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How to Optimize Search Engines For Online Creative Writing, Get Traffic For Stories With Search Engine Optimization

Updated on August 8, 2011

Internet Writer? How Do You SEO Online Creative Writing?

Are you an Internet writer? Do you want to know how to optimize search engines for online creative writing? After all, it is no good producing a masterpiece without it getting read, is it? Learn how to get traffic for your stories with search engine optimization in this article.

Search Engine Optimization, known as SEO for short, optimizes articles, products and information. This is a skill that can baffle the greatest Internet guru who use systematic techniques, strategies and analysis so as they can compete for the optimum page 1 ranking - preferably appearing on the Grandaddy of all search engines - Google.

In achieving a good Search Engine Results Position, or SERPS, can drive people mad with frustration. It is not surprising, therefore, that as hard as this task is for articles, it is even harder when it comes to creative writing.

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How To SEO A-Store

My A-Store is cram-packed full of great specialist information and products especially picked and recommended by me to you!

Why not treat yourself to a better SEO understanding by clicking:

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Introduction - SEO Geek Goes Mental Melt-down

We have already established that the SEO geek can go into mental melt-down with the process of search engine optimisation. So, what chance has us, mere mortals, got of keeping our sanity? With the addition of competing with informational web pages, how do you get your story or poem optimized?

What we are dealing with here, therefore, is harder than any other forms of writing. It is, therefore, optimizing search engines that many creative writers struggle with on the internet.

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Learning How To Optimize Search Engines Online Creative Writing - The Same Rules Apply

Learning how to optimize search engines is a skill that has to be learned with practice, experience and tutoring. Whether this is through formal means or by trial and error, it is complicated and unnatural.

Creative writing, online or otherwise, is something that feels like a force that flows to many writers. Therefore, by using the process of SEO by using keywords, tags, metadescriptions, on-page optmization and backlinking, can feel strange to those who write stories and poems. First thing is first:

  • It is a necessary evil in the online world and learning to optimize your creative writing is a must!

Online creative writing is no different to any other piece of information on the Internet and the same rules apply.

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How To SEO - Marketing, Promoting And On-Page Optimization

Marketing is the keyword here.  Whether you have a product, information or artistic offering, it is all 10% creation and 90% promotion.  Search engine optimization is part of the promotional phase and will help to get your work read.

Firstly, you will need to think about how you can optimize your page.  This is called on-page optimization and, in the resource box of this article, I have a link to my article about this for you to click on to learn more.  Think of this as a set of rules to package your piece of creative writing.

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Online Creative Writing And Keywords

Keywords are an important component in SEO. But how do you use a sprinking of keywords in online creative writing throughout your story or poem?

These keywords are the most difficult and unnatural to integrate when writing creatively. However, there are clever ways and means to get around this - remember that you want to get your work read! For example no one is going to be actively searching for a story called 'Ollie The Big Red Bus Falls In Love', but they might be searching for 'Free Bedtime Stories For Children :: Ollie The Big Red Bus Falls In Love'.

So, now you have the keyword or phrase that you can build around the story.  You can do this by placing this key phrase at the beginning of an introduction to your story.  This forms part of your 'metadescriptions'.  See an example of metadescriptions in the following picture.

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Use Keywords and Phrases to Target Your Audience

Now you understand the importance of keywords and phrases in helping to get your work listed on SERPs, you can see that it is possible to package this around your online creative writing.

In the following example, you will see how you can create this package by using the first paragraph to describe that your content is a story and what type of story or poem - for example, free online story, imaginative story or children's story. This is a way to target the audience. You can also use your tags in the same way. Take a look at the pictures to understand my meaning here.

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How To SEO - Packaging Your Online Creative Writing

How To Package Your Online Creative Writing Summary

As you can see from the above picture, I have highlighted from my own story example:

  1. In the key phrase, I have ensured that 'Free Bedtime Stories For Children' appears in the URL and the meta-description (in the first paragraph).
  2. Through the content of the introduction paragraph, end paragraph and tags, I have sent out a definite message that this is a story and the type of story.
  3. Through Embolding, I have emphasized the importance of these words.  This gives a clear message that the content is targeted towards children, bedtime, stories, reading.
  4. Through being clear to Google as to where I am targeting my story, Adsense has optimized the advertising to target my audience - ie. children, writing.

I have reminded that whoever is reading my online creative writing, that it is covered by creative commons licence.  If you want to copy my copy write logo, feel free to copy it and paste it somewhere in your documents - © (as per special request).

For my indepth reading on on-page optimization, it is highly recommended that you read my article recommended in the resource box.

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How To SEO - Online Creative Writing Needs Back Links!

Through packaging my story, I have not lost the creative stance.  Scattering keywords and phrases have not penetrated my story, therefore, leaving it open to enjoy.

So, now you have packaged and optimized your story for the best possible chance of getting a good search engine page ranking, what next?  Well this is where you need to develop back links.  It is here that you are creating scaffolding for your package and, just like any other form of writing, is necessary if you want your masterpiece to be read.

Social Networking Sites

Social networking sites, like Facebook, Myspace, Stumbleupon and Xomba are nofollow. This means that it doesn't have any value in terms of search engine optimization. However, if you want your creative writing read online, it is advisable to get your work linked up with them.

Twitter is also a good medium for promoting your online writing. Build a fan base and keep them updated. Remember, you are only as good as the last piece of writing, so keep up good standards and get interactive!

Back Linking Sites

I have always enjoyed Redgage and have earned a reasonable amount of money there. It generates traffic, has some SEO value and is the real deal. As a featured writer, and previous winner of their contest, I am now a proud holder of their visa card which they top up as and when I earn the money. It is a gratuity visa top up card that you can use all over the world.

Last but not least, there is SheToldMe. I really like this site for back links. All you need is take a snippet or write a teaser to post from your writing and you have done it. I seem to get good traffic from this site and, no doubt, it will help you too.

This is a good start to boost your online creative writing but there is more that you can do. I will cover more tips in my next article.

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Creative Internet Writers Need To Get With It With SEO

In this how to seo article we have looked at the difficulties in getting online creative writing up in the top for search engine results positions. This task is difficult enough for many product and article marketing but is nearly impossible for Internet writers who specialise in stories and poems. To get your work read, it is essential that you go through similar processes as anyone else would. Internet writers need to get with it with SEO, if they want a sniff at success!

This is about on-page optimization, targeting keywords, phrases and appropriate back linking. Internet writing is 10% creative and 90% marketing and can be a painful, brain-numbing experience. However, where there is no pain, there is no gain. I will be writing more tips on the subject of building on what has already been written here, so if you are serious in getting ahead with your online creative writing, feel free to follow me!

© This work is covered under Creative Commons License

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    • profile image


      7 years ago

      Thanks Shaz, this was helpful.

      I have a hub which tells you of something off-site seo, on getting free 25high pr backlinks instantly automated. Let me know what you think of it ;)!

    • shazwellyn profile imageAUTHOR


      7 years ago from Great Britain

      camlo - glad it helps!

    • camlo profile image

      Camlo De Ville 

      7 years ago from Cologne, Germany

      Very useful; I have work to do!

      You make a complicated topic easy to understand. Thank you.

      Okay, now I'm going on to your other two Hubs in this series.

      All the best, Camlo

    • shazwellyn profile imageAUTHOR


      7 years ago from Great Britain

      andyoz - there is so much you can do to tweak your articles for utmost optimization. It is just a little bit more tricky with creative writing, but the rules are basically the same as any other content on the internet.

      Thanks for dropping by:)

    • andyoz profile image

      Andrew Orrell 

      7 years ago from UK

      This has been really helpful, I trying to get my head round all this SEO business and finding it trikcy, so articles like this are very handy. Have bookmarked it so I can come and follow up on some of your tips. Thanks, Andy

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Narmi - Yes it can be a bore and I am sure your wish will be granted in the near future :)

    • Narmi Recherche profile image

      Narmi Recherche 

      8 years ago from Islamabad

      Well, this hub could have been very useful but the SEO has made it a bit uninteresting. Anyways, good job. Wish their was a better way to get readership than a mechanical SE.

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Umm... somethings really need a kick start - story telling is one of them!

    • iskra1916 profile image


      8 years ago from Belfast, Ireland.

      Great hub!

      Thanks for the heads up on the dreaded SEO crafting!

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      K9 - Lets beat this thing together!

    • K9keystrokes profile image

      India Arnold 

      8 years ago from Northern, California

      Wow. You offer all too amazing visual lessons as well as written explaination. Nothing better thus far! I am a loyal student and fan!


    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      Highvoltage - this is a series of three articles - hope the others help too :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      bwaldo - it is helpful to backlink to these sites because they have some authority. :)

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      To have your approval, Sunforged, is the ultimate for me. You have made my day! Thanks to you I am what I am today. :)

    • Highvoltagewriter profile image

      William Benner 

      8 years ago from Savannah GA.

      Great stuff! I have been waiting for an article like this..very informative and MARKETED so well!

    • profile image 

      8 years ago

      verry good article on seo. the links are useful

    • sunforged profile image


      8 years ago from

      Wow - the big screenshot of your hub really shows off how great you designed it - well done! It popped right out at me.

      Very attractive and intelligent designs you have been developing.

    • shazwellyn profile imageAUTHOR


      8 years ago from Great Britain

      WE5 - Thanks. It is more difficult than any other form of writing - online creative writing. Titles can be so obscure that people aren't searching for it.

      Glad to be of help - there is more to come:)

    • WE5 profile image


      8 years ago

      Wow! Thanks for all this great information! I only hope that when it comes time for me to buckle down and learn all this, I will be able to find your Hub! Very well written, technically clear and concise, and easily read.

      thanks again.


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