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How to Write and Distribute a Social Media Press Release

Updated on October 30, 2012

People who write for the web are always looking for new ways to gain traffic to their sites. Many have attempted to use traditional press releases but have found them to be unsatisfying in the traffic levels that they create. An alternative method which might be more useful to the web writer is the social media press release (SMPR), sometimes known as a social media news release or simple social news release.

What is a social media press release?

The social media press release takes the basic press release and alters it to be more suitable to the web environment. Like the traditional press release, the goal of the SMPR is to provide concise information to journalists and other web writers which will assist them in writing about your topic or business. In addition to the basics of the press release, the SMPR makes use of keywords and links to get the attention of a web-savvy audience.

Why use a social media press release?

The main reason that you'll use the SMPR is the same as the reason that you would use a traditional press release: to get attention for your website or business. The reason that you'll want to use a social media press release instead of a traditional press release is because it offers benefits to the online reader. For example, you can use keywords to optimize the SMPR and make it more noticeable to search engines which will get it more attention on the web.

How to write a social media press release

To write the social media press release, you will follow the same basic format as with a traditional press release. You'll want to have a catchy headline. You'll also want to focus on a specific benefit of your business or product and drive home several points emphasizing that benefit.

The main things that you will do differently with the SMPR are:

  • Use bullet points which are popular online but not common to the traditional press release.
  • Use links within your text to direct people to your site and to articles about your site.
  • Make sure that you use SEO tactics such as keyword use in the article.
  • Include your IM and VoIP contact information.
  • Incorporate multimedia links like audio files or embedded videos.
  • Use "add to" widgets for popular bookmarking sites like Digg or

You can use a free template to design the basics of your SMPR. See the links below for templates.

How to distribute a social media press release

There are several different ways to distribute the SMPR. You'll want to try out different options to see which works best for you. Some of the common methods are:

  • Use traditional web press release services such as PR Web.
  • Use your online social networking and social bookmarking sites to distribute a link to your SMPR.
  • Post the SMPR as a blog entry and promote it as a blog post.
  • Submit it to article submission directories online.
  • Promote it through related forums.
  • Include a link to the SMPR on your email signature.
  • Identify probloggers in your topic area and contact them with your SMPR in the hopes that they'll publish it or write about it.
  • Send the SMPR to your favorite related online magazines through their press contact form.
  • Create a video revealing the information in your SMPR and promote it through sites like YouTube.
  • Use one of the new social media release companies which will distribute your press release for your.

Final Tips for the SMPR

The social media press release is a relatively new thing that people are still trying to figure out how to use well. You'll want to make sure that you stay on top of news about the SMPR to get new ideas about how to maximize its use for your own work. You will also want to try to get creative and come up with your own ways of tweaking the writing and improving the distribution of the SMPR. Keep the basic SEO and SEM principles in mind when working with this form of news release.


Submit a Comment
  • PRunderground profile image


    7 years ago from Brewster, NY

    Another great reason to use a social media press release is to appear on Google and Google news within 5 minutes of the release. If you use the proper attention getting title with keywords you wish to rank on it can do wonders for SEO. Make sure all the company you use appears on Google news. Not all SMPR's appear on there so do not be fooled. I can tell you right of the bat,,Think of the most well known SMPR company and chances are they do not appear. One way to tell is to copy and paste the title to Google news. If it appears on Google news then you are good to go.

  • Alladream74 profile image

    Victor Mavedzenge 

    7 years ago from Oakland, California

    Very interesting write up. I am currently learning to do email newsletters and these points are exactly the highlight of the course I am learning.Great job

  • profile image

    social media news 

    8 years ago

    I think that the reason that I want to use a social media press release instead of a traditional press release is because it offers benefits to the online reader.

  • profile image

    Chris Ormiston 

    8 years ago

    Content development and syndication is key to every social media campaign. Great tips!

  • Tara Geissinger profile image

    Tara Geissinger 

    8 years ago from Florida

    Excellent hub! One of the best values of creating and publishing a press release online comes from the visibility. A well-optimized press release that uses multimedia (videos, images, etc...) can really make for a strong landing page. Linking and promoting that release through social media is the icing on the cake!

  • profile image


    8 years ago

    Hi Kathryn,

    This is some great information. I am glad that I found this site in preparation for writing my first press release. Thank you.

  • MatthewLBrennan profile image


    8 years ago from Aurora, IL

    Very interesting. This uses the best tactics for being seen on the Internet today.

  • profile image

    Best press release services 

    8 years ago

    I think the most overlooked is creating value to the subscribers. People think that everyone cares as much about their new products as they do.

  • kay hebbourn profile image

    kay hebbourn 

    8 years ago from The Lake District, England

    very useful thank you

  • profile image

    Mohamed Mughal 

    9 years ago

    Good, useful information! Thanks for sharing.

  • profile image

    social media 

    9 years ago

    Thanks for sharing on the purpose, writing and distribution of the SMPR (Social Media Press Release).

    You may find this article to be of interest to you too.

  • Drax profile image

    des donnelly 

    9 years ago from NYC....

    Hi Kathryn great article and very informative... thanks

  • profile image

    Philip van Zyl 

    9 years ago

    Thanks for the article. I suspect that the social media press release is going to really hit the ground during 2010. No harm in getting ready :-)

    I've included the press release in a full step by step guide to social media success which you may find useful. You can download it at


    Feedback welcome.

  • Andrew0208 profile image


    11 years ago from Zion

    Hi Kathryn!

    I enjoy learning, and it's interesting learning more from you on Press Release and it's distribution.

    Thank you!

  • profile image


    11 years ago

    Thanks Kathryn...well done, I appreciate you.

  • fishskinfreak2008 profile image


    11 years ago from Fremont CA

    Very interesting


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