Can You Make Money Online without Compromising Quality?
Sad But True
A published hard copywriter, who had some talent, wrote a short piece and
posted it on one of the online sites.
He got very few hits.
He was told about Networking, and as a 'learning experience' spent a day
'self-spamming' on various sites.
He got very few hits despite this effort.
He took a look at the 'popular' items.
They were poorly written, empty, meaningless.
They seemed to be in the same voice, with the same words. and he wondered
if they had been written by a computer.
After two weeks of ignominy, he deleted his item from the online site and sent
it along to a mainstream magazine where it was accepted and paid for, and
appeared in print a few months later.
It was very well received, quoted, he got many letters from readers saying
how much they enjoyed his work.
Wetware vs Software
Computer programs operate in a limited parameter of yes/no, 1/0. A few have some fuzzy logic so that they can see that Eastonia might be an error and the seeker meant Estonia. But a program that searches for information can't go too far beyond the narrow parameters.
Titling an article; "The Least Religious Place in the World." will not turn up Estonia. If it is placed in a tag, it will pop up somewhere on the list but maybe not on the front page.
On the Front Page will be items which have "Estonia" in the title. They may be badly written, they may have very little information, but the Search Engine will rate them higher than an interesting piece which is entertaining and educational but has the kind of title that would catch a human eye.
Making $1000 a Month!!!
You take a look at something written by one of those persons who makes that kind of money and as a writer you see nothing in it that is not ordinary. The sentence structure, the words, the trite terms.
You check and find that almost every sentence is built around 'key words' and SEO terms, and when you finish you have learned absolutely nothing your haven't read before.
This is because you have read it before, a thousand times before, only then the article was about jogging, not olive oil or bicycles. But it is the same article.
"Many people have taken up jogging for health."
"Many people are switching to Olive Oil for their heath."
"Many people are riding bicycles for health."
The formula is one known and loved by Search Engines.
The writer knows this.
Hence every article is going to be more of a "Find & Replace" then original prose.
Money is the purpose, not creativity, not self-expression.
You'll Never Get Rich
If you want to write online because you want to write, and each article is crafted by you to express how you feel, with those clever metaphors that you create, and a unique manner of presentation, the only hits you will get will be accidental.
Those brilliant Titles will do nothing to 'sell' your work and those intricately crafted sentences will be incomprehensible to the Search Engine.
To demonstrate, "Gone With The Wind" wouldn't get a handful of hits, but "Romance during Civil War of the United States of America," would attract those searching for "Civil War".
So you have to readjust your mind to writing for a computer, not a human being.
How To/Lists/Hot Topic
Many of the top ranking articles are 'How Tos'. Others are Lists of the Top this or the Worst That. Hot Topics are this moment's interest, often with a short but active shelf life.
Not much for the writer to developed a passion for.
Quality articles are rarely found in the money makers. The majority of people turn on the computer, enter a search term and look at the front page. They get the info they want and move on.
They don't know who wrote it, might not even glance at where it was posted. They don't care about the writing. They care about the information. They may go to Wikipedia, then look at other sites.
Hence the online writer has to set their prose to fit the Search.
Yes, You have to Compromise Quality
Years ago there was a site called Helium where you were unable to Write about what you
want, you have to write what They want.
They give you a topic.
You have to write on that Topic.
What you write will be subject to peer review,
One thing you have to get clear, if you write for helium you have to review a
whole heap of other writer's work to be allowed to survive.
Many of their topics are extremely narrow, boring, and you will have to search for
something you are even slightly interested in.
This is because Helium selects the most esoteric items and locks them in, so that
anyone who is searching for; "Places to Eat in Podunk" will come to Helium.
It is called 'Crowd Sourcing'.
And that kind of dreck is popular. It is not writing as you may think of it, but it sells.