ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How Does an Online Article Writer Create Credibility?

Updated on August 4, 2017
Craypoe profile image

Bob Craypoe (also known as R. L. Crepeau) is a musician, writer, webmaster, 3D artist, and creator of the Punksters comic strip series.

So What Makes You Such an Expert?

Image created by Bob Craypoe, also known as R.L. Crepeau
Image created by Bob Craypoe, also known as R.L. Crepeau

Writing websites usually have a profile page for their writers. On the profile page, the writer provides some biographical information about him or herself. The biographical information can vary significantly. Some writers will list their various professional credentials that they feel give them credibility in the areas they are writing about. For example, a professional and certified auto mechanic will provide that information about himself since he may be writing about do-it-yourself car repairs. It's like getting advice from a perceived expert on the subject. The same is true regarding writers who may list their various degrees.

Some writers are reluctant to offer up anything because they feel that the information they would be offering up would not be helpful. This may be because they don't possess a degree or other certified credentials in the subject area of which they may be writing about. So, in some cases, the reader may wonder as to what makes this particular writer an "expert" on the subject he or she is writing about.

Experience Matters

There is such a thing as experience though. To be more specific, there is such a thing as relevant experience. That may be some experience the writers have acquired throughout the years that will give them a certain amount of relevant knowledge regarding certain subjects of which they be writing about.

One example may be that a person has had a few supervisory or managerial jobs but does not posses a degree in business management. What qualifies that person to be a credible writer on the subject of business management is the experience that person has actually acquired in the real world. In other words, real world experience. This person may, in fact, be more knowledgeable on the subject of managing or supervising people than someone with a degree that has little or no experience.

So a people such as these should make it known that they have that real world experience. It should be part of what is listed in their bio. This will help establish some level of credibility with the readers. This is one of the things that I do. I try to list some of my accomplishments in the subject areas I write about as well as list some of my experience. I may even mention some of those things in my articles in order to give the reader some confidence in the advice I am offering in my articles.

If a reader takes you more seriously as a writer, they are more likely to heed whatever instruction or advice you are offering in your articles. Listing some of your experience or accomplishments in your articles will help regarding that.

Article Length Matters

In all honesty, when I first started writing articles, many of them were quite short in length. I was not that good at writing them, so I was proud of myself just for being able to write one, even if it was short. After all, how many people out there write articles at all? But then I got to the point where I was no longer comparing myself to the average person, I began comparing myself to other writers.

I noticed that most good articles were a little more lengthy than many of the articles of lesser quality. this was simply because of the fact that the lengthier articles were more detailed and had more detailed information to offer. Sure, you're not going to have all of the information everyone needs in a single article. But something should be gained from the article having been read. If not, then the article's usefulness and purpose is significantly limited. Besides, the more detailed an article is, the more credibility you will have regarding the subject.

Writing Ability Matters

One thing that may also undermine a writer's credibility is their writing ability. If an article is written poorly, it obviously reflects poorly upon the writer. If the writer has incoherent sentences with poor grammar usage and poor spelling, this undermines the writer's ability to make his or her point. They are likely to be taken less seriously as a result.

You could very well be extremely knowledgeable on a particular subject but come across as someone who isn't simply because you write poorly. Your poor or limited writing skills negatively affect your credibility. Now, I personally have the ability to separate those too things because I know that, as a writer, I don't always word things in a manner which would help to convey my point in the most effective way. I am not the perfect writer. So I can sympathize with someone who may know their subject well but may be lacking in eloquence as it would pertain to their writing. However, people who don't write articles themselves can be significantly less forgiving.

If you are a writer who may be lacking in some areas like grammar or spelling, you can always work to improve yourself. I do that all of the time. One thing that also helps is just to keep on writing. You will improve over time. I know I have. I look at some of my early articles and see how they were written and I notice how much I have improved as a writer since then. It's a matter of practice and research.

Research Helps

One of the first basic elements of research involved in article writing may consist of looking up some of the rules of grammar, spelling, capitalization and punctuation. Often, when I have doubts about something, I may reword things in a way which I know, for certain, to be correct. Then, with a little practice, you will have some of those rules committed to memory. Just keep on writing and you will definitely improve over time.

Other elements of research will involve looking up certain facts regarding the subject you are writing about. Perhaps you aren’t up to snuff regarding some of the basic facts. There are times when I am not sure about something and I will look it up real quick online and get the answer to my question. Most of the time that is just regarding a fact that I am aware of but not sure of the specifics. So I will look it up and get the specifics for the sake of accuracy.

If your articles are not accurate in the information you are trying to provide, that detracts from your credibility. When in doubt, look it up. Do that extra little bit of research.

Provide Examples from Your Own Life

Providing examples from your own life experience in order to illustrate your point helps greatly to establish credibility. I try to do that myself. Some people may feel uncomfortable doing so but think in terms of a job interview. What you do in a job interview is tell the people interviewing you why they should give you a job. So you tell them of your various good qualities as well as your various professional, academic or personal accomplishments. This isn't seen as bragging, it is simply just you making a case for yourself as to why they should hire you.

When you list your various accomplishments or experience in an article you write, you are simply making a case as to why the reader should take you seriously as a writer on the subject you are writing about.

I have to admit, though, that in the beginning, I had a problem listing my accomplishments regarding some of the things I was writing about. I thought maybe people would think I was being conceited by doing so. But then I realized that some people would be wondering as to what makes me "such an expert" on the subject. I had to make a case regarding my credibility as a writer on the subjects I had been writing about.

So you are not being conceited or full of yourself by trying to establish your own credibility as a writer. In fact, it is often necessary to do so in order to convince the reader that you know what you are writing about. Something to consider, don't you think? Maybe even something to write about.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)