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Published Your Own Book? Now Go International

Updated on April 20, 2010

Go International With Your Publishing

Self Publish For An International Audience

This article is in response to a request I received on a social media site from a well qualified author. Neha has already achieved what most internet writers strive to achieve ie, establishing yourself as an expert in a niche of value. Then again, Neha has already completed part two of internet writers’ dreams – she has published a high value 206 page book in her niche of defense related writing. This book retails at a very Indian rate of a shade under $15 (it will sell much higher in the international market I know).

And yet Neha’s stuck with that very bane of all writers – no current money!

On Neha’s request, I decided to use my experience and knowledge to address a very public issue. There are two aspects to this coin. On the one side are internet marketers who know all about making money on the net, yet get stuck when it comes to actually producing quality content. Others like Neha are quality writers with specialist knowledge to boot yet do not know where to go from there. This hub is dedicated to the latter, since there is already fair amount of material floating around on the first aspect.

First Option – Try Freelancing for Quick Money

It is a quick, useful option for earning a decent amount of money. For someone like Neha, however, it would also be far more beneficial to go for promoting her own product, which will definitely fetch her better returns in the long run.

Second Option – Quit depending purely on traditional methods used by local publisher and get your book international.

While Neha has already got her book published by a conventional publisher in India, there is a better option for her to explore online. A review of Neha’s book, The United States Ballistic Missile Defence: International Chaos or Deterrence, makes it clear it is better suited to the United States audience and needs to be marketed to them. The fastest and best way to reach out is by using the power of internet marketing.

Let’s explore two topmost options for Neha

This online web publishing company accepts offers top quality publishing for authors across the world. Neha would first have to apply for an ISBN for her book for it to be marketed internationally. An ISBN (International Standard Book Number) is a controlled, 10- or 13-digit identification number that allows libraries, publishers, and book dealers to locate books. Lulu, as most other websites, offers this number for free.

The website itself offers a very simple way to actually publish the book. The entire process gets done in a few simple steps.

Step 1 – Put your manuscript together. A variety of templates make the job easy for technically challenged writers.

Step 2 – Upload your manuscript. The manuscript can be uploaded in either of MS Word, or in Pdf format. Either way the product would get converted to a pdf file and would need to be checked by you for consistency and quality.

Step 3 - Create your Cover. Pick the front and back covers, and upload them for your book. You can even choose the single cover option.

Step 4 – Finishing the project. Type in a description for your book to showcase to potential buyers, calculate the ideal price for it to sell(this will depend upon the size and quality of the paper you choose), and hit ‘Publish’. That’s it, you’re almost done. All you need to now do is select the distribution service from the Extended Reach and Global Reach options, and your book is up and available to the world to purchase.

Lulu takes care of the complete distribution process, and supplies your books to distributors all over the world. Besides, the book is also listed for sale in the Lulu marketplace and on Amazon to give you a global audience. by Amazon

Createspace is the inhouse publishing service of Amazon, and is another highly recommended place for authors to publish and showcase their books to a global audience. Originally known as BookSurge and CustomFlix, these firms were both acquired by Amazon in 2005, and were merged under the Createspace banner in 2009.

Createspace essentially uses the same steps towards publishing as those outlined for Lulu above, so I will not repeat them here. The salient differences need to be taken note of, however, and are produced below.

1. Createspace gives a variety of templates towards choosing the cover. This needs special attention from authors from India like Neha since copyrights don’t count for much in India, but due attention has to be paid to this once the book is going international.

2. Createspace also gives the option to publish as many books as are required. By choosing this option you save on inventory costs and the book gets printed every time an order is placed.

3. The rights on each of the websites mentioned here are retained by the author. The author can use the rights to publish the book elsewhere as desired even at a later date.

4. The website also gives the author the option to publish as per any of two plans, the free standard plan and the upgraded pro plan. While the latter costs initially, there are long term benefits of getting your own copies of the book at a much lower price.

5. Once published, the book is available for sale on the Amazon marketplace as well as other sales channels depending on the choice of the author. Opting for selling a Kindle version on Amazon has the potential of building up your bank balance pretty fast.

The next step would be to promote the book so it is seen by potential buyers. Watch this space for the next hub in this series on using affiliate sites like Clickbank, CJ for promoting the book, as well using blogs, forums, article directories, social marketing sites and our very own hubpages to get the message across to the world!


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    • Jasnav profile image

      Jasnav 7 years ago


      I trust you already have the essential ingredients, with lots of high value hubs going around. You need to simple collate them and post them like a book with a few minor changes.

    • cashmere profile image

      cashmere 7 years ago from India

      Sounds interesting. Now all I need to do is find the time to write a book :)

    • Pamela99 profile image

      Pamela Oglesby 7 years ago from United States

      Thanks for the great information on publishing. Good hub.

    • Jasnav profile image

      Jasnav 7 years ago


      Thanks for the comment. Do return to see my next hub, that will cover freelance options for writers.

    • cvanthul profile image

      Cristina Vanthul 7 years ago from Florida

      Good information. Thanks for sharing it with us.