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Do-it-yourself Book Launch

Updated on July 30, 2013
BlossomSB profile image

Bronwen loves to enjoy literature and write poetry; some are in her book, 'Dithyrambles', available in her online bookstore.

A Hard Cover Book; Cover Professionally Designed
A Hard Cover Book; Cover Professionally Designed | Source
Soft Cover; Photo and Cover Design by BSB
Soft Cover; Photo and Cover Design by BSB | Source

What is Involved in Self-publishing?

A 'Do-it-Yourself' book probably began with self-publishing. You will have spent much time in writing your book, probably months, if not years. You then decided to self-publish, as many other authors do these days; it's quite a popular way of getting into print. You found there were several processes involved. You needed to -

  • Make sure you had a good, eye-catching title.
  • Set your book out carefully so it looks good.
  • Add a Table of Contents at the beginning and an Index and Bibliography at the end, if it was the type of book that required these.
  • Do the illustrations yourself or pay an artist to do them for you.
  • Add illustrations and maps in the appropriate places, especially if it is a children's story or non-fiction.
  • Give your manuscript to a friend to check for spelling and other mistakes, or you may have paid a professional editor to do this.
  • Check the final pagination.
  • Use a Word Counter Tool, so you know the total number of words in your book.
  • Apply for the Government Bar Code and pay for it.
  • Apply for the ISBN and pay for it.
  • Reduce the book to the size you wanted it to be, and probably change it to PDF.
  • Design an attractive cover, or pay to have it done, with specifications suitable for the size that you chose you book to be, remembering to allow for 'bleed.'
  • Remember to print the title and author on the spine as well.
  • Do a good write-up about the book and yourself for the blurb on the back.
  • Search through the many local printers and contact them for the best price for your book's printing; chosen the best one, arranged and paid for the printing.

Now the exciting box of dozens of copies of your book has arrived on your doorstep. Congratulations! A real book, and doesn't it look lovely? Really professional, but what should you do now?

First you need to send the required complimentary copies (in Australia anything published is to be sent to the State and Federal Libraries - see the Government website for addresses) before you receive a letter asking where they are.

Example of a Book Cover (Designed by Amanda Thompson)
Example of a Book Cover (Designed by Amanda Thompson) | Source
Soft Cover, Oil Painting and Design by BSB
Soft Cover, Oil Painting and Design by BSB | Source

Choose the Venue for Launching Your Book

A good way of advertising your book is to arrange a Book Launch. It will depend on the type of book as to where and how it is launched. Choose your audience according to what your book is about.

  • If it is a children's book, you may decide to find out if it is possible to hold the launch at your local kindergarten or school at a parents and friends' meeting.
  • If it is a novel, or actually, any kind of book, your friendly local bookseller may be happy for you to hold the launch there. Most likely it will bring him extra customers, too.
  • If it is about boats, the local Yacht Club might do, if it is academic, try the local university or college, if it has a religious theme, ask if it can be launched at your church or religious centre.

Choose a Suitable Person to Launch Your Book

This is important. You need to choose carefully the person that you will ask to launch your book. It needs to be someone who is known in the area where it is to be launched as prominent in the field and knowledgable of the particular genre of your book.

  • Give the person you have chosen a copy of the book.
  • Give the person you have chosen plenty of time to read your book before the launch.
  • Have a small gift ready to thank the person later.

Soft Cover; Photo by BSB, Design by Amanda Thompson (my daughter)
Soft Cover; Photo by BSB, Design by Amanda Thompson (my daughter) | Source

Other Details for a Book Launch

There are other details for the Book Launch that you may need to include.

  • Details: Make sure you know the details, such as the address of the venue, the date, time, the name of the person making the actual launch and the approximate length of time the launch will take.
  • Advertise: Disseminate this information in relevant places: friends, by invitation, email, on Facebook, Twitter, etc.
  • Refreshments: Decide what will be provided; when they will be served; who will be in charge. Make lists, so you are certain about how it will proceed.
  • Your speech: Decide how you want to introduce your book. It may be best to write it, so that you don't omit any points you wish to make. You may want to limit it to ten minutes or so, or you may want it to be like a lecture. Finish your speech by introducing the person who will launch the book.


Soft Cover Children's Book; Painting by BSB, but Cover Professionally Designed
Soft Cover Children's Book; Painting by BSB, but Cover Professionally Designed | Source

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    • Frank Atanacio profile image

      Frank Atanacio 3 years ago from Shelton

      Blossoms thank you for these practical and useful ideas..for book-self launching :)

    • cleaner3 profile image

      cleaner3 3 years ago from Pueblo, Colorado

      blossom .. great hub .. you are the bomb

    • kashmir56 profile image

      Thomas Silvia 3 years ago from Massachusetts

      Very interesting and useful information within this informative and well written article .

      Vote up and more !!!

    • heidithorne profile image

      Heidi Thorne 3 years ago from Chicago Area

      Totally agree that self-publishing is the way to go these days. Luckily we have so many wonderful tools to help us. Thanks for sharing your tips with us!

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Frank Atanacio: Thank you for your comment - and for your continual lovely comments, too.

      cleaner3: Hope I don't explode!

      kashmir56: I'm so glad you found my article useful and thank you for your vote.

      heidithorne: Yes, there is a lot out there to help us, but in the end we need to be organized and do a lot ourselves, as well. Thank you for your comments.

    • kidscrafts profile image

      kidscrafts 3 years ago from Ottawa, Canada

      Very interesting, Blossom!

      I had three books published in French a long time ago but with all the new possibilities on the web now, I think I will do it myself.. when I am ready!

      You seem to have quite a few published already yourself!

      Thanks for sharing, Blossom!

    • always exploring profile image

      Ruby Jean Fuller 3 years ago from Southern Illinois

      Very interesting with great ideas on launching a book. Thank you for sharing...

    • Vellur profile image

      Nithya Venkat 3 years ago from Dubai

      Useful tips for a great book launch. It is a great feeling when a book is published!!

    • ImKarn23 profile image

      Karen Silverman 3 years ago

      i haven't read a ton of hubs about self-publishing before, as it was never on my agenda..

      somehow though - here i am finishing up part 4 of a 4-part novel, so - i have been reading more about the topic of self-publishing..

      THIS is by far the best so far. So comprehensive (i think..lol), so easy to read, and so well laid out!

      Thank you for this, Blossom! It let me know that i was right - it ISN'T easy, but - you gave me a step by step to follow which has already made it easier!

      sharing, pinning, loving

      xx

      ps. don't authors usually 'launch' their own books?

    • manatita44 profile image

      manatita44 3 years ago from london

      Done with much love. Peace and Light.

    • Gypsy Rose Lee profile image

      Gypsy Rose Lee 3 years ago from Riga, Latvia

      Voted up and beautiful. This is wonderful. Congrats on your books. Passing this on.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      kiddscrafts: In French! Wow! Yes, This is Our Story is my tenth, although some were published by a New York publisher, so I haven't done them all by myself.

      always exploring: Thank you for your comments. I'm glad you enjoyed it.

      Vellur: Yes, it is! Have you done it, too?

      ImKarn23: You're right, it isn't easy, but it's not impossible either, it just needs a little tenacity and you're there. I guess you could launch your own book but if you choose to ask someone with 'clout,' especially in the field of the genre you have written in, or a well-known public figure, it really helps with publicity for sales. After all, you want to spread the word about your book.

      manatita44: It is with love and hoping I can help others. God bless you.

      Gypsy Rose Lee: Thank you for your lovely comments - and your congratulations. It really is so exciting to see your work in print, especially when you know that your book might help others or bring someone pleasure. Thank you for passing it on.

    • Eiddwen profile image

      Eiddwen 3 years ago from Wales

      What a wonderful and interesting hub Blossom and congratulations.

      Voting up and sharing.

      Eddy.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Eiddwen: Thank you, dear Eddy. It's so lovely to receive your comments - and thank you for your vote and sharing, too.

    • wetnosedogs profile image

      wetnosedogs 3 years ago from Alabama

      A lot of details I didn't know. Glad to read this.

      Congratulations.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      wetnosedogs: Yes, there are a lot of details. I'm glad you enjoyed it and thank you!

    • profile image

      picklesandrufus 3 years ago

      very interesting read. I self published my children's picture book and recently got picked up by a publishing company. There is a lot more to self publishing than one would think and you have done a goo job explaining it.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      picklesandrufus: Congratulations! That's wonderful - wish that would happen to me, too. I'm not really good at the selling part. Thank you for your comments.

    • Victoria Lynn profile image

      Victoria Lynn 3 years ago from Arkansas, USA

      Great info! Saving for later, hoping I will one day publish something and have a launch party!

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Victoria Lynn: I hope you do, too. Thank you for your comment and for the follow.

    • Thelma Alberts profile image

      Thelma Alberts 3 years ago from Germany

      Great and useful information. I pin this to my writing board. Thanks for sharing. I might one day publish a book.

    • DeBorrah K. Ogans profile image

      DeBorrah K Ogans 3 years ago

      BlossomSB, Congratulations on your book(s)! This is a nice informative hub! Thank you for the great tips for hosting a book Launch. My first Children/Teen/Family book, "THE ENCHANTING LEGENDS OF SHILOH MANSION: The Young King" is officially coming out in a few weeks and you have given me some great suggestions! Thank you for sharing, Peace & Blessings! Voted Up!

    • girishpuri profile image

      Girish puri 3 years ago from NCR , INDIA

      Very practical and useful, thanks for sharing

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Thelma Alberts: I'm so glad it's useful. I hope you do publish a book one day - but not in the too distant future.

      DeBorrahK. Organs: Thank you for your comments. That is great that your book will be out in a few weeks. I hope you have a great launch and that it is useful for its readers.

      girishpuri: Thank you, it's fun to share.

    • Writer Fox profile image

      Writer Fox 3 years ago from the wadi near the little river

      Very useful information! The Internet has opened many more avenues to market a self-published book and we will probably see more and more people going this route in the future.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Writer Fox: I'm glad you found it useful. Do be careful with avenues for self-publishing on the internet as some of them can be very expensive indeed. It is often better to use local businesses.

    • stars439 profile image

      stars439 3 years ago from Louisiana, The Magnolia and Pelican State.

      Wonderful Hub. God Bless You.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      stars439: Thank you so much for finding time to comment. God bless you and your family, too.

    • Anna Haven profile image

      Anna Haven 3 years ago from Scotland

      Useful and interesting hub. Laid out in a easily readable format and very helpful.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Anna Haven: I'm so glad that it has been helpful. If you are planning a book launch I wish you every success.

    • Jodah profile image

      John Hansen 3 years ago from Queensland Australia

      Thank you Blossom for this interesting and practical advice for self-publishing and launching a book. The cover of the book 'Balm Of Beerburrum" caught my eye as I have been through there many times, having lived a large part of my life close by at Maleny, Bellthorpe, and Woodford. It is a beautiful part of the world with the Glasshouse Mountains as a delightful backdrop. Voted up.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Jodah: Yes, it's a lovely area. One of my old school friends married a farmer there, so we stayed with them every time we visited Queensland. It's changed quite a bit since we began going there, but still beautiful. Thank you for your vote.

    • Jodah profile image

      John Hansen 3 years ago from Queensland Australia

      Oh forgot to mention 'Chips Quackery' great play on words, I remember Chips Rafferty well, excellent old Aussie actor best known for the 'Smiley' movies.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      Jodah: Yes! This is a children's story that's about a duckling we bought at the Victoria Market when our girls were small and Chips Rafferty was well-known. You're the first to have mentioned him. Thanks.

    • LadyFiddler profile image

      Joanna Chandler 3 years ago from On planet Earth

      Hi BSB very interesting hub, i love your book covers thanks for the tips i wrote a book but haven't gotten into marketing it as yet i will follow your book launcher ideas :)

      Thank U.

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 3 years ago from Victoria, Australia

      LadyFiddler: Thank you, I do hope you go ahead with it and I wish you every success. The first step is the hardest. It's like holding your nose and then jumping in not knowing what to expect and then finding you can swim after all. Hope your book goes really well.

    • Dennis AuBuchon profile image

      Dennis AuBuchon 2 years ago

      Thanks for writing this hub. It has great advice. voted up and shared on google+ and twitter

    • BlossomSB profile image
      Author

      Bronwen Scott-Branagan 2 years ago from Victoria, Australia

      Dennis AuBuchon: Thank you. I'm so glad that it is helpful. Thanks for sharing it, too. :)

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