ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Improve Your Article Writing And Transform Your Audience

Updated on August 4, 2011

The Power of The Written Word

Published articles in any form of media can be very powerful tools when they are used correctly. If they are well written, they have the ability to move or compel people to act or react in a certain manner. You don't have to be a professional writer to accomplish this, you only need to write about things that will cause your audience to feel something. This is exactly what most professional writers focus on when they begin to write, how it will make their audience feel and what will their reaction be to what they just read.

Someone who would be considered an amateur writer may be inclined to write about things that give them some sort of personal pleasure or something trying to please others. Although I am not a professional writer, I am guilty of doing that myself. Sure, it may be entertaining to some, but in reality it is usually a wasted opportunity to capture the attention of your readers and move them into action. Besides being yet another bit of useless information left to waste in the bowels of the Internet, it serves no purpose to you, your reader or the world in general.

So what we need to learn from the good professional writers of the world is that your articles need to have a purpose. Figure out what you are trying to accomplish with your article and write about it as honestly as you can. Don't just write to write, have a purpose and use your words to accomplish your goal. But remember that you are writing so your audience can view things from a different perspective than theirs. So you need to help them see things through a different set of eyes. If you've done your job correctly, the reader will want to go out and act differently or strive to be different because of how you made them feel. That is the true power of the written word.


Three Simple Steps To Improving Your Writing

Transformational writing can be defined as writing to create an impact in your audience. If you want to actually have an impact through your writing, you cannot just throw words together to make complete sentences. You must learn to be persuasive and compelling not merely informative as many have been taught.

There are 3 steps to learning transformational writing:

The first step and one of the most talked about aspects of writing for business is knowing who you are writing to. You absolutely must know who your audience is for that particular article. We are not just talking about knowing who they are but understanding their point of view and connecting with them through their perspective. Some good information to know about your target audience would be their age, race, gender, income level, buying habits and other interests.

Once you have this information, you can now use it to custom fit the message in your article so the reader knows you are speaking specifically to them. With this rule in mind, you certainly wouldn't want to use trendy words like "dope" or "fly" when writing to a target audience of senior citizens anymore than you would want to use words like "safe" or "sensible" to a group of teenagers.

The next step in transformational writing is choosing the right venue to publish your article in. As I said earlier, published articles in any form of media can be very powerful tools. But only if you know who you are writing to and can get the article in the hands of your target audience.

An excellent example of writing to a targeted audience and placing it in the correct media would be when a doctor writes an article and places it into a medical journal. You don't often see doctors placing articles about medical procedures or studies in online blogs, they want other doctors to read them. So they publish them in the one place they know doctors will read them, in medical journals.

The lesson we learn here is that although we are all exposed to these types of communications that we sometimes skim through or maybe even ignore completely, we are much more likely to read it if it is in a venue we frequent or are comfortable with. Like right here in HubPages. So use the best venue for your subject matter and make it speak to your audience.

Lastly, the final step in transforming your writing is choosing the right type of transformation. The three types of transformations are:

1. To Know

2. To feel

3. To do

When writing an article and giving the reader new information or at least old information you have arranged differently, you would be using the "know" transformation to help them learn how to do something they didn't know before.

The "feel" transformation is obviously taking your audience on an emotional journey. You want to evoke some kind of strong emotion in the reader so they will react to the article and act on their feelings. Marketers are very good at this type of transformational writing.

This brings us to the "Do" transformation which is a way for you to get your reader to take immediate action. If you want to compel them to take specific action right away you would use the "Do" transformation to do it.

As you use and develop these in your articles, you will find that it is more important to focus on using only one of them in each article. Most professional writers will focus on one type and make sure they do it so well that it affects the others without actually having to do more.

How To Choose The Right Type For Your Article

 To choose the right type of transformation for your article, you must decide what reaction you want to get.  So before you begin to write, you need to ask yourself:  Do you want to change people's lives with your message, and if so, how?  Do you want them to Know, to feel, or to do?  When you have your answer, pick your transformation type and go for it!  But when you do, you need to stay focused and really nail it. The others will just fall into place.

To have a real affect on your audience, it is critical that you learn how to write for transformation.  Remember to learn who your target audience is and learn to understand them.  Then use the right venue to reach them with your article that is locked in with your one transformational type. If you do things well, you will develop the great ability to create action and change with nothing more than your words.

Overcome Your Fear Of Writing Articles

For those of you who just can't get over the fear of writing articles, I have a book I think might help. It's only 10 pages and it only covers the basics of writing articles but I truly think it will help you overcome your fear by giving you a solid set of guidelines to use when you are developing your articles. It's called

"Easy Articles" but due to the restrictions here on Hub Pages I am unable to show the link. If you are interested in a very good basic guide to write articles, please send me a message and I will get a copy to you.

Normally, I sell this on my website for $7.95, but for all of my friends here at Hub Pages, I'll give it to you for free. My gift for being such an inspiration to me and for encouraging me early on.

Warning: I'm not trying anything funny but you have to use an auto responder to get your copy of the book. It's just the way my website is set up. That means you're going to have to enter your name and email address so I know where it needs to go. That's the only way I could automate it so everyone could get a copy. If you don't want to stay as one of my subscribers, simply opt out at the bottom of the email when you get your copy of the book emailed to you. No funny business here, just an honest person trying to do something nice.

Thank you



    0 of 8192 characters used
    Post Comment

    • dealrocker profile image


      8 years ago from California

      Some very useful tips mentioned here. Good job.

      Liked your other hubs too. Keep up the great effort. Joining your fanclub and would like to invite you to join mine. :)

    • Wendy Krick profile image

      Wendy Krick 

      8 years ago from Maryland

      Great information. Thank you.

    • tonymac04 profile image

      Tony McGregor 

      8 years ago from South Africa

      Great article on articles - thanks.

      Love and peace



    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)