SEO Copywriting Services: How to Write SEO Content in 4 Simple Steps
Before we get into how to write SEO content, you may be wondering, “Why should I care about this?” If you want to make money online, you need to know how to write SEO copy. It doesn’t matter what product or service you’re selling, internet marketing begins with getting found online.
And, this is not easy. Internet marketing experts estimate that 100,000 new websites go live every day. How in the world will yours get found? Content, content, content. More specifically SEO content. And, to be even more specific than that, interesting, new SEO content – and lots of it.
So, words, words, words ... they are extremely important to your online business.
But, these words have to be written using certain guidelines that make it easy for web surfers to land on your site. And, this is what SEO writing is all about.
Now that you know why you need to know how to write SEO content, let’s explain what it is and how to write it.
First off, SEO is the acronym for Search Engine Optimization. To gain an in-depth understanding of what this is about, I I suggest this article on search engine optimization at SEOmoz.com, a leading SEO company that "... provides companies around the world with consulting, Internet marketing and search engine optimization services."
FYI, the above-referenced article includes a link to a free, 30-page ebook about SEO. I'd suggest downloading and reading it if you really want to grasp what SEO is all about. It’s so worth it because once you fully understand what search engine optimization marketing is, you’ll be able to select the best ways to drive traffic to your site. And perhaps more importantly, do away with the ones that are full of crap.
There are tons of sites out there selling crap, especially in the SEO sector. So take the time to educate yourself. Like obtaining a college degree, it’s an investment you’ll never regret.
The Basics of Writing SEO Content in 4 Steps
1. Keyword Selection: Keywords are what your article/content is all about. Think of them as hot button words a web surfer types into a search engine (eg, Google) when they want to find something about a particular subject on the web.
Take this article for example, which is about how to write SEO content. What words and/or phrases do you think web surfers are likely to type in to find this article?
Some might be “SEO writing”; “What is SEO writing”; "SEO Content"; "SEO Articles"; "Write SEO Content,", right?
Now, comes the tricky part. Everyone searches differently, and the keywords you think surfers would type in to find your content may not be what they're actually typing in. This is where keyword tools come in handy, eg, Google’s Keyword AdWord Tool.
When I used this tool and typed in "SEO Content," for example, some strong alternatives were web content, website content, seo copywriting, seo marketing, seo placement, seo keywords ... and the list went on and on.
The thing to remember when doing keyword selection is to choose strong, relevant alternatives with good traffic and build your article around that. This can be hard when there so many good options.
I keep it simple though by using the KISS principle (keep it simple sweetie). Think of a two-year old trying to tell you something. When they're hungry, they don't say, "I'm want something to eat." They say, "Eat, eat," or "hungry."
It all comes down to boiling your SEO content writing down to the basics.
SEO Writing Tip: Most web surfers use two-word or three-word keyword phrases when they conduct web searches. According to a 2004 report by Onestat.com:
Of all the search phrases worldwide, about 33% of the surfers use 2-word phrases in search engines." Three-word phrases came in second (almost 26%), followed by one-word phrases (19%), four-word phrases (almost 13%), and five-word phrases (almost 6%).
2. Keyword Density: You should know up front that SEO experts disagree about how relevant keyword density is any more.
What is keyword density?
It is simply the"The number of times a keyword is used on a webpage divided by the total number of words on the page." [Source: TheSearchAgency.com]
Now that you know how to find keywords and what keyword density is, it's time to write your article. Remember, SEO content is highly focused. Most SEO articles are only 300-500 words long, but they can be any length you want them to be (eg, this article).
The point is to make sure you repeat the keywords enough so that your content's density is between 2-3%, the current industry accepted guideline recommended by most experts.
Keyword density tip: Don't keyword stuff your copy. What is this? You know those articles you read on the net that either don't make sense or use one word/phrase so much that it's just bad grammar. This is keyword-stuffed (ie, bad) copy. This type of SEO writing should be avoided at all costs.
Search engines are hop to this type of SEO writing now, and will penalize your site if it has this type of copy (eg, drop your site from its list of results). If you stay within the 2-3% keyword density range, you should be fine.
3. Create Structure. As alluded to above, SEO writing should be structured. This means coherent, readable text. As a side point, this is why so many find it hard to write good SEO content. Without taking into account article structure, you can easily churn out SEO articles. BUT, it wont be good copy and it’s doubtful it will drive repeat visitors to your site – which is what you want.
Skilled SEO writers marry SEO guidelines with structured writing norms. If you can master this, there’s a wealth of SEO content writing work to be had. Blogger Matt Cutts (you know, the Google guy) put it best when he wrote:
...the purpose of writing SEO articles is threefold not onefold: provide information, rank high when used on your site and increase link popularity. That means the practice must follow the purpose. ... Whether you're writing content for a website, an article or any type of SEO copy, you must think of the reader first." [Source: Writing Useful Articles That Readers Will Love]
4. Keep the End Goal in Mind: What do I mean by this?
Most content on the web is written to sell (I'm talking about those trying to make money on the web - not personal bloggers, or hobby site owners).
The only difference is whether you want the web surfer to buy now, or at a later date.
Each tactic requires different language. When you want a direct, immediate sale, you're going to use different language than when you're going for the long-term sale, eg, the “sale down the line.”
"But," you may be thinking, "I just want to write an article that will drive more traffic to my site."
I counter with, "Drive them to your site to do what?"
Remember, there is always, always, always an end goal in mind. Knowing what this is before you sit down to write will help you write better SEO copy.
Learn more about how to write SEO content and start a lucrative career as an SEO copywriter.