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How to Become a Good Copywriter

Updated on October 20, 2013
A copy I wrote for a college advertisement
A copy I wrote for a college advertisement | Source


Productions and sales and consumptions are the conditions of human existence. Advertising is an integral part of selling. And to reach the target customers, manufacturers try to penetrate the market through different kinds of promotions such as text and pictures, and audio and video messages.

Advertisers use three different medium to sell a product: print, audio and audio-video, also called multimedia in the modern times. Copy is the integral part of selling campaigns. Without copy, there can be no advertisements. Copywriters write copy for print, audio and aural-visual formats.

What is Copy?

Human beings have used sound (words/text) and pictures (paintings/sculpturing/carvings) to communicate since the time immemorial. In the advertising world, same methods are used to sell a product. The posters and billboards are the oldest form of commercial activities. With the advent of radio, words accompanied by music were recorded and aired to sell a product. When the motion pictures came into existence, text and visuals were combined to create a product advertisement. In the beginning, words were used as captions, because movies were silent, so sound could not be heard. However, when talkies became a reality, instead of captions, words were spoken and product picture was displayed to create advertisement. These days text in multimedia advertisement is not always spoken, sometimes it is used as caption or voice sustaining the same text. Video and audio both are important aspects of an advertorial. Illustrations can be suggestive or prescriptive.

The total text (spoken, caption or instructions) of an advertisement is known as a copy. Copy is the text written for product selling line.

A copy for a family planning methods.  The text reads: Am I a man's wife or a hen?
A copy for a family planning methods. The text reads: Am I a man's wife or a hen? | Source

What is Copywriting?

Writing a copy is the most important aspect of product selling. Copy is written for print, audio, or aural-visual advertisements. Someone who writes selling lines for advertisement is called copywriter and his/her work is known as copywriting.

When a writer writes a copy, he/she thinks in terms of pictures, in fact a copywriter writes pictures and paints words to sell a product.

Let us see an example here:

If someone wants to sell a soft drink. What does he/she do to sell it? He/she closely scrutinizes the product – this is the initial sales pitch. He observes the product from different angles, he positions the product in various setting. In fact, he begins the process of writing pictures. The copywriter thinks about the target costumers and highlights the strong selling point, or the Unique Selling Proposition (USP) of the product. This is the basic substrate of copywriting.

The Unique Selling Proposition (USP) is the basic information that makes the product distinct from other similar products. The strongest selling point maybe the price, feature or design.

Qualities of a Good Copy

A copywriter must craft lines by extensively using literary devices. He has to portray his words graphically. A good copy makes widespread use of:

Alliteration

Punning

Unorthodox coinage

Assertions

Circumlocution

Endorsement

Rhyme

Slapstick humor

Pithy message

Adjectives

Conjunctions

Repetitions

Synonyms

Antonyms

Unconventional usage

Copywriter's Job

Someone who writers for advertisement is a copywriter. A copywriter tries to arouse a basic human interest to own (buy) the product. He/she uses words with pictures and other sounds and creates an artistic mix.

A copywriter paints words by using the palette of lexicon. He evokes mood and reflects the human impulse. He reinforces verbal cue with the visual cue. He juggles with words, using perfect adjectives, plays on meaning, punning on words, sometimes even risqué lines. He creates a dramatization of ideas. He gives fresh insights, sometimes daring symbols. And this all has to be done in couple of short sentences. Copywriter is able to play with words creating powerful message.

The market is glutted with similar products. So copywriter can hardly peg on Unique Selling Proposition to hang his copy. But he has an eye, and makes everyone see what he has seen in that product. He knows his market and the product positioning.


A product ad for a telecommunication company in Nepal. The copy was written by my friend. The text reads: Everyone is happy with Ncell.
A product ad for a telecommunication company in Nepal. The copy was written by my friend. The text reads: Everyone is happy with Ncell. | Source

How to Develop Copy?

A copy is the skeleton of a product ad, whereas storyline is the body. When the copy is conceptualized, it becomes advertisement. When the copywriter comes with some lines, he builds up an atmosphere and sets the words into a setting. This setting is the storyline.

Storyline is the detailed descriptions of an advertisement incorporating copy.

To know how exactly a copy develops, we have to understand some marketing principles.

Before the product is launched, manufacturer studies the market. He looks for purchasing power of his potential buyers and the need of buying, and surveys the competitive products. The manufacturer formulates product only after submarket segmentation. He then manufactures the product and does the sample testing.

Let us illustrate the process this way:

Market Specification – Design Specifications – Prototype Manufacture – Advertisement Campaign – Product Testing – Feedback

Advertisement campaign is very important for the success of the product, and here comes the role of a copywriter. After studying the product and the market, a copywriter formulates a plan to sell the product. He looks for Unique Selling Proposition, he crafts a punch line.

How to Develop Copy into Advertisement

Product: Soft drink called Juicy

Copy: Rejuvenate yourself with juicy

Story line

Exterior.Mid-day, glaring sun lonely and deserted road. A young man on supine position on the road, eyes closed, looking frail, breathing low. Plucking of an instrument, probably a guitar. A car is seen, it stops beside the man. A young woman dressed elegantly walks out, perturbed to see the man lying flat, puts her ear on his chest, a glow comes on her face. She runs to the car and comes out with a can in her hand. She presses the cheeks of the man with her fingers to open his mouth and pours the drink. She smiles and pours more drink on his mouth. Man opens his eyes, she rubs his forehead with her palm and pours the drink. Then the man catches the can, stretches himself and stands. Fast music builds. The man jumps up and says – I'm alive. The woman chuckles and takes his hand. Tempo of music rises. Turn by they slip from the bottle. Close Up of bottle is taken.

VOICE OVER: REJUVENATE YOURSELF WITH JUICY

THE COOLEST DRINK

Storyboard

The story board of this product suggests:

Characters and setting

Number of shots (still/video)

Duration of shots (if it is audio/video presentation)

The visual cue

Sound that includes narration, music, sound effects also called (SFX)

Types of Copy

A full scale advertisement campaign means, advertisements are published in different media. There will be billboards, posters, newspaper/magazines advertorials, radio jingles, TV/film commercials and multimedia messages for online media. While writing copy, a copywriter must think about the media platform where his copy will appear. He writes copy for

Print media: Posters/billboards, newspapers/magazines

Audio media: Radio jingles

Video: TV/Film commercials

Online media: Multimedia messages

Structuring a TV commercial is different from structuring a print or audio advertisement. A good copywriter is able to arouse all five senses.

How to Become a Good Copywriter?

Language is the most important skill of a copywriter. His vocabulary must be rich, he must have knack to pun words, and paint pictures with words. Playing with words is important attribute of a good copywriter, and all the while he has to be terse, while cutting verbiage.

A copywriter must have abilities to:

Craft interesting paunch lines

Catchy messages

Conceptualize ideas

Visualize ideas

Create funny/humorous/interesting lines

After copy is created, a good copywriter knows how to develop the storyline by visualizing words into images and graphics. He then builds a storyboard.

Copy is mainly words. Words suggesting pictures and graphics actually is a storyline. A good copywriter thinks in terms of incidental details, color schemes and framing. He then translates his idea as a storyline. This process is called visualization.

Storyline is mainly verbal suggesting pictorial presentation of text. But for aural/visual or multimedia presentation of a product, a good copywriter knows how to develop storyline into story board.

When the copywriter integrates appropriate sound with time division and visualizes the idea into a picture, then the storyboard is developed.

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    • Vinaya Ghimire profile image
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      Vinaya Ghimire 4 years ago from Nepal

      Hi ginerka, thanks for stopping by. I appreciate your comment.

      Cheers

    • gingerka profile image

      gingerka 4 years ago from Colorado

      Thank you for a lot of good information.

    • profile image

      vamshi19889 5 years ago

      I learnt a lot . On right time i got this article

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      @Rhett Wilder, thanks for appreciating my work. I hope to read you as well.

      @Janine Huldie, I'm glad that you found this worthy of pin.

      @vocalcoach, we all are learners, you learn form me,I learn from you.

      @Mike Robbers, thanks for sincerely following my hubs

      @Mary, copywriting is more challenging than other genres of literature because we have to think in terms of words and pictures at the same time.

      @Ddraigcoch, thanks for appreciating my work. Thanks for your wonderful comment.

      @wheelinallover, a copywriter's job is to give the intended message in few words. Thanks for your in depth comment.

    • wheelinallover profile image

      Dennis Thorgesen 5 years ago from Central United States

      This was a very well written article on Copywriting. We see many internet marketers falling down on this job. The main point they miss is putting the fewest amount of words together to make their point.

      When putting a brand together in almost every case less is more. Marketing is no different. The saying "a picture is worth a thousand words really comes into play."

      Shooting the works for this great article.

    • Ddraigcoch profile image

      Emma 5 years ago from UK

      A fabulously written hub, with great description of Copywriting.

      You have a clear and concise way of explaining things that make your advice easy to follow.

    • mary615 profile image

      Mary Hyatt 5 years ago from Florida

      Very informative Hub. I guess I never realized exactly what a copywriter does: now I do.

      I voted UP, etc. will share.

    • Mike Robbers profile image

      Mike Robbers 5 years ago from London

      Excellent & professional information on a skipped subject that really is the foundation for all that do writing! Shared & voted up :)

    • vocalcoach profile image

      Audrey Hunt 5 years ago from Nashville Tn.

      Thanks Vinaya for another very useful and informative hub. I, too, have very little knowledge when it comes to copywriting. I must thank you for all that you teach me. I love reading your hubs! Voted up and sharing.

    • Janine Huldie profile image

      Janine Huldie 5 years ago from New York, New York

      So very useful Vinaya and have pinned this one to refer back to. I have also voted up and shared all over :)

    • Rhett Wilder profile image

      Rhett Wilder 5 years ago from Field Of Clover

      Flawless article and a brilliant writer in general. Looking forward to following and reading more of your work. Looking forward to networking with talented writers such as yourself.

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      Hi rpinckne,

      I'm glad that you found this hub informative. I appreciate your comment.

      Cheers

    • rpinckne profile image

      Reggie 5 years ago from Albrightsville, PA

      This has a lot of great information about copywriting. I've always been curious about the profession and this article really helped to answer a lot of my questions about it. Thanks!

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      Hi beingwell, thanks for reading and leaving appreciative comment.

      Regards

    • beingwell profile image

      beingwell 5 years ago from Bangkok

      Very interesting hub! Useful for a lot of us here. Thanks!

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      @Christy, thanks for sincerely following my hubs.

      @Victoria, so nice of you.

      Regards

    • Victoria Lynn profile image

      Victoria Lynn 5 years ago from Arkansas, USA

      Great information! I've thought before about looking into copywriting. I'll remember this hub. Thanks!

    • ChristyWrites profile image

      Christy Birmingham 5 years ago from British Columbia, Canada

      You present the information very well here Vinaya. Thank-you.

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      @barbergirl, I studied copywriting in my creative writing program. Writing for products promotion is really fun. Thanks for your in depth comment.

      @jainismus, thanks for reading and taking time to comment.

      @urmila, thanks for sincerely following my hubs.

      Regards

    • urmilashukla23 profile image

      Urmila 5 years ago from Rancho Cucamonga,CA, USA

      I always wondered about copyrighting career. I am glad that I read this informative hub and learned something new. Thanks Vinaya for sharing it. Voted up!

    • jainismus profile image

      Mahaveer Sanglikar 5 years ago from Pune, India

      A useful Hub for those who are looking for a career in copyrighting. Thank you for sharing the information.

    • barbergirl28 profile image

      Stacy Harris 5 years ago from Hemet, Ca

      When I was in high school I was very interested in the advertising aspect of writing. I thought how much fun would it be to come up with words that are unforgettable. While I never got into selling products, I do use this same state of mind however for Titles. I think it is just as important to grab a persons attention and get them in there. Great hub, very informative!

    • profile image

      Safa 5 years ago

      I like how you have organized the information in this article. Makes it all the more interesting and readable.

      Excellent work, my friend!!!

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      Hello Lisa, I'm glad that you found this detailed and informative.

    • Lisa M Mottert-1 profile image

      Lisa M Mottert-1 5 years ago from Virginia, USA

      Detailed and informative...excellent...keep up the good work!

    • profile image

      tobusiness 5 years ago

      Useful,informative and so well done, this is a pleasure to read.

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      Dear Beth, thanks for coming back.

      Cheers

    • Beth100 profile image

      Beth100 5 years ago from Canada

      Thank you Vinaya for the shoutout! :)

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@htodd

      http://hubpages.com/@beth100

      Thank you my dear fellow writers and friends for always appreciating my work.

      Regards

    • Beth100 profile image

      Beth100 5 years ago from Canada

      I have learned a lot from your article. :) I have been asked to be a copywriter, though it is not something I have done in the past. Your information has enlightened me, and I can make a more informed choice as to accept or decline the offer.

      Excellent information! Thank you!!

    • htodd profile image

      htodd 5 years ago from United States

      This is nice post ...Copywriting is really a great work to do

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@sunnieday

      http://hubpages.com/@carriethomson

      Thank you very much for your wonderful comments.

      Regards

      PS: Emma, thanks for coming back.

    • carriethomson profile image

      carriethomson 5 years ago from United Kingdom

      great! thanks a lot!

    • profile image

      Sunnie Day 5 years ago

      Great hub Vinaya, packed with much useful information. I learned a lot by reading about copy writing today. Thank you.

      Blessings to you.

    • Emma Harvey profile image

      Emma Harvey 5 years ago from Berkshire, UK

      Thank you so much :)

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@judibee

      http://hubpages.com/@prairieprincess

      http://hubpages.com/@rahul0324

      http://hubpages.com/@tillsontitan

      http://hubpages.com/@emmaharvey

      Thank you very much for your wonderful comments.

      Regards

    • Emma Harvey profile image

      Emma Harvey 5 years ago from Berkshire, UK

      Fantastic hub Vinaya - very informative and full of detail.

      I admire copywriters and what they do, it's such a talent to have the imagination and creativity.

      Voting up and interesting - wonderful.

    • fpherj48 profile image

      Paula 5 years ago from Beautiful Upstate New York

      Vinaya....I must tell you, you are a wealth of information. Your hubs are always so informative and interesting.

      I also want to say...."HAPPY BIRTHDAY & MANY MORE....ENJOY YOUR DAY!!" Peace.

    • tillsontitan profile image

      Mary Craig 5 years ago from New York

      This, as always, is a first-class hub! The copy you wrote for a college ad was also first-class. The entire hub was filled with helpful information and your lists and examples are right to the point. This was a great read and I know I'll be referring back. Your copyright information is really a one size fits all for writers. Vote up, up and away!

    • rahul0324 profile image

      Jessee R 5 years ago from Gurgaon, India

      A very well constructed and written hub! Great the information.. simple to understand.. great hub!

    • prairieprincess profile image

      Sharilee Swaity 5 years ago from Canada

      Wow! Very useful. I am bookmarking this one Delicious, so I can study it further. Thanks for sharing!

    • Judi Bee profile image

      Judith Hancock 5 years ago from UK

      Very interesting and useful hub - loved the family planning advert!

      Voted up etc

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      Dear Audra, I'm always willing to learn.

      Thanks for leaving a wonderful comment.

      I'm honored and blessed with a wonderful friend like you.

      Thanks for sharing.

      Cheers

    • profile image

      iamaudraleigh 5 years ago

      Vinaya, is there anything you do not know? I am impressed! You have done your research and put it together in a perfect package. I am going to share this with Micah (he creates websites and was asked to do this) and all of my followers! Voted up!

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      Hello Vivekananda,

      Thanks for sharing what you do.

      I appreciate your comment.

      Regards

    • vivekananda profile image

      vivekananda 5 years ago from India

      Hi Vinaya, I am always working along with copywriters. One of them is also a friend of mine. I'm actually an animator working for the web design section, in an ad agency. But you made me aware of the copywriter's skill, knowledge and capabilities. thanks for sharing.

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      Hello thoughtforce, thanks for your appreciative comment.

      Regards

    • thougtforce profile image

      Christina Lornemark 5 years ago from Sweden

      Very interesting article and I learned something new from reading it. I didn't really know what a copywriter do and all the things around it! Thanks for writing this informational article!

      Tina

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@acaetnna

      http://hubpages.com/@katrinedalmonte

      http://hubpages.com/@angelme566

      Thank you very much for your wonderful comments.

      Regards

    • Angelme566 profile image

      Angelme566 5 years ago

      A very comprehensive hub..I' read it again , one reading can't absorbs all the ideas that you are sharing..

    • profile image

      KatrineDalMonte 5 years ago

      A wonderful hub packed with so much great information for anyone aspiring to become a copywriter. I was first introduced to copywriting a couple of years ago and have taken little steps to get more into this amazing subject. I believe the rewards can be truly amazing for those who can dedicate both time and efforts to copywriting as a carrier.

    • acaetnna profile image

      acaetnna 5 years ago from Guildford

      A great hub, so useful for me and extremely useful - thank you.

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      hello dalton, thanks for reading and taking time to comment.

      Regards

    • dalton71482 profile image

      Jeremy Wade 5 years ago from Tennessee

      very informative thank you

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      Dear lovedoc,

      thanks for being generous with your comments.

      I'm honored and blessed with your comments on my hubs.

      Regards

    • profile image

      lovedoctor926 5 years ago

      This is a very good presentation. The article presents basic information about copy followed by examples. Your introduction and body paragraphs are very informative. I like your example on juicy and soft drink. I'm familiar with copywriting myself. I missed this one.

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      Hello Natashalh,

      Yes, copywriting pays well.

      Thanks for your appreciation.

    • Natashalh profile image

      Natasha 5 years ago from Hawaii

      I think these are all very good points. I write a lot of copy for a couple of different online sources. It gets kind of boring, but I can make more money on my days off writing online than I do at my "real" job!

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      Dear Flora,

      thanks for stopping by. I agree with your point.

      Regards

    • profile image

      Flora Breen Robison 5 years ago

      when I was in university, people in trades laughed at me studying Psychology and English together. They said there was no such job that required both-wrong. A copywriter uses both. They aren't laughing anymore. These two subjects can be quite helpful in the world of advertising. Great article!

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      @ForLoveofCupcakes, thanks for coming back.

      @internetgeek, I'm sure Cupcakes will reciprocate you.

      Cheers

    • internetgeek profile image

      Nizam Khan 5 years ago from Hyderabad, India.

      @ForLoveofCupcakes I have send you a fan mail after I saw these recommendations above.

    • ForLoveofCupcakes profile image

      Jamie Jensen 5 years ago from Chicago

      Wow thanks!!

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@forloveofcupcakes

      http://hubpages.com/@alocsin

      Thank you very much for your wonderful comments.

      Regards

    • alocsin profile image

      alocsin 5 years ago from Orange County, CA

      A lot of good info here not just for aspiring copywritiers but for any type of article writer such as hubbers. Voting this Up and Useful.

    • ForLoveofCupcakes profile image

      Jamie Jensen 5 years ago from Chicago

      Oh this is so helpful - thanks!!

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      Dear Raci,

      Thanks for your compliments.

      Regards

    • raciniwa profile image

      raciniwa 5 years ago from Naga City, Cebu

      you've just mentioned a tough job of the teacher, editing the works of the students...it's one tough job, and you have presented it here eloquently...

    • profile image

      Jenny 5 years ago

      Good work, my friend.

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@realhousewife

      http://hubpages.com/@kelleyward

      Thank you very much for your wonderful comments.

      Regards

    • profile image

      kelleyward 5 years ago

      This is an excellent hub Vinaya! I am just starting to look into copywriting and this hub answered many of the questions I have. This was well written and informative. Voted up and shared!

    • RealHousewife profile image

      Kelly Umphenour 5 years ago from St. Louis, MO

      Excellent Vinaya! Really terrific...I didn't know these things at all! Sad for me:( but I can put my :) back on now you've introduced me to the real meaning of it!

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      Dear molometer,

      thank you very much for your encouraging words.

      Regards

    • molometer profile image

      molometer 5 years ago from United Kingdom

      This is a great hub and the adverts were very interesting.

      I am bookmarking this as I will need to use it for reference in the future.

      Well done and thanks for sharing.

    • Vinaya Ghimire profile image
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      Vinaya Ghimire 5 years ago from Nepal

      @Radha, at first I tried to make this gender neutral, you can see I have used he/she in many places. But it was quite tough to keep it up. But anyways thanks for suggestion. I will see what can be done.

      @internetgeek, it's my pleasure

      @Always exploring, thanks for reading and commenting. On HubPages we all help each other.

      @B. Leekley, yes I hope the ideas presented here can be used elsewhere.

    • B. Leekley profile image

      Brian Leekley 5 years ago from Kalamazoo, Michigan, USA

      I'm glad to learn about copywriting. I suppose the same techniques can be used to promote ideas and opinions, to get candidates elected, to advance a career, and to increase hub traffic?

    • always exploring profile image

      Ruby Jean Fuller 5 years ago from Southern Illinois

      Vinaya, You are so helpful to everyone. I will never copywrite anything, but i like the idea that you would help me if i asked. Thank you:)

    • internetgeek profile image

      Nizam Khan 5 years ago from Hyderabad, India.

      @Vinaya Ghimire Thank you for your recommendation. So nice of you :)

    • profile image

      radhapriestess 5 years ago

      I have a suggestion on editing this article. Change all the "he and his" to purals to make it gender neutral to include women. I would use production and sales consumption on the top paragraph. I would use just copy instead of a copy on storeline paragraph. Otherwise well done.

    • Vinaya Ghimire profile image
      Author

      Vinaya Ghimire 5 years ago from Nepal

      I recommend these wonderful hub authors to the hub community.

      http://hubpages.com/@hunbbel-meer

      http://hubpages.com/@internetgeek

      http://hubpages.com/@ruchira

      http://hubpages.com/@diana-lee

      http://hubpages.com/@cardisa

      Thank you all for your wonderful comments.

      PS: Hunbbel, thanks for recommending me on your hub.

    • Cardisa profile image

      Carolee Samuda 5 years ago from Jamaica

      Vinaya, you have a very information packed hub here. I didn't know the exact details of what a copy was or what a copywriter did. Thanks for publishing this.

    • Hunbbel Meer profile image

      Syed Hunbbel Meer 5 years ago from Karachi, Pakistan.

      Update: Your hub is updated and linked back through my hub "The 3 Ultimate Rules of Copywriting". I also mentioned your name; I hope you would like to see that :)

    • Frank Atanacio profile image

      Frank Atanacio 5 years ago from Shelton

      Copywriting 101 yep VG glad I took this course :) Frank

    • Diana Lee profile image

      Diana L Pierce 5 years ago from Potter County, Pa.

      This is good information and simple to understand. Voted up.

    • Ruchira profile image

      Ruchira 5 years ago from United States

      Interesting read, Vinaya. I used to think that writing is a challenging fact but after reading your hub...I feel copywriting is even more challenging.

      loved the ads from nepal. Creativity at it's peak :)

    • internetgeek profile image

      Nizam Khan 5 years ago from Hyderabad, India.

      Very interesting and informative Hub. Thanks for sharing !

    • Hunbbel Meer profile image

      Syed Hunbbel Meer 5 years ago from Karachi, Pakistan.

      Very useful hub. Tomorrow morning, I am going to edit my hub "Three Ultimate Rules of Copywriting" and I am going to add your hub's link in there.

      Voted up + useful!