Freelance Copywriting Tips: Passion isn't in fashion
Developing the perfect freelance writing profile and portfolio is an ongoing task. There are constant tweaks, adjustments and modifications to be made in order to send potential clients the right message. This short article is touching on a subject that many freelance writers don't always think about.
Writing Your Profile
Writing your profile is one of the most important things you can do as a freelance writer. Your profile is the first point of reference they will most likely see (unless referred by a friend or already a client), and as such you need to show potential clients you mean business.
Why 'passion' is a problem
Many writers become such because they have a passion for the written word. They get a buzz out of building beautiful structures with their words, and love every minute of it. And for the most part, this is fine... if you're writing for pleasure.
However, when a client reads your profile they want to know:
- You have the skills
- You have the experience
- You are a professional
And as lovely as passion is, it's actually not a trait sought out by businesses looking to have effective copy written for their website, blog, brochures or otherwise.
Separating business from pleasure
This doesn't mean you should relinquish all passion you have for writing. It simply means you should establish a definitive line between what you are writing for enjoyment and what you are writing to keep bread on the table.
Passionate writing is handy when:
- Writing poetry
- Writing fiction
- Writing hubs(!)
Don't lose the passion you have for writing - but at the same time, don't make the school-boy error of splashing it across the front of your professional profile.
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