Do-it-yourself Book Launch
What is Involved in Self-publishing?
A 'Do-it-Yourself' book probably began with self-publishing. You will have spent much time in writing your book, probably months, if not years. You then decided to self-publish, as many other authors do these days; it's quite a popular way of getting into print. You found there were several processes involved. You needed to -
- Make sure you had a good, eye-catching title.
- Set your book out carefully so it looks good.
- Add a Table of Contents at the beginning and an Index and Bibliography at the end, if it was the type of book that required these.
- Do the illustrations yourself or pay an artist to do them for you.
- Add illustrations and maps in the appropriate places, especially if it is a children's story or non-fiction.
- Give your manuscript to a friend to check for spelling and other mistakes, or you may have paid a professional editor to do this.
- Check the final pagination.
- Use a Word Counter Tool, so you know the total number of words in your book.
- Apply for the Government Bar Code and pay for it.
- Apply for the ISBN and pay for it.
- Reduce the book to the size you wanted it to be, and probably change it to PDF.
- Design an attractive cover, or pay to have it done, with specifications suitable for the size that you chose you book to be, remembering to allow for 'bleed.'
- Remember to print the title and author on the spine as well.
- Do a good write-up about the book and yourself for the blurb on the back.
- Search through the many local printers and contact them for the best price for your book's printing; chosen the best one, arranged and paid for the printing.
Now the exciting box of dozens of copies of your book has arrived on your doorstep. Congratulations! A real book, and doesn't it look lovely? Really professional, but what should you do now?
First you need to send the required complimentary copies (in Australia anything published is to be sent to the State and Federal Libraries - see the Government website for addresses) before you receive a letter asking where they are.
Choose the Venue for Launching Your Book
A good way of advertising your book is to arrange a Book Launch. It will depend on the type of book as to where and how it is launched. Choose your audience according to what your book is about.
- If it is a children's book, you may decide to find out if it is possible to hold the launch at your local kindergarten or school at a parents and friends' meeting.
- If it is a novel, or actually, any kind of book, your friendly local bookseller may be happy for you to hold the launch there. Most likely it will bring him extra customers, too.
- If it is about boats, the local Yacht Club might do, if it is academic, try the local university or college, if it has a religious theme, ask if it can be launched at your church or religious centre.
Choose a Suitable Person to Launch Your Book
This is important. You need to choose carefully the person that you will ask to launch your book. It needs to be someone who is known in the area where it is to be launched as prominent in the field and knowledgable of the particular genre of your book.
- Give the person you have chosen a copy of the book.
- Give the person you have chosen plenty of time to read your book before the launch.
- Have a small gift ready to thank the person later.
Other Details for a Book Launch
There are other details for the Book Launch that you may need to include.
- Details: Make sure you know the details, such as the address of the venue, the date, time, the name of the person making the actual launch and the approximate length of time the launch will take.
- Advertise: Disseminate this information in relevant places: friends, by invitation, email, on Facebook, Twitter, etc.
- Refreshments: Decide what will be provided; when they will be served; who will be in charge. Make lists, so you are certain about how it will proceed.
- Your speech: Decide how you want to introduce your book. It may be best to write it, so that you don't omit any points you wish to make. You may want to limit it to ten minutes or so, or you may want it to be like a lecture. Finish your speech by introducing the person who will launch the book.