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How to Write Rich SEO Friendly Contents: Quick Tips that Work

Updated on June 2, 2020
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Philip Agutu has been writing for HubPages since 2017. He is a devoted Writer and Researcher on various topics. He loves to share info.

HubPages SEO Tips

Search Engine Optimization
Search Engine Optimization | Source

The Art of SEO

What is SEO content writing?

SEO refers to Search Engine Optimization. It is the process of optimizing an article, blog, or website so that it can be easily found by search engines like Google, Yahoo, Bing, Ask, AOL, etc. SEO content is a work created to help the search engines to find, understand, and connect your content to the topic you are trying to cover.

This will result in your content being on the main page of search engine results, and increase the chances of it being clicked by readers. If you have been writing content without considering optimizing it for search engine results, it is time to buckle down and start utilizing the necessary skills to produce rich SEO content. Without doing so, none of your work will be visible on the web; no matter how hard you pray or hope.

SEO Analysis

Good SEO Will Make Your Article Rank High in Search Engines
Good SEO Will Make Your Article Rank High in Search Engines | Source

Optimizing Your Content For Search Engines

How do I make SEO content?

I have written this article for writers who already know the basics of how to do Keyword Researching. The following are tips on how to write SEO content that will make you move a notch higher in your freelance writing career:

1. Write Quality Content for Your Audience

The first aim of your content writing should be to appeal to the interests of your target market or answer their questions. Aim to influence the behavior of your audience. Don’t write just for the sake of it; since search engines reward high-quality and relevant content. Your article should be well researched in terms of keyword target and content, length of the article, type of the article, and also try to analyze some of the existing well-performing articles for an outline.

There are many free keyword research tools available online that may assist you in “keyword research”. Assert yourself as an expert in the topic you are writing on by creating content that is interesting and informative, aiming to do it better than your competitors.

2. Use Striking Headlines and Sub-headers

You should learn to write headlines that will reach your readers. Although the majority of people may read your headlines, if it is not compelling enough, very few people may go further into reading the rest of your content. This may be sad if you had taken abundant time to research and write very unique and quality content. You can use free Headline Analyzers Tools available online to determine the analysis of the overall structure, grammar, and readability of your headline.

Your headline should resonate with your content and should also include keywords and phrases that can make readers find your content easily. Search engine robots will recognize your headlines and use them to better understand your content when crawling through your site. Relevant sub-headlines will also increase keyword saturation for your article to be found by the search engines.

Keywords Research

Add Relevant Keywords to Your Article
Add Relevant Keywords to Your Article | Source

Keywords and Organizing your Content

3. Use Keyword-rich Phrases

Start by writing down the keywords you want to incorporate in your content. To get the best out of keywords research, employ the use of “Keyword Research Tools” such as Google Keywords Planner. This will assist you to know the relevant keywords that you can use in your headlines and content. To get the best results on search engines, you should know how to include keywords in your articles without overstuffing them.

Too much keyword may also turn off your readers and also result in search engine penalties for keyword stuffing. Use the keywords thoughtfully and sparingly to maintain the flow of your content to a natural feel. The use of long-tail keywords has been associated with great performances on the search engine results by many successful writers.

4. How do I Organize My Content for SEO?

This is where the basic writing skills as a writer come into play. Having a great and unique content without a well organized and efficient format may result in your article not yielding the expected results. Break your content into smaller paragraphs with appropriate headlines to make it easy for your readers to be engaged.

Use correct tag hierarchy (H1 for titles and H2 for subtitles) to maintain a structured and SEO rich content and the bullets and numbering to breakdown long paragraphs. Use the relevant keywords in the title, headlines, Meta description, ALT tags, and main the body.

The Crucial Cohesion Part

Link Your Articles to Increase Visibility in Search engines
Link Your Articles to Increase Visibility in Search engines | Source

How Do I Use Backlinks in My Articles?

5. Use Relevant Images and Link Building

Use high-resolution images of optimized sizes (to load fast) alongside your content to create a big impression on your readers. They make the articles interesting and increase the chances of it being shared on social media. Optimize the images by adding keywords to the image files and also providing the ALT tags.

Add links to previous content as this is one way of improving search engine results. When you link to your own articles or website in your newer posts, you will ensure a link back to your website if your article is picked up by another site. Creating great and quality content will also increase the ability of it being shared in social media, and also the likelihood of other websites to link to it. This is important for SEO since search engines rank content by the number of backlinks they get.

Finally, although there is plenty of thought and foresight that goes into writing strong SEO content, it should be your aim in online writing otherwise your efforts may not bear expected results. If your article shows up on the main page on search engines, assuming your headline and Meta description is captivating, you will get more clicks, shares, and engagement. It is, therefore, important to employ quality writing techniques to ensure high traffic and engagement to your articles.

Is Search Engine Optimization a complex thing to achieve?

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