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How To Write: Gaining Marketing Strategies as a Self Publishing Author

Updated on December 20, 2015
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Mr. Matthew Q. Dawson is a native Texan. He spent his childhood and young adulthood residing in Austin, Texas.

A good Marketing Plan is designed to help you understand and identify:

Who your Ideal Customer is

Who your Competition is

How to Reach/Communicate with your Ideal Customer

How to Position your product and its Messaging to most effectively communicate with your

Ideal Customer and convince them to buy your product

How to Establish Success Metrics to measure the effectiveness of your plan

Writing your manuscript, believe it or not, is the easy part of becoming an Author. However obtaining marketing strategies as a self-publishing author is one of the most difficult tasks to accomplish as a self-publishing author.

Throughout this article, I will walk you through some techniques you as an author can utilize to enhance your book sales considerably.

In every business, the owner must have a marketing plan. As a self-publishing author, you are a business owner. You own your own brand. So based upon your brand (Your Genre) you must format a marketing strategy plan.

When building your marketing plan, you must first look at who your targeted population will be. This is a very important decision you must make. You as a self-publishing author must have a firm grasp on your readers, get to know them and what their reading needs are.

Marketing strategies Self Publishing Authors Video

Who Does The Author Need to Reach?

A good Marketing Plan is designed to help you understand and identify:

Who your Ideal Customer is

Who your Competition is

So now let’s answer this very important question Who Do You Need to Reach?

When Gaining Marketing Strategies as a Self-Publishing Author-it is important to answer this question in order to have a foundation to base your strategy on.

Understanding that your book is not a must-read book will help the author keep focused on knowing that the author must narrow the focus of who they are trying to reach.

One approach that might help the self-publishing author is to narrow the scope by building a list of people who might read your book into distinct groups based on what are the common similarities of those people who might read your book based on similar characteristics, behaviors and needs.

To do this look at the geographical area you wish to target then once the author figures out the area the author should build their plan by answering these questions:

What is the age, sex, race or ethnicity of the readers that might enjoy your book the most?

What is the Education level that the reader will gain the most out of the content of your book?

What best Occupation or employment might best fit the content of your manuscript?

Then think about would your book best be enjoyed by married or single individuals?

Is there a specific religion or religious affiliations that might fit your books content?

Is there any specific Nationality that might fit your manuscript better than any other nationality?


Submit a Comment

  • BlossomSB profile image

    Bronwen Scott-Branagan 

    3 years ago from Victoria, Australia

    Thank you for an interesting and helpful hub. It's such fun writing books but the business side can be quite daunting. I have both self-published and done it through a traditional publisher and now prefer to self-publish, but as you write, that is only the first part of the exercise and there is so much more that we must do if our books are to be a success.

  • KoffeeKlatch Gals profile image

    Susan Hazelton 

    3 years ago from Sunny Florida

    In have so much to learn about marketing. Thank you for this excellent article. I have bookmarked it so I can keep going back to it for tips.

  • profile image


    3 years ago

    Thanks for writing this Hub. As a self e-publishing author myself, this IS indeed a difficult process.


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