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How to Lower Bounce Rate By Quality Content Writing

Updated on May 14, 2016
Rachit Singh profile image

Rachit singh is an author, marketer & speaker. Author of never on rest, owns scribbify.

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Google rewards quality content, and it determines whether a content is quality stuffed or not by more than 200 rules and algorithms. Not only it has several complex and advanced algorithms, it also keeps updating them to make sure the worthy content makes it up to the top.

As I mentioned, there are tons of rules and factors used by Google to judge and rank websites in results accordingly. One among these metrics is User behaviors. If you consider behavior as a set, Bounce rate is a sub-set of it. In this post, I'll break down how can you reduce your bounce rate by effective content writing.

What You'll learn from this hub :

  • What is Bounce Rate ?
  • Why you should bother about Bounce Rates
  • How to Reduce Your Bounce Rate

What is Bounce Rate ?

Don't try to understand the meaning from picture #laughing
Don't try to understand the meaning from picture #laughing

To break it down in simple words, Bounce rate is calculated by calculating the number of visitors who leave your website / blog after visiting merely one page. The rate is also affected by the time spent by an user on your website. If users spend more and more time on your website i.e. read more and more pages or posts ; then the "time-per-user" would increase and Bounce rate would dramatically decrease.

The lower is your rate, the better it is for you your rankings on search results. It can also be said that the bounce rate is inversely proportional to the amount of time users usually spend on your blog.

Why Should You Bother About Bounce Rate ?

Why Caring for Bounce Rate is Crucial
Why Caring for Bounce Rate is Crucial

You must be wondering why you should even bother about this metric.

Well, Google always tries to put forward the content which is quality stuffed and can serve users well.

And there are different ways in which this search engine giant decides whether the user was satisfied with website or not.

Bounce Rate is one of these metrics.

Google simply considers the fact that if a user likes a website ( or its content to be precise ) , he/she will stay longer or check our more pages on your website.

Your bounce rate is one of the factors that affects your rank in search engine results page, and it is no rocket science that you will get more traffic if you rank high on search results.

There are several ways in which you can measure your Bounce Rate. Alexa.com also gives a ball point stats for your bounce rate, but I Suggest you to use Google Analytics for a precise measurement.

How to Reduce Your Bounce Rate ?

Reducing Bounce Rate
Reducing Bounce Rate

Well, it is good to see that you came so far reading this.

This proves that you are dedicated to make your website more user friendly and engage users for long.

Below, I'll be breaking down how can you lower your bounce rate with high quality content blog posts.

To Reduce your Bounce rate, you should feed your readers with quality content, i.e. publish quality stuffed articles.

Now, that is nothing special, and you must have heard it a thousand times ....

Yes, I know ! But I am going to define what makes a content quality stuffed and more engaging. I am going to reveal the exact method through which you can make your content more engaging like I do.

How to Write posts that Engage Readers

  • Divide your posts into different sections using headings and sub-headings. For an extra benefit, make sure that you mark your heading and sub-headings in <h2> and <h3> so that you can boost your rankings even more.
  • Add lists, bullets, buttons and similar formatting options to make content more attractive.
  • "An image is worth thousand words" - make use of the fact that visuals like Infographics are processed by human brain faster than text and use high quality images to explain your topic better.
  • Embed Videos. This is one of the most hot shot tips that always work. This works on the fact that if someone starts playing a video, he/she will watch it till completes ( Just like it happens on youtube ).
  • Ask Questions and opinions to initiate a response from readers. Not only it would hold them for longer and decrease your bounce rate, but it would also create a community on your blog. It would be a community of your own readers.
  • You should also consider using Buttons in CTA ( Call to action ) instead of Text. Buttons, just like images tend to catch user attention more than usual text.

More Ways in Which You can Hold Readers for Long

Adding Related Posts : If you have ever visited one of those clickbait websites or used a Facebook application, you must have seen that how attractive are the sections like "You must also read this" or "You should try these apps too". These are some examples of using related posts on your website/blog. The same technique is used on the famous video hosting website Youtube as well.

This works quite effectively as we all know how tempted we are to watch more and more videos on youtube or read more articles on a clickbaith websites. You too can make use of this and add a related posts section below your posts. This would make it more easier for user to browse more posts and stay longer on your website.

Adding Exit Intent Pop-ups : When is the best time who is about to leave your website/blog ?

It is right before he leaves. There are several softwares that trigger popups right before a reader is about to leave your website/blog. This can be the right moment to stop your readers from going.

You can do various things on Exit pop-ups such as asking them to subscribe, or give them a discount ( If you sell some product or service ).

There are several websites that increase their revenue and returning traffic by using this same technique. Apart from this, you can use an analytics software to measure from which readers are mostly leaving your website and tweak it make it more reader friendly.

Tweak Your Website Design : This is one major factor that has a great impact on bounce Rate. If your content is properly optimized but your design hurts the eyes of readers while reading the content, they will surely abandon your website.

Tweaking your website isn't rocket science, especially if your website is made using a CMS ( Content Management ) like WordPress ( Self-hosted ). There are tons of themes or plugins using which you can use to configure and make your website better.

Ideally you should take care of :

  • Color Scheme ( Make sure it doesn't hurt your reader's eyes )
  • Font Size ( Make sure it is easy to read )
  • Font Family ( Use one which can differentiate letters easily )
  • White space ( Don't make your site crowded, make sure it has some space where readers can rest their eyes )

Reducing the Ads : The Sidebar is most easy place to fill up, which is why it soon becomes the most crowded place too. Embedding advertisements is easy, that is why bloggers fill every possible space with these ads.

One should always value user experience more than making profit.

To make your website more user friendly, reduce the excessive ads ( If your website has any ). This would not only make your website user friendly, but it would also make your website load quickly and eat less data from your reader's data plan.

Conclusion : Reducing Bounce Rate isn't rocket science and you can do it by following some simple steps like the ones mentioned above.

What are your opinions, What techniques do you use for reducing your bounce rate or engaging users ; I'd love to know in the comments below.

© 2016 Rachit Singh

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    • profile image

      John 

      2 years ago

      Brilliant write up, I will soon implement these tips on my blog.

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