How To Monetize Blog And Website: Tips, Tricks and Guides
This hub is specially dedicated to hubber, anglnwu who requested me to write a topic on this. This will be a very detailed hub and thus, I am going to throw in different capsules to make this hub as interesting as possible.
So what is monetization really means? According to Wikipedia, monetization is the process of converting or establishing something into legal tender. Wait! What?! So now I got your attention and yes, you came to the right hub if that is what you are asking. In easier words, monetization means the process of making a place (in this case, website or blog), to generate income for us. Oh yes, now you got the bells ringing in your head. What I can tell you is, I am going to tell you everything about how to improve and increase monetization here so what are we waiting for?
Is Adsense the only form of earning?
When it comes to monetization of blogs and websites, the first thought is always Google Adsense. Google Adsense has always been a part of us and it is in fact one of the best advertisement company in the world. Let me rephrase that for you if you allow me to: Google Adsense is not the only option where you can monetize your site. I know many of us are having big issue when it comes to getting their Adsense account approved. Worry no more as you should definitely have a look at the article I wrote, 'How To Get Your Adsense Account Approved '.
Nuffnang is one of the rapidly growing advertisement company in Asia which getting rather popular due to its easy application process. Until date, Nuffnang covers 6 countries which are Malaysia, Singapore, China, Philippines, Australia and Hong Kong. The good thing is due to its quick growth, Nuffnang will be expanding to other countries soon. Nuffnang has been a part of monetization for most blogger in Malaysia, Singapore and Philippines so to say. Earning with it is rather fun and interesting. Users are also given the opportunity to decide if they would want to hand over their earnings to charity (which is totally great)! I know I have been rather 'talkative' on Nuffnang and for more information, have a look at this hub I wrote, 'Nuffnang is Asia's Next Google Adsense Alternative '.
A little video on what Nuffnang is all about (part 1)
Knowing your ads to gain the best revenue
In order for you to earn money through ad revenue, you should focus on understanding which advertisement banner will generate you not only income but further boost your clicks. When it comes to understanding advertisement companies, it is best to read their terms and conditions. I know that is some serious hard work (and not to forget boring) but it is definitely good for you.
If you are thinking that it is just too much work for you, then don't worry! I have the summary all here just for you! Well you might be thinking this is your lucky day!
Banner / Text / Rich images ads
Globally available, payout is good and certified
Some countries are given tougher stricter approval for account
Low payout threshold, premium membership for higher revenue earning
Available for certain countries only, high quality ads focused more towards premium members
Globally available, able to provide high quality ads alike Google Adsesne
Visitors from Asian countries are not able to see the ads as Chitika focused highly on visitors from United States and Canada
Globally available, no requirement needed
Website need to be approved prior to placing ads, pop up ads that some visitors might dislike, low click revenue
Globally available, no requirement needed
At times, ads shown are low quality and not related, low click revenue
Easily integrated to website and blog, tag cloud increase click revenue, automatic selection of ads depending on tags given
Some visitor might consider too much ads, can't merge and use along with Kontera, lower revenue earning compared to full ad banner
Easy to integrate and Kontera uses its own tagging system to offer high quality in-text ads
Low click revenue and at times, visitors might consider too much ads shown
CTR means Click Through Rate. How this is counted? It is determined simply by the number of click you get are divided with the number of times the ads have been displayed. Of course, more click is better than the number of times the ads are shown.
Less is always more
If you think that the more ads you have on your blog or website increases the chances of clicking, you are definitely right...and at the same time wrong! Why is it so? Consider this, the more ads you have on your site, the lower the CTR will be like. A little definition is on your right for your reference.
I started out writing with the thought more advertisements are always better but I made huge mistake out of it. I learned the hard way that the more advertisements you have on your blog or website, the lower the value of clicks you can get. as unfair as it seems, just remember to place ads at specific locations (which I will go into that later on) and stick to maximum 4 ads per page whenever possible.
Before we proceed, some items on Amazon you are recommended to buy in order to boost earning
Size matters too!
Have you every thought that size of the advertisement plays a vital role in Adsense earning? actually, to much of your dismay, it does. Have you ever noticed being in Google Adsense login page and realised that there are many ads options you can use from leaderboard to square sizes? Have you also noticed the part where Adsense offers 'recommended sizes'?
Now I have those knocking on your head, allow me to tell you why. Not all advertisers are able or paying their ads to be shown on every single size available. Instead, they will actually choose the one that served them the best. Thank God for Google Adsense, they have even gave us (indirectly) heads up on which advertisement size to choose from.
Do you know what it takes to attract advertisers?
Boost your CTR by using the right keywords
How do you get advertisers to advertise on your site
Now, let's heads down to how to get advertisers to place advertisements on your blog and website. Luckily, this is partially done and taken care off by most advertisement companies. For example, Google Adsense and Nuffnang will decide which is the best advertisement to be placed on your site once you have place the code or given them a place to have their ads shown.
Now, if you are able to achieve high or have high traffic per month (I am taking like 10,000 or more traffic), then you could head towards BuySellAds as this is a site where you can:
- Advertise your advertisement slots
- Buy advertisement slots
- Sell advertisement slots
- Choose the advertisements that you want to place on your website
I would also recommend those who are interested to sell their ads space to start selling those smaller advertisement space which is 240 x 240 or 200 x 200 for a start.
Besides BuySellAds website, you can also head for Craiglist and publish your slot available for rent. Well, these might not earn you a lot of money for starters but it will certainly do when your website starts hitting the ranks and eventually, you will be paid more monthly without fail.
Always keep in mind these golden rules when it comes to attracting more visitors to your site:
- Always have plans to increase traffic
- Know what you can sell and what your website is capable off
- Think out of the box
Advertisers of all companies regardless of size, love traffic. Hands down and that is the cold hard fact. If you can increase traffic or have high traffic to your site, you are definitely on the upper hand on attracting potential advertisers. You should also have a strong grip on what you website is all about. Simply by knowing what you are basically 'selling' or 'promoting', you are able to create more content related matters. A website is not a place to mix and match!
Last but not least, always think out of the box. Ad placements and the type of ads play a vital role in getting your advertisers. Imagine where is the best site you should and could place your ads to increase those click. Stop being conventional at all times!
DIY ad placement test
Wondering how to do a DIY ad placement test to see which spot give you the best revenue? This is what you need:
- Lots of traffic or contra off with longer test period
- Always perform full day and not half day
- Run different ads location (I strongly suggest 7 days for a circle)
Determine the best locations for ads
This is what I call ads placement...a true definition of thinking out of the box. Well, if you are interested to do your own experiment, you could but it is highly advisable to do so only if you have 1,000 traffic per day for accurate results. You could still perform experiment(s) if you have less than that said traffic but bear in mind that you might need to test it for a longer period.
No worries as I am going to explain to you this. I used to believe that by placing 3 Google Adsense banners on one page, I will be able to earn clicks easily. That was wrong...big time! Placing ads on your website is one thing but having the right ads that attract the right people is what you should worry about.
One of the best tricks I got was changing the advertisement placement from banner type at the top of the page to a huge square and placed it on the left of the first paragraph. Well, this was certainly a hit as I saw a steady increase of clicks with it. Not bad for a start huh?
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