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How to Successfully Build an Authors Promotional Website

Updated on December 20, 2015
Sundaymoments profile image

Mr. Matthew Q. Dawson is a native Texan. He spent his childhood and young adulthood residing in Austin, Texas.

Often times as Self-Publishing authors we struggle with marketing are product successfully. One of the biggest mistakes that a self-publishing author makes is not promoting themselves properly.

As a self-publishing Author, we find ourselves in the most difficult position; we must first write, edit and promote our book; then we must securely sell enough books to make a substantial living so that we can write more. We also must come up with a marketing plan and our own marketing niche that our own as giving us a trademark to our authors name.

Everything falls on the self-publisher; however if you make organization your top priority you as a self-publishing author will find success. There are many things that we can do as a self-publishing author to enhance our visibility and marketing abilities on the World Wide Web. One of the ways an author can build their marketing potential is to build a user-friendly promotional website.

Often time’s people have the mindset that a website is very expensive to own and maintain. Please let me say this kind mindset is wrong.

Often times you can purchase a website at a very affordable price do a Google search on web hosting companies and you will find that many web hosts offer a five-page web site for almost nothing. When choosing your hosting company you want to look at three things:

1) You want to look at what add-ons do they offer to better enhance the user-friendly concept as well as the user involvement of your website.

2) Make sure that the hosting company offers free products with your purchase such as a blog site with your website at no additional cost by having such add-ons the author will be able to include inserts to his/her book (s) which will build the hype up to the authors following to go and purchase the book on its release date.

3) The third thing you want to look for is the ranking of the hosting company itself; by knowing the hosting companies ranking you will know what type of service you will receive as well as previous customer’s experiences with the hosting company.

When building your website, your main objective should be to express to your readers or followers what you are writing about. Nowadays many hosting companies offer software making it reasonable and user-friendly so that even the most inexperienced individual can build their own site.

In these recent high-tech days, an individual novice designer has availability to use some of the simplest tools that most hosting companies offer free of charge.

one software that I have used that is very user-friendly when building my previous websites is a software called “Website Tonight” the software is user-friendly and just about anybody can utilize its features and build their own website without paying the high cost that one would expect to pay when having a website built.

Websites are a very important for the self-publishing author it can give source and place to exhibit your work and talents as an author, it will help the Author build their own fan club following, and keep your followers informed on any of your upcoming events.

When building your website, your second page should be inserts of your book (s) you can also insert your featured blogs with backlinks to your websites as well as Blog-Sites. The main objective of your website should be to allow your following to be kept informed of all of your happenings. A Promotional Website is also another great way to direct your readers to the online store where they can purchase your books or e-Books.

Your website should be clean and crisp making your points very clear. Remember what the reader reads is what they see you be like, so if your website is a jumble of messy words then the reader will see you be a chaotic and unorganized person and I guarantee the author will never find success.

So in closing what we discussed is that an author needs to have their own branded website to keep others informed, to build a following, and to promote back links to your other websites, social media sites, and another point of book sale Websites and storefronts. Remember that your website represents you; so keep your website clean, informed, and precise with accurate and updated information.


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  • MsDora profile image

    Dora Weithers 5 years ago from The Caribbean

    Thanks for these very helpful suggested. I'll be paying attention to more of your advisory articles for the would-be published author.

  • Sundaymoments profile image

    Matthew Dawson 5 years ago from United States

    wwolfs thanks for stopping by... Yes to advertise any product the best thing to do is have a website that is keyword rich and one that promotes your product(s).


  • profile image

    wwolfs 5 years ago

    Nice hub. Having your own website for self-publishing would be important for promoting yourself. Thank you for sharing useful information.

    Voted up and useful!

  • christopheranton profile image

    Christopher Antony Meade 5 years ago from Gillingham Kent. United Kingdom

    Very useful hub. Thank you. I will probably be copming back to it a lot in the next few months.

    Thanks for sharing.

  • Don Simkovich profile image

    Don Simkovich 5 years ago from Pasadena, CA

    Hi, you're right that having one's own website is critical. It's relatively easy to get backlinks for authors. An author is a small business person.