How To Write And Publish An Ebook
Front Cover Picture For EBooks
Getting Your EBook Published
What Is An EBook And Why Write One?
An eBook is a book that is written to be read on either the internet or on an eBook reader. The advantages of eBooks are that they are downloadable and therefore very portable, and that often they retail at much less than a traditional book.
They are becoming very popular and the proliferation of eBook readers on the market place suggests that going forward this trend is going to continue.
The advantages of writing an eBook over a physical book are plentiful. You do not have to find someone to publish it for you. There are many companies that can help you with that side of the business, and it is possible to get your work published for free online.
Also, you do not have to carry stock- once it is published, you can find websites that will carry it for you and once it is posted, as long as it is still relevant, you can continue to sell it until you take it down.
Due to the nature of how they are read, eBooks tend to be shorter than a physical book, and thus they are easier to write.
You can also easily promote your brand and services using links to your website or blog, or material throughout the eBook. You can also discuss other people’s products and have a few affiliate links dotted through the text. The key here is to make them relevant to what you are talking about and useful to the reader.
Another advantage to eBook writing is that of cost- you can write it, turn it into an eBook, and publish it, all for free, which is very different to trying to get a book published with a publisher, and then promoted.
Who Are You Aiming Your Ebook At?
Who are you writing for and what you are trying to achieve? Are you trying to educate, amuse, entertain, or instruct your reader? Do you want them to learn, or do you want to inspire them, or are you trying to help them to lose themselves in fiction? Are they male, female, poor, rich, stressed, ill, bored, sad, happy, or busy? Who are you writing for, and what is the purpose of your book?
Think about what your typical reader would want from an eBook and think about how you can improve the reader’s life. Most people subconsciously think “What’s in it for me?” when they are shopping, and so it is important to think about how your product can benefit them or fulfill some need that they may or may not know that they have. Tell them in the description how your product will enhance their life.
Often, it is good to give examples of how you or someone you are writing about, overcame obstacles, or transformed their life, or got better from an illness, or came back from bankruptcy etc. Examples often give others hope and inspire them to change their lives for the better.
If it is very much a “How To” eBook, try to break it up with illustrations or examples so that the read is more palatable. People are more likely to absorb the information if they are relaxed, and simple text can be very difficult on the brain, especially if it is highly technical. Again, think of your typical reader, and try to match your writing to their needs.
Writing my first eBook
My first eBook is entitled 'How To Heal Chakra Imbalances', and I decided to write this because of some research that I had done to help myself. I thought about my target market, and aimed it at people like myself who were on a journey of self-discovery and healing. Therefore, the book is informative and intended to be educational.
I went online and found some wonderful drawings of the different chakras, so I had some artwork for the different chapters. I gave a donation for this to contribute to the artist for his efforts. Illustrations tend to make the eBook easier to read and a more pleasant experience.
I then split the book into 7 chapters, one for each chakra, and went about the writing of the book in a word document. I had two good friends check it for spelling and content mistakes (and to let me know if it was interesting or useful etc) and then I turned it into a PDF. I found a free converter at cutepdf.com which I downloaded and it is extremely easy to use.
Once it was in a PDF format, I read somewhere that a 3D picture of the book can help you to sell more so I went to look for one that I could use. I have to say here that I am not very good at all things technical, so I hope that I am demonstrating that publishing an eBook can be done by almost anyone.
I found a company that made it look very easy, so I parted with my £47.18, (about $70.00) and started to play with the product. I was very pleased with the result, which you can see at the top of this article, and this was the only money that I have spent on my eBook so far. The company is called Boxshot, and their product is downloadable and I found it really easy to follow the instructions.
Once I had the finished product, I searched for somewhere to host it for me. There are many options, but after quite a lot of research, I choose ejunkie.com because they do not have a limit on the bandwidth that you use, and when you start it is $5.00 per month which goes up in stages once you sell more than 10 items. You can sell eBooks, MP3 tracks and albums, software, icons, fonts, artwork, phone cards, event tickets, CDs, posters, books, t-shirts and almost everything else you want to sell.
They handle all the transaction details for you and provide you with Buy Now buttons or Shopping Carts. They are very flexible, and when I had an issue that I could not fathom, their help desk answered my query very promptly and in a way that I could understand. They also have facilities to promote your products once you have joined!
Once I had uploaded my eBook, I sent a message out to my Facebook community and did the same on Twitter. I will also try Kindle, Tradebit, EbookMall, Smashwords, Clickbank, and try to post it on all the other websites that I am listed on and that are relevant to my field.
Although my first eBook took me a while to finish, I now have a system in place to be able to duplicate what I have done, and the next one should appear more quickly.
Anyone can write an eBook and I hope to have shown how easy and reasonable it is to get it published and hosted. Remember to make your eBook interesting and relevant, and just get going! I wish you well in your endeavours!
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