Freelance Writing Trends
Each one of us is Internet-maniac 24/7. Every moment, it has something new to deliver to us, whether it is about the latest trends, social media, current affairs, marketing or freelance writing.
As a freelance writer, it is important to stay up-to-date with the current trends to improvise our writing style. It is a part of our job to know where to invest our time and what to capitalize on.
A few years ago, content having 400 to 700 words was considered a standard, but now clients want to hire those writers who can build long-form content. In other words, writers who can craft a long article of at least 1200 words up to 6000 words (sometimes crossing 10,000 words) are very well in demand.
The main reason for this trend is that it attracts higher web traffic to the clients’ site. It’s as easy to understand as it is said: the more you write, the better the chances to gather all important SEO (Search Engine Optimization) keywords.
To reduce this time-taking tasks, here are some major trends flourishing in these years:
Long Form Content
If I decide to write a 700-word article, then I may be able to include only a few keywords. However, writing a long article gives me a chance to include important keywords a multiple numbers of times.
Additionally, long articles will demand the reader to spend extra time on the site, which translates to higher page views, increased clicks and higher rank in search results.
Merely writing long-form content won’t do any good to your client, unless, it has enriching, high-quality content to engage the readers for a long time. What we mean by high-quality content is to provide unique angles to the content and make it exciting enough for the reader to read it in one go.
You must include all possible SEO keywords with the required citations. As a writer, it is mandatory to understand the working of Google Search Algorithm and the method it uses to rank the content. Clients will demand you to know competitive keywords.
Articles written in the form of an interview are more intriguing than the traditional ones. Additionally, articles including a description of witnesses and victims are also quite liked by the Internet readers. Reported pieces are created in a timely manner to gather the round-the-clock news and attract a huge amount of visitors.
The work submitted by journalists to magazines and newspapers is referred to as reported pieces. These writings talk only about facts and no opinion.
Master of All Trades
Since competition in writing is huge as the number of freelance writers is rising, many of the writers prefer to go for more than one writing styles to fulfill the varying demands of their clients. Similarly, clients also expect to hire those freelancers who are a one-stop-shop. They demand the person to be good in writing skills as well as content marketing strategy, SEO and social media.
They expect you to know relevant keywords, target audiences, analytics, search queries, methods to brand content and social media influencers.
Subject Matter Experts (SMEs)
Writing with the vision of an expert puts you in the position of authority. People are highly eager to know, what are the experts' opinion on certain topics. You can be an expert in anything such as technology, gardening, baking and so on.
If you are one of SMEs, you’ll certainly observe a huge rise in the search for CV and resume writers.
Most of the people need to update their resume on a regular basis to match the clients’ requirements. This has become essentially an important task since many people are leaving their 9 to 5 jobs behind.
Resume writing doesn’t at all sound like a big deal. Surely, one would be amused to hear if they come to know that you are a resume writer, but only you know how much efforts it takes to bring out one successful resume that can catch the clients’ attention.
Unlike earlier days, it is no more about choosing a specific template, now resume writers need to have a significant talent and must know at least following things:
- Expert knowledge of different industries from lower to a higher level
- ATS (Applicant Tracking System) capabilities
- Human Resources procedures as well as a recruitment technique
Besides this, there is also an association called NRWA (National Resume Writers’ Association) that provides certification and membership benefits to you. This is the best year to immerse yourself into this unique income stream.
Curriculum vitae is much more elaborate than a resume and thus, demands a writer to have a college degree, suitably at the master’s level. Curriculum writers must have work experience in technical writing, teaching, curriculum design, and educational writing. This is huge in demand as most of the students are opting for online mode of education.
The number of full-time freelancers is increasing and co-working spaces are becoming popular everywhere in big cities as well as small towns. It is an office-like space, where freelancers and entrepreneurs get to know each other. It is a corporate-like setting, where you are your own boss and have the chance to be a part of a bigger community.
Besides this, co-working spaces also have all the possible amenities, you can think of such as copy machines, beverages, desk, chair and most importantly, Wi-Fi.
If you get easily distracted and are not habitual of working in open space, then this is not for you. It is also useless to visit such places if you are just starting out as a freelancer.
Sponsored and Branded Content
Sponsored and Branded content helps the company and individuals upscale their business growth. Writers who can write such content have the chance to earn a good income.
Sponsored content is a type of advertising content, where a client reaches a freelance writer and ask them to advertise their company content on their website or blog. If you have a high ranking website or blog, then there are high chances that the client will approach you to promote their content.
Branded content is not a straight-forward advertisement writing. It is more about customer engagement. Unlike sponsored content, branded content involves posting company relevant information on social media such as Pinterest, Instagram, and others.
It is a method to increase company visibility and make people aware of their products and services.
You must have heard of this term multiple numbers of times. As well as, most of you must be using it and know its advantage.
In case you don’t, it is a popular style of online marketing, in which an independent blogger, writer or social media influencer decides to promote the company’s products on their respective channel. If any of the users purchase that product, then the promoter is rewarded with 10-20% commission of that sale.
While affiliate marketing, branded and sponsored content are a very lucrative income stream, it is recommended to do thorough research about the company’s reputation. If you don’t, might be possible that it may hurt your online reputation as well.
While many people won’t agree with this and many times a bit uncomfortable, wage transparency can prevent the freelancers from receiving lower than expected rates.
The freelance community is generally very supportive and ready to support others to have equal payments. It also helps you to know if the client is worthy enough to work for or not.
Get engaged with a bunch of freelance writers and you’ll know whom to work for and whom to put in the blacklist.
Wage transparency is strictly about revealing bad practices and empowering freelancers.
In many countries, strict laws have been put into practice to give the freelancers equal rights of payment. It ensures that they receive timely payment in full. If it doesn’t happen, then they also have the option to send an electronic complaint to the relevant government department.
Trends in freelancing change like hell every now and then, so keep learning, stay cautious and keep yourself updated with the latest trends.