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What the Auto Spirit Is Saying to You: An Artful Articulation of Automotive Slogans

Updated on January 7, 2018

By combining their slogans, the auto brands appear like a spirit having a body and many voices speaking as one.

There are more than 250 advertising slogans of different automotive brands in this piece of writing. Read between the lines, and let the taglines drive the point home!

They're everything you want and nothing you don’t.[1] But when it comes to driving matters,[2] it's the best or nothing.[3]

The best is in a class of its own.[4] It is a class unto itself.[5] The best passes by; it is a joy to behold. Beauty is not enough.[6] The best is a joy to drive and a joy to share.[7] Once driven, forever smitten.[8] It's not just a car,[9] it's a way of life![10]

Life's good. It works for me.[11] But you think I'm trying to make-believe. Be moved. Think different. Good thinking, good product;[12] new thinking, new possibilities.[13] Rethink possible. Make it possible. It is a better way forward. It is a better way to live.

Life is better lived together.[14] It's Pirelli and Volvo for life![15]

Source
Source

We are the other guys.[16] We are made for the best.[17] Tried and true,[18] we are 360° perfect[19] keeping you on the move.[20] The more we progress, the better you advance.[21] We discover, you explore.[22] Drivers know.[23] We are tires, and one of us is a spare tire 24/7 in your best interest. We go where the rubber meets the road.[24] And for your sake, we go together 100% complete.

Please take this quiz. You can't be wrong right here!

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The best never cease to empower the drive.[25] They come all the way to seduce you to go all the way. Seduction never ends.[26] Is it love?[27] It must be love.[28] But is drive = love?[29] Driving is believing![30] A test drive will move your mind.[31]

Live to ride. Ride to live.[32] It's time to ride.[33] Rise.[34] Get your SEAT and fasten your seat belt. Let's drive together[35] to wonderland. Make the right turn, and we'll be there.[36]

Source

Your new experience of motoring[37] is in the drive.[38] All about the drive[39]—power, beauty and soul[40]—is built for the road ahead.[41] Think. Feel. Drive.[42] Drive your ambition.[43] Don’t give up a thing.[44] Go forward and experience amazing![45] Grace…space…pace.[46]

Drive the drive of your life.[47] Life is a journey, enjoy the ride![48] Make every mile count[49] and journey on[50] with sheer driving pleasure.[51]

Take this quiz and see how different brands connect with you. I will give you a slogan, and you will choose which brand is best known with the slogan.

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Engineered beautifully,[52] it is perfectly engineered to move the human spirit.[53] Eye it. Try it.[54] It’s a love adventure.[55] Open your mind.[56] Follow your ears.[57] Get the feeling[58] and live the pleasure.[59] It is one of the greatest pleasures you can have.[60]

I love what you do for me[61] by the silent sports car.[62] Let's go farther[63] from here. Let’s go places.[64] Let’s go beyond.[65]

Zoom, zoom.[66] Above & beyond.[67] Go further.[68] Motion & emotion,[69] and confidence in motion[70] get you ahead.[71]

It's a new dawn

Oh, what a feeling![72] It's a whole new feeling[73] of greatness. Be different, feel good![74] It's never a dull moment[75] to drive@earth![76]

Drivers wanted.[77] Announce yourself.[78] Start something[79] and let’s go there.[80] Get your motor running and confidently grab life by the horns.[81] It’s like nothing else.[82] It’s like never before.[83]

Source

We are driving excitement.[84] Put the fun back into driving.[85] Drive SMART. Drive sober. Drive to arrive.

Drive within the speed limits and avoid reckless driving. Obey road signs and follow traffic rules. Drive with courtesy and care.[86] Ensure your safety and the safety of other road users. Drive to arrive alive.[87]

Don't drive distracted; leave the phone and live.

Passion for excellence[88] meets the strength of experience.[89] Let the good times roll.[90] The legend rolls on[91] and the lion goes from strength to strength.[92] Driving to the future,[93] listen to the future.[94] Add more life to your car.[95] It responds to your life[96] with more smiles per hour.[97]

Passion for excellence meets the strength of experience. Let the good times roll. The legend rolls on and the lion goes from strength to strength.

The above narrative is possible by combining slogans from all but one of the following brands.

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Source

The car in front[99] is a car to be proud of.[100] Who’s in?[101] And what a beautiful fast car![102] Treat it with respect.[103] Never follow[104] when you should take the lead and lead the way

You are dreaming you’ve got the power to surprise.[105] Don’t dream it, drive it![106] Drive your dreams[107] to innovation that excites.[108] You dream everyone dreams of an Audi.[109] Now you can’t stop dreaming! You see cars in your dreams. New doors opened.[110] Imagine yourself in a Mercury now.[111] Keep on dreaming! It’s different in a Saturn.[112] Keep dreaming and just imagine what Citroën can do for you.[113] Dream another dream. There are more dreams in every car.[114] Imagine the power of dreams![115]

You are driving the ultimate driving machine.[116] How alive are you?[117] There is a time to dream up.[118] This is the time to wake up and drive.[119] Drive safely[120] to arrive safely. Live life in your own lane[121] and enjoy the ultimate driving experience.[122]

Take a moment to reflect on life

The pride is back[123] on its knees. What a life! Anyway, it isn’t a pride to ride. It’s a joy to enjoy the ride. In felicity, ride on in majesty.

It’s your life; there’s only one.[124] It’s your life; there’s no substitute.[125] You live. You drive. Drive one[126] for living.

I live, I ride,[127] and there's a life I live only in a Jeep.[128]

I am Jeep.[129] Joy is BMW.[130] Grace is Jaguar. The car that cares[131] will be my wife![132]

I have joy, I leave you with happiness.

Wake up to a little happiness.[133] Take happiness for a spin. Have fun out there.[134] It’s all good.[135] It makes you feel like the man you are.[136] But remember that power is nothing without control.[137] Get power for your control.[138] It’s always by your side[139] and it’s always there for you.[140]

Your next car[141] is here somewhere! Shift expectations.[142] Shift the way you move.[143] Envision[144] the new class of world class[145] and discover new possibilities.[146] Technology you can enjoy[147] enjoys ingenuity for life!

Innovation for all is available to all. All-time innovation is driving Innoson. It is time to give Innoson a driving ovation.

Fresh thinking, better cars![148] There’s a better idea[149] that drives great ideas. And that’s the world’s biggest secret.[150]

Which of the following claims could be true. Your vote counts!

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The best built car in the world[151] is engineered like no other car in the world.[152] Built better and backed better,[153] the best backed cars in the world are built for the time of your life. Designed for living[154] and built for life,[155] better ideas driven by you.[156] They are designed for action[157] and engineered to last.[158]

There is a car for everyone.[159] Your kind of luxury begins with your kind of style. As unique as you are![160] Keep your style beyond rational.[161] Yours is the true definition of luxury.[162] Yours is what a luxury car should be.[163] There are icons of luxury,[164] and there is a car for the few who know the difference.[165]

You are driven to attraction,[166] and we are the attraction closer to the road.[167] We are excellence for everyone[168] to feel the difference.[169] We make it nice and easy[170] for you. You asked for it. You got it![171] Who could ask for anything more?[172]

Can't wait for more!

The best never rest.[173] They are obsessed with quality[174] and committed to be better.[175] They understand the genesis of car manufacturing and are making changes for the better.[176] The best of all is relentlessly pursuing[177] the future of car engineering; for the rest of the world can’t wait for the revelation of the future cars.

Inspiration comes standard.[178] One clever idea after another,[179] we breathe new life into driving.

We are professional grade[180] driving innovation[181] along the standard of the world.[182] Everything we do is driven by you.[183] And driven by passion for life,[184][185] we embrace the truth in engineering.[186] We are the future of the automotive.[187]

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We are the competition[188] and styles to envy.[189] We’ve got the quality you can afford,[190] and you have my word on it.[191] All promises delivered,[192] you can count on us.[193]

In a quality revolution,[194] quality is job one.[195] An American revolution[196] is the heartbeat of America.[197] But in the revelation of a revolution, a Bullet is fired up. It’s a Bristol Bullet in the Three Arms Zone. A likely revolution is like nothing you’ve seen before.[198]

Take control.[199] Unleash the beast.[200] Never sit still.[201] Shift[202] and move on.

What moves you? Weird, right?[203] Is it Rolls Royce or America’s Import?[204] Is it Bugatti or Ferrari? Tell me it's Scion.

Subaru is driven by what's inside.[205] Skoda is driven by something different.[206] Simply clever,[207] I like something different. It's a Skoda. Honest.[208]

Source

At Broad Street it's easy. Drive it your way.[209] It's confidence in motion.[210] When you get it, you get it![211]

Creativity in motion is beyond the conventional.[212] But be that as it may, it is first man, then machine.[213] The mark of leadership[214] is putting the people first[215] and creating a higher standard[216] of leadership with trust.[217]

Inspired by people,[218] find your own road.[219] Find new roads[220] and drive the change.[221] Travel well.[222] Get there.[223] We CARe for you, all the way!

Here's a question begging for an answer

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Let’s speak in other tongues

Das auto.[224] Wir leben autos.[225] Vorsprung durch technik.[226] Perfektion die bewegt.[227]

Wait a minute! Before you begin to pray in tongues to own a self-driving car, ask the man who owns one![228]

Serious-minded people progress through technology. Some people wait for some miracle. Just wait you drive it.[229] It’s a miracle but we’ve made it.[230] In the world, we are differently driven.[231] We achieved excellence through passion.[232] And even though we are excellence defined,[233] we keep moving perfection[234] and pursuing perfection.[235] When you’re ready to get serious,[236] that’s the way to go![237]

We live and breathe cars.They buy cars as much as they love cars, and some can pay any price for the car they love. The art of progress is keeping ahead through technology. For the love of the cars, let us advance[238] créative technologie,[239] building cars,[240] like always, like never before.[241]

Like no other, receive the spirit of performance.[242] Get intelligent performance,[243] unlike any other.[244] Inspired performance[245] is accelerating the future.[246] Break through[247] the art of performance,[248] innovative performance, and precision crafted performance.[249]

“Born to perform” vs. “Born to rule”

We know it is “Born to perform.”[250] But they say it is “Born to rule.” Rightly or wrongly, “Born to rule” is getting the penalty of leadership.[251] But there must be a leeway for “Born to perform.” “Born to perform” is making a way where there is no way. “Born to perform” is fully charged to drive the way forward.

Source

We are moving forward to the state of independence.[252] Make bold moves.[253] Dare greatly.[254] Only those who dare drive the world forward.[255]

There is a way around it, but no easy way out.

I know my way. Find your way. Drive your way.[256] I drive my way. And by the way, this is not your father’s Oldsmobile.[257] Isn’t it time for a real car?[258]

*********************************************************

There are more slogans in the write-up than listed below.

*********************************************************

1. Everything you want, nothing you don't.
   Nissan

2. Driving matters.
   Mazda

3. The best or nothing.
   Mercedes-Benz

4. A class Of its own.
   Range Rover

5. A class unto itself.
   BMW 7-Series

6. Beauty is not enough.
   Alfa Romeo

7. A joy to drive and a joy to share.
   Buick

8. Once driven, forever smitten.
   GMC

9. Not just a car.
   Volkswagen

10. Way of life!
    Maruti Suzuki

11. It works for me!
    Ssangyong

12. Good Thinking, Good Products.
    Toyota

13. New thinking, New Possibilities.
    Hyundai

14. Life is better lived together.
    Volvo

15. For life!
    Volvo

16. We’re the other guys.
    Goodrich Tires

17. Made for the best.
    Ronal-Light Alloy Wheels

18. Tried. And true.
    Uniroyal Tires

19. 360° perfect.
    Enkei

20. Keeping you on the move.
    Arnold Clark Car Dealer

21. The more we progress, the better you advance.
    Michelin tires

22. We discover, you explore.
    Goodyear

23. Drivers know.
    Dunlop tires

24. Where the rubber meets the road.
    Firestone tires

25. Empower the drive.
    Infiniti

26. Seduction never ends.
    Renault Clio

27. Is it love?
    BMW

28. It must be love.
    Honda

29. Drive = Love
    Chrysler

30. Driving is believing.
    Hyundai

31. Move your mind.
    Saab

32. Live to ride, ride to live.
    Harley-Davidson

33. It's time to ride.
    Harley-Davidson

34. Rise.
    Mahindra

35. Drive together.
    Mazda MX-5

36. We'll be there.
    Chevrolet

37. Your new experience of motoring.
    Toyota

38. It’s in the drive.
    Proton

39. All about the drive.
    Toyota

40. Power, Beauty and Soul.
    Aston Martin

41. Built for the road ahead.
    Ford

42. Think. Feel. Drive.
    Subaru

43. Drive your ambition.
    Mitsubishi

44. Don’t give up a thing.
    Cooper Tires

45. Experience amazing.
    Lexus

46. Grace…space…pace.
    Jaguar

47. The drive of your life.
    Peugeot

48. Life is a Journey, enjoy the ride!
    Nissan

49. Make every mile count.
    Kia

50. Journey on.
    Hertz Car Rentals

51. Sheer driving pleasure.
    BMW

52. Engineered beautifully.
    Chrysler

53. Engineered to move the human spirit.
    Mercedes-Benz

54. Eye it. Try it. Buy it.
    Chevrolet

55. It’s a MINI adventure.
    MINI

56. Open your mind.
    Smart

57. Follow your ears.
    Lamborghini

58. Get the feeling.
    Toyota

59. Live the pleasure.
    Peugeot

60. One of the greatest pleasures you can have.
    Volkswagen Golf

61. I love what you do for me.
    Toyota

62. The silent sports car.
    Bentley

63. Go farther.
    Isuzu

64. Let's go places.
    Toyota

65. Let's go beyond.
    Toyota

66. Zoom-Zoom.
    Mazda

67. Above & Beyond.
    Land Rover

68. Go further.
    Ford

69. Motion & Emotion.
    Peugeot

70. Confidence in motion.
    Subaru

71. Leads you ahead.
    Toyota

72. Oh, what a feeling!
    Toyota

73. It's a whole new feeling.
    Toyota

74. Be different, feel good!
    Citroën

75. Never a dull moment.
    Suzuki

76. Drive@earth.
    Mitsubishi

77. Drivers wanted.
    Volkswagen

78. Announce yourself.
    Lexus

79. Start something.
    Oldsmobile

80. Let's go there.
    Holden go

81. Grab life by the horns.
    Dodge

82. Like nothing else.
    Hummer

83. Like never before.
    Saturn

84. We are driving excitement.
    Pontiac

85. Put the fun back into driving.
    Vauxhall Corsa

86. Courtesy and care.
    The Automobile Association

87. Drive to arrive alive.
    Midwest Driving School

88. Passion for excellence.
    Bridgestone

89. The strength of experience.
    GMC Trucks

90. Let the good times roll.
    Kawasaki

91. The legend rolls on.
    Harley-Davidson

92. The lion goes from strength to strength.
    Peugeot

93. Driving to the future.
    Dunlop

94. Listen to the future.
    Kenwood

95. Add more life to your car.
    Havoline

96. Responds to your life!
    Kia Cee’d

97. More smiles per hour.
    TVS Motor Company

98. Different.
    Dodge

99. The car in front.
    Toyota

100. A car to be proud of.
     Toyota

101. Who's in?
     Mini Cooper Countryman

102. Beautiful fast car.
     Jaguar

103. Treat it with respect.
     Toyota Yaris

104. Never follow.
     Audi

105. The power to surprise.
     Kia

106. Don’t dream it, drive it!
     Jaguar

107. Drive your dreams.
     Toyota

108. Innovation that excites.
     Nissan

109. Everyone dreams of an Audi.
     Audi

110. New doors opened.
     Mercury

111. Imagine yourself in a Mercury now.
     Mercury

112. It's different in a Saturn.
     Saturn

113. Just imagine what Citroen can do for you.
     Citroen

114. More dreams in every car.
     Tata

115. The power of dreams.
     Honda

116. The ultimate driving machine.
     BMW

117. How alive are you?
     Jaguar

118. Dream up.
     Buick

119. Wake up and drive.
     Mitsubishi

120. Drive safely.
     Volvo

121. Live life in your own lane.
     Mercury

122. The ultimate driving experience.
     BMW

123. The pride is back.
     Plymouth

124. There's only one.
     Jeep

125. There is no substitute.
     Porsche

126. Drive one.
     Ford

127. I live, I ride.
     Jeep

128. Only in a Jeep.
     Jeep

129. I am Jeep.
     Jeep

130. Joy is BMW.
     BMW

131. The car that cares.
     Kia

132. Be My Wife
     Internet slang for BMW

133. Wake up to a little happiness.
     MINI

134. Have fun out there.
     Jeep

135. It's all good.
     Buick

136. It makes you feel like the man you are.
     Buick

137. Power is nothing without control.
     Pirelli

138. Power for your control.
     Alfa Romeo

139. Always by your side.
     Hyosung

140. Always there for you.
     Hyundai

141. Your next car.
     Chrysler

142. Shift expectations.
     Nissan

143. Shift the way you move.
     Nissan

144. Envision.
     Buick

145. The new class of world class.
     Buick

146. Discover new possibilities.
     Holden cars

147. Technology you can enjoy.
     Honda

148. Fresh thinking, better cars.
     Opel

149. Ford has a better idea.
     Ford

150. The world's biggest secret.
     Lamborghini

151. The best built cars in the world.
     Toyota

152. Engineered like no other car in the world.
     Mercedes-Benz

153. Built better. Backed better.
     Mitsubishi

154. Designed for living.
     Ford

155. Built for life in Canada.
     Ford

156. Better ideas driven by you.
     Ford

157. Designed for action.
     Pontiac

158. Engineered to last.
     Ford

159. A car for everyone.
     Autopia Motor

160. As unique as you are.
     Citroen C3

161. Beyond rational.
     BMW

162. True definition of luxury. Yours.
     Acura

163. What a luxury car should be.
     Lincoln

164. Icons of luxury.
     Maybach

165. For the few who know the difference.
     Lotus

166. Driven to attraction.
     Scion

167. Closer to the road.
     Lamborghini

168. Excellence for everyone.
     Chevrolet

169. Feel the difference.
     Ford

170. We make it nice and easy.
     Carcraft

171. You asked for it! You got it!
     Toyota

172. Who could ask for anything more?
     Toyota

173. The best never rest.
     Ford Trucks

174. Obsessed with quality.
     Skoda

175. Committed to be better.
     Proton

176. Changes for the better.
     Mitsubishi

177. The relentless pursuit of perfection.
     Lexus

178. Inspiration comes standard.
     Chrysler

179. One clever idea after another.
     Plymouth

180. We are professional grade.
     GMC

181. Driving innovation.
     Auto Alliance

182. Standard of the world.
     Cadillac

183. Everything we do is driven by you.
     Ford

184. Driven by passion.
     Fiat

185. Passion for life.
     Renault

186. Truth in engineering.
     Audi

187. The future of the automotive.
     Mercedes-Benz

188. We are the competition.
     Infiniti

189. Styles to envy.
     Kaizer

190. Quality you can afford.
     Foton

191. You have my word on it.
     Isuzu

192. Promises delivered.
     Arnold Clark Car Dealer

193. Count on us.
     Maruti Suzuki

194. Quality revolution.
     Toyota

195. Quality is job one.
     Ford

196. An American revolution.
     Chevrolet

197. The heartbeat of America.
     Chevrolet

198. Like nothing you've seen before.
     Pontiac

199. Take control.
     Michelin BFGoodrich

200. Unleash a Jaguar.
     Jaguar

201. Never sit still.
     Subaru Impreza

201. Shift.
     Nissan

203. What moves you? weird, right?
     Scion

204. America's import.
     Chrysler

205. Driven by what’s inside.
     Subaru

206. Driven by something different.
     Skoda

207. Simply clever.
     Skoda

208. It’s a Skoda. Honest.
     Skoda

209. Drive it your way.
     Subaru

210. Confidence in motion.
     Subaru

211. When you get it, you get it!
     Subaru

212. Beyond the conventional.
     Saab

213. First man, then machine.
     Honda

214. Mark of leadership.
     Cadillac

215. People first.
     Perodua

216. Creating a higher standard.
     Cadillac

217. Leadership with trust.
     Tata

218. Inspired by people.
     Tata

219. Find your own road.
     Saab

220. Find new roads.
     Chevrolet

221. Drive the change.
     Renault

222. Travel well.
     Lincoln

223. Get there.
     Goodyear Tires

224. Das auto.
     Volkswagen

225. Wir leben autos.
     Opel

226. Vorsprung durch technik.
     Audi

227. Perfektion die bewegt.
     Lorinser

228. Ask the man who owns one.
     Packard Motor Car

229. Just wait you drive it.
     Nissan

230. It’s a miracle but we’ve made it.
     Volkswagen Audi Quattro

231. Differently driven.
     Bentley

232. Excellence through passion.
     Maserati

233. Excellence defined.
     Maybach

234. Moving perfection.
     Lorinser

235. Pursuing perfection.
     Lexus

236. When you’re ready to get serious.
     Michelin BFGoodrich

237. Way to go.
     Kumho Tires

238. Advance.
     Acura

239. Créative technologie
     Citroen

240. Building cars.
     Perodua

241. Like always, like never before.
     Saturn

242. Spirit of performance.
     Koenigsegg

243. Intelligent performance.
     Porsche

244. Unlike any other.
     Mercedes-Benz

245. Inspired performance.
     Infiniti

246. Accelerating the future.
     Infiniti

247. Break through.
     Cadillac

248. The art of performance.
     Jaguar

249. Precision crafted performance.
     Acura

250. Born to perform.
     Jaguar

251. The penalty of leadership.
     Cadillac

252. State of independence.
     Saab

253. Bold moves.
     Ford

254. Dare greatly.
     Cadillac

255. Only those who dare drive the world forward.
     Cadillac

256. Drive your way.
     Hyundai

257. This is not your father’s Oldsmobile.
     Oldsmobile

258. Isn’t it time for a real car?
     Buick

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