements. Surveys have shown that readers and information seekers typically begin by looking at interesting photos. So be sure to use well-planned and well-produced photos and illustrations on your pages.

8.Use photo captions to communicate key points in a story. Do not treat them as throwaways . . . they can help emphasize important information.

9.Do not cram too much information into your publication or webpage. Readership surveys show that readers want larger and more legible typefaces. By giving them shorter or fewer stories, you will actually be communicating more effectively with them.

10.Keep your commitment. Keep the news coming out regularly. Establish a schedule and stick to it. And maintain the same high quality with every edition or update. Once you get off track, you’ll begin losing followers (who may never come back).

11.Keep it simple. If you make the website or publication too complex, too expensive, or too hard to read, you are defeating your own purpose. Make it professional looking, and interesting enough to attract attention and invite readership ... but avoid going overboard, so it becomes a chore to produce each edition.

12. Follow up. Keep in touch with your website visitors and newsletter readers. Use questionnaires, surveys, and other feedback to make sure you are still meeting their needs. And if they come up with suggestions . . . consider making changes in your method of news delivery, if they make sense. The more you can cater to this audience (who are, after all, your customers or constituents), the more successful you will be in the long run.

Both newsletters and websites require careful organization and supervision.
Both newsletters and websites require careful organization and supervision. | Source

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)