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Recipe to start professional and elite writing

Updated on September 11, 2016

Writing is an often neglected art. Be it your website, an official letter, pamphlet, or any other way you represent your business you need a quality content to attract viewer's interest. But we see people running after best designers, developers, marketing teams, sponsors, etc for their company not even bothering about the content. Content writing is also equally important. It is all about structuring your vision in terms. Now, if that is not supportive then how will your website rank high and satisfy the needs of the customers?

This post is beneficial for all the entrepreneurs, bloggers, content writers, students, communication professionals and anyone interested in knowing which simple writing rules help you become an elite writer and benefit your company.


Before getting into further details you must know the differences between good and bad writing –

  • A Good writing will have qualities and features that you can easily associate with.

  • It holds viewer's interest in the topic for a longer time.

  • It must have well-organised content. You need not think back what is written and does not break the smooth reading flow.

  • Your writing needs to communicate and not impress.


Now you are familiar with what your content must be like. But key areas to think about and apply before writing are –

  • Purpose of your writing (whether you are educating, entertaining, inspiring or convincing)

  • Mindset You need to have (think deep, connect well with the audience you want to target, keep thing real, slick presentation of your work, etc.)

  • Be flexible with the application of these principles.


Optimization of these conceptual frameworks will take your writing to the next level and help you become an exceptional and elite writer –

  • Simplicity,

  • Clarity, and

  • Elegance

SIMPLICITY –

It is a quality of being plain and easily understood. Writers must keep in mind the following key features in order to create better usability of their data to readers and become an elite writer :

  1. Be economical while choosing words in order to maintain the power of words. Hence, you should prefer shorter and simple words without being repetitive, be it words or points in same paragraphs or another.

  2. As an expert, decide the place from where removing the duplicate point will do you no harm.

  3. Make the reading painless and simplified. Don't over complicate things by using two negatives in your sentences or by multiplying entities beyond necessity. Even an extra 's' is not required. Strike that off. This is necessary because it is the readers whose concern must be taken care of.

  4. Use familiar sounding words so that the readers need not unwind what you have written and take more time to understand the essence of your writing.

  5. Time is precious for both - the writer and the reader. Tailor the amount of detail you are providing while being sensitive to what your audience cares. Don't exploit your readers with the excessive knowledge they don't require.

  6. Avoid useless words which does not express anything or even add much to your content like somewhat, notable, a little, I think, etc.

  7. Avoid using sub-clauses as due to its usage reader takes a longer time to comprehend what is written. Break up your sentences for better understanding.

  8. Use active sentences over passive. Active sentences have a subject in the beginning that helps the reader understand the power of the sentence and creates a clear picture of what is said.

  9. Avoid backing into sentences as it slows down the understanding process. This principle can be ignored if it is used to add rhythm to your writing.

  10. Don't use unnecessary ceremonies like the capital letter, bold words, Italics, etc. as it breaks the flow of reading. Sometimes it can be used to emphasize on words but it can be avoided.

CLARITY –

The more clarity you will have in your content the more easily people will be able to comprehend it. Your aim must be to help the reader understand what you need to specify and not something else. Pointers you must focus are :

  1. Think deeply what you want to say and spell them out using simple words so that the readers do not make inferences. There must be a logic between the cause and effect and no one need to sit back and think.

  2. Don't use specialized languages (jargons), common phrases or even market terminologies in your text as it takes away freshness. Terms like Strategies, utilize, finalize, commence, parameters, etc. should be avoided and simpler words must be used.

  3. Chances of ambiguity must be cut off so that people are aware of what they are reading and easily comprehend.

  4. Draw clear distinction between the two facts you are comparing. Lack of this may again leave readers thoughtful.

  5. Don't get carried away with statistics and percentages. Use simpler words and cut short those terms that are not known to all.

  6. Try to stick to a particular tense throughout your content. Smoothen the conflicting time elements from the text.

  7. Placement of modifiers (adjectives) must be done carefully.

  8. Untangle the curly sentences because readers do not prefer mental gymnastics.

  9. “This” and “That” must be used specified carefully. Try to avoid them. This and These refer forward and That and Those refer backward incident.

  10. Be consistent with Plural and Singular references. Use “it” for describing entities.

ELEGANCE –

To create a brand of what you write you need to bring elegance in your writings. It gives a stand out appearance to your text and also creates a reputation. Some key features to follow are :

  1. Bring consistency in following a particular font style, syntax and format throughout the whole content. It creates branding and adds professionalism.

  2. Avoid creation of imbalance though stray words at the end of your passage.

  3. Paragraphs should be of reasonable length, each organized and reflects clear thoughts.

  4. Keep yourself backed up with alternative words for the repetitive words. Try to increase the gap between them.

  5. Try to stick to parallel ideas and not conflict in the ideas yourself. Be sensitive to the quality of some ideas.

  6. After writing is done then organize the blocks logically with bird's eye view.

Hence, we can conclude that content writing is all about how you represent yourself and the mindset the targeted audience will have. But, there are some gray areas as well when it comes to the application of these principles while writing like a clash of some concepts. Hence, some principles can be interchangeably used or ignored if the situation so demand.

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