ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How can businesses increase their engagement on Instagram?

Updated on January 15, 2017

A step further from my previous post on Instagram Marketing, this post will help business minds like you to explore how you can maximise outreach through your Instagram page.

By having your brand’s Instagram page, I’m sure you are already convinced about the power of images, that it can be so amplifying in attracting your brand’s followers. In fact, our brains are engineered to prefer images since 90% of information disseminated in our brain is in visual forms. There is this innate ability about visuals that can proclaim subtly about a brand, which makes it so much more acceptable to the masses as compared to the aggressive selling strategy used-car salesman is all too well-known for.

Building on this non hard selling approach that is enticing about the Instagram’s social culture, we will look at what makes an Instagram post so engaging. First of all, ingeniously taken professional photos, coupled with bright scheme colours, permit that extra alluring factor that increases likes by 24%

Furthermore, followers would be more captivated and could relate better to your brand if there is an experience shared in the posts, creating a more genuine and authentic approach. Instagram influencers can achieve this outstandingly, as we will see from the case of Zafferano.

It is a Singapore-based restaurant who wanted to generate a more online presence of its brand. The restaurant invited influencers to create a first-hand experience from the Italian meal and amazing city view before posting on their social media accounts. By involving 11 influencers in the span of 10 days with 33 posts, this campaign had converted to more than 65,000 outreach and garnering more than 8,500 likes and 280 comments on Instagram. What a worthwhile investment created from this authentic experience and credible story shared!

As we have clearly seen how the power of user-generated content could convincingly influence their followers’ buying decisions, we will also discover what little tricks of composing a strategic Instagram post could do. A succinct and to-the-point caption provides a more impactful attention-grabbing effect than a long-winded description which loses its grip on readers quickly, given the tendency of us millennials just scrolling on our newsfeed. Engagement with readers, and conversion to dedicated fans would also surge when the Instagram influencers diligently respond to their comments and build a constant rapport with their followers.

Last but not least..the power of #Hashtag

Hashtags help to increase viewers outreach to an even wider community of Instagram users with a higher likelihood for discoverability. They also raise the shelf-life of Instagram posts, provided that these hashtags are specific enough to funnel the community of interested viewers and would keep the posts at the top for a longer time. While including hashtags are highly encouraged, it has also been noted that more than 5 hashtags in each post is seen to cause a decline in engagement as it becomes rather messy and diffuses the focus of viewers.

KitKat has utilised this strategy well to their advantage by creating hashtags exclusively for what they want to be known to the public #HaveaBreak, #HaveaKitKat. Hence, your brand too could adopt this keywords and phrases that would best describe your company! On a last note, 78% of consumers made purchases because they were persuaded by a brand’s social media, hence inevitably, when more Instagram users are sharing and complementing your brand, your business definitely stand a higher chance of securing more consumers.


Kissmetrics: A Blog about Analytics, Marketing and Testing. “How to Use Your Instagram to Promote Your Brand and Drive Sales.”

Julius Works: 6 Examples of Brands that Boosted Engagement with Influencer Marketing, November 2016

Author: Octavilia Budianto


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)