ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Become a Freelance Real Estate Writer

Updated on May 27, 2019
FelishiyaPS profile image

Prachi has been working as a freelance writer since 2012. When not writing, she helps people with web designing and development.

Source

Real Estate is an ever growing industry. Real Estate is not just about selling and buying housing properties or residential land, rather it is a much wider field that includes single to multi-family houses, townhouses, condominiums, commercial and industrial building, land and luxurious properties. Besides buying and selling, it is also about lending, leasing, architecture, and design. Since the field has diverse things to work upon, you, as a freelance real estate writer, has the immense possibility of growth in the real estate sector. You need to research and bring creativity to your writing to lure the customers to buy the property.

Where can you find work as a Freelance Real Estate Writer?

Real Estate writers can find the work at every place both offline and online. Here are few of these:

  1. Ebook publishing
  2. Blogging
  3. Magazine, both trade and consumer
  4. Newsprint column
  5. Television Ads
  6. Article writing through Publications and Freelancing Sites
  7. LinkedIn (some people are biased about this site, but if you do serious research and build a creative and an attractive portfolio on LinkedIn, then you have lots of opportunities to get your dream job)

What type of work you need to do?

As I already mentioned, the field is very wide and cover different aspects of housing and commercial properties. Considering the most important ones, here are common topics and categories that you may require to work upon:

  1. Tax-related articles
  2. Room decoration
  3. Eviction notices
  4. Housing trends
  5. Homes with an interesting history
  6. Legal documents
  7. Architectural trends
  8. Contracts
  9. How to switch from renting to owning the home
  10. Lease/Renewal terms
  11. Guide to homeownership
  12. Newsletters
  13. Emails
  14. Other forms of Communication
  15. Green homes
  16. Market trends
  17. Blog posts
  18. Social Media Posts
  19. Press releases
  20. Creative and Persuasive Web copy

What affects Real Estate trends?

Real Estate is a rapidly changing industry, what trends today, may fall drastically tomorrow. Forecasting the fertile topics depend on the following factors:

  1. Market Analysis
  2. Economical condition
  3. Tax incentives
  4. New and revised laws
  5. Ease of lending

and many others

What Skills are required to become a Freelance Real Estate Writer?

Real estate is rather a competitive field. Being a well-versed writer is not enough to break into this field. You need to have the following qualities as well:

  1. Stay informed with latest topics relevant to a specific location
  2. Follow interest rates
  3. Be aware of new and revised laws
  4. Know the local market
  5. Build connections with professionals such as escrow officers, lenders, agents, brokers, and attorneys
  6. Understand your audience
  7. Study real estate, architecture, design, home, garden and women’s magazines
  8. Write a blog to showcase your skills in real estate
  9. Use expert quotes and catchy headlines to establish your credibility
  10. Use marketing strategies to promote your work on all platforms, social media, search engine, newspapers and magazines
  11. Have excellent research skills to find the best ways to profit your clients’ business growth

Real Estate Social Network Sites

These are few sites that are specially built for real estate agents and can work wonders for your writing job as well. You can build connections and get information about the latest trends in the real estate sectors:

  1. ActiveRain
  2. PropertySpark
  3. RESAAS
  4. LikeRE

How to get started with Real Estate Writing?

Now, you know what skills will make you the right choice for the clients as a freelance real estate writer. You know knowledge is not enough, you must know how to apply it. So, the question is, how to build your resume or CV as a beginner? Sounds tiring, but it’s not that tough, at last somewhere every expert was a beginner. Here are a few tips to help you get started in this career:

  1. Contact local publications: Find out if your regional newspaper has a real estate writer. Write a query to publish your article in a column or as a featured one. Make sure to include links to your original work, it can be your blog or online website where you posted as a guest editor. Local magazines are always on a hunt to find someone who can help them with lucrative articles to survive on the customers’ tables for a longer time.
  2. Contact City or State Magazine: You can pitch your story to these magazines related to historical homes or local tour depicting the architecture of a house or its peculiar history. Don’t make it a travel guide, create it using a concept of real estate. Instead of elaborating on its beauty, write more about its features and benefits in a lucrative manner.
  3. Start On Freelancing Sites: Many real estate agents post online writing jobs to look for someone who can write for their blog or newspaper ads. Upwork and Freelancer are the best sites to find such jobs.
  4. Contact real estate agents: Finding the real estate agents is not that tough. You can easily find someone reliable through real estate websites such as truly, realtor or through newspaper publications.

Best Real Estate Magazines and Publications that you Need to look at

Magazines and Publications don’t only provide with your content related to your niche. It also gives you the idea to create persuasive web copies, newsletters, and blog posts. Also, you can gain insights into how to craft a legal document. Here are few of the best magazines and publications that you must read to become a better freelance real estate writer:

  • Placester
  • Inman News
  • Adirondack Life
  • Coastal Living
  • BiggerPockets
  • Phoenix Home and Garden
  • TheMortgageReports
  • Mountain Living
  • Realtor Magazine
  • Mother Earth Living
  • Portland Spaces
  • Realty Times
  • Dwell
  • Better Homes and Gardens
  • Chesapeake Home + Living
  • Southern Living

Working as a real estate writer has huge potential. Many of your colleagues and friends may not agree with it because it is not that famous niche like fiction, journalism, novel or children stories. If you work as a copywriter, then the real estate can be a great addition to your skills helping you increase your overall income. Just like any other field writers, real estate writers are also paid well. Since, real estate trends change drastically, be open to the latest trends and marketing strategies as well as research well.

© 2019 Prachi Sharma

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)