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Church Bulletins: Sending the Good News the Effective Way
As the eyes are the windows to the soul, so are the church bulletins to the whole congregation. The weekly bulletins you post may be the only thing a passersby will know about your Church. Whatever it is on that bulletin may either pique their curiosities off or on. Would a stranger want to visit your church after reading it? Or they’d rather not?
Yes we’d like to spread the Good News to everyone and bulletins are another way of reaching out to more people. But we can’t just cram everything and anything onto this little space called church bulletin. And anyway, the longer it looks, the lesser possibility there is of one good soul reading it through the end. So what does an average person look for in a church bulletin?
To which congregation does the church belong? Is it Protestant? Or Catholic? When has it started? A 50-word background will do.
Transients, tourists, new residents and other first timers may want to attend a service but of course they don’t have any idea if your church schedules are the same as their churches back home. Make it easy for them by posting mass or service schedules (include other services like novena, confessions, etc.).
Is it the centennial year for the founding of your church? Are you conducting a prayer service? Or a summer retreat maybe? The bulletin is the perfect place to inform not just among members but to strangers as well. An additional interested soul is worth a thousand angels after all.
Read and proofread
Topographical errors are inexcusable. Read and proofread before posting. Make sure there are no grammatical errors, spellings are correct, verb usage is perfect and sentence constructions are easy to the eyes. Avoid using passive sentences. Where phrases are most suitable, feel free to use them.
Substance and Form can only go so far but Design will take your bulletins to the next level. Those two may not even be noticed when there’s no design whatsoever. Attraction comes first; then they’ll be interested to read what’s on this beautiful thing. It helps to have a trademark design or a theme to hold everything together. Make one design consistent. No matter what week is it, what month or even what year the bulletin is posted; a reader will know it is your Church just by the design.
Do you ever read Church bulletins?
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