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How to Write a High-Quality Text

Updated on May 4, 2020
Elina Enz profile image

Elina is a marketing and PR specialist, with an interest in communication, content creation and languages.


The importance of high-quality content

At least once in their life, almost everyone has had to compose a text for some serious purpose – for publishing on a website, blog, or in a daily social network post. The writing and preparation of the text requires certain care and responsibility, and mistakes must also be avoided. However, when reading over the composed text, it is often difficult to notice your own mistakes, even though the text has been reviewed countless times. Such erroneous texts can often be seen online and can spoil the impression of both the author and the company. Read this article to learn about how to avoid mistakes when writing a text!

Why it is difficult to spot your own mistakes

The reason why articles with errors are published regularly is quite simple – our brains perceive the text we have created ourselves as a whole. The author of the text does not perceive this text as separate words, word combinations, or paragraphs. When composing a text, the brain focuses primarily on what needs to be said. The grammatical correctness or logical outcome of the text becomes secondary.

The science behind it

A small study led by neuroscientist Maximilian Riesenhuber confirms that people perceive words as pictures. When we become more proficient at reading, we start to build up a visual dictionary. We also hear written words in our heads when reading them. When we are writing, we are trying to convey meaning and our brains are trying to generalize and simplify it as much as possible. That is why we are not seeing our own typos and misspellings, because when we are reading our own work, we are looking for that meaning, rather than details.


How to write a high-quality text

To compose a high-quality text, one of the suggestions is to start with the structure of the text. First, you need to understand, what you would like to say, how long the text should be, and what each subheading will describe. You can then focus on each subheading and paragraph, accordingly, first expressing the thought and then reading “through the lines” to search for errors.

To reduce the chance of errors, when writing a text, for example in Word, use spell checker to avoid typos and comma errors. There are also a lot of software programs that very accurately check for misspellings in the text, just search for them in your web search engine and give them a try when composing a text.

The text should be reviewed by a colleague

When it seems like the text you are writing is completed, it should definitely be reviewed by a colleague or someone not involved in composing the text. This is an important step, as the other person does not view the text visually as a whole, but focuses on individual parts of the text, noticing all the mistakes or phrases that should be edited. If this step is omitted, you may be reprimanded for publishing the text and later blame yourself for not noticing such obvious mistakes. We have all experienced the situation when we comb for errors and misspellings and we are absolutely certain that there are none of them, but when we publish our article, suddenly we are overwhelmed with comments from readers about the mistake in the first paragraph. The good news is that it can be avoided by simply giving your text to someone else for proofreading.

Precise text proofreading and editing

If you have doubts about the quality of the text and the vocabulary used, and you have to be 100% sure that there are no errors in the text, there are language services that will edit the text for you. For example, offers proofreading and editing in more than 95 languages. The text is reviewed by a native speaker. The specialist will check the text for punctuation and spelling errors, typos, style errors, readability, the use of industry-relevant terms, and the use of fonts and word spaces. This way you will be sure that the final version of the text is well written, precise, and easy to read.

Good luck with writing and creating high-quality and effective texts!

This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.

© 2020 Elina Enz


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