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SEO Services and PPC

Updated on April 22, 2015

Will Pay-Per-Click Help My Website?

Basically, when it comes to boosting website traffic, there are two ways that are prevalent on the market today. There is the most common and less expensive traffic builder we all know as SEO services, and there is a more expensive method of PPC, pay-per-click.

Your question is which way achieves your ultimate good the fastest and the best. Keep in mind that fast does not always denote the best, or less expensive. If you’re operating on a shoestring budget and have a lot of patience, then SEO practices are what you need. It will most likely take a little time to reach the goal of being in the percentile of the search engine hierarchy, but the targeted and least expensive method may be well worth your investment.

Exactly What is a PPC Ad?

"I" know it sounds like partiality to SEO services, but it’s not just that. Sure you can build traffic by paying for a PPC advertising program but first hear the explanation of how it works.

Since 2002, Pay-per-click (PPC) has been a viable and advantageous advertising model. It is virtually a very small ad, a small banner, or just a display box with no graphics, music, or video. It’s usually an ad consisting of a headline, probably the keywords of a user’s search, a couple of short description lines, and the URL.Though it sounds and probably looks really basic, they have become one of the most powerful means of advertising in the internet.

Think about it, how many times have you been searching for something in particular, spotted an interesting banner ad or ad box, and click on it out of sheer curiosity? It’s okay to tell the truth. That is the nature of PPC advertising. That banner or ad box that you clicked on is a display directed specifically at you. The per-per-click ads only displayed to you ads pertaining to the topic or keywords you were searching for, not the usual spamming text and solicitations.

How Does PPC Work on My Website?

There are two types of PPC advertising; Flat-Rate and Bid-Based. Either or both, can be efficient models to choose from dependent on your strategic needs, and of course your budget. Normally, advertisers will bid on certain keywords and phrases relevant to their market.

For example, if I provide SEO services and want to point traffic to my website, then I would bid on keywords like, “best-SEO-website” or “quality-SEO-professional”.Each time a user clicks on the PPC ad and it directs them to your site, then you pay for that click.

What is Flat-Rate-PPC?

Basically, flat-rate PPC is simply when the advertiser, you, and a publisher, such as Google AdWords, agree at a fixed rate or fixed amount for the cost of the each pay-per-click. Publishers such as Google AdWords usually have a rate card so that rate comparisons can be done between various PPC ad providers.

Obviously, if your page content generates a lot of traffic and interested users, your rate will probably be higher than other page content that does not. Naturally, more clicks generally means a larger dent in your budget.

What is Bid-Based PPC?

The difference that bid-based PPC presents is competition. Advertisers are constantly competing with each other as they bid for keywords Google AdWords for example offers an automated online auction system that allows an advertiser, again you, to the set the top amount you are willing to pay.

In effect, the auction will take place according to how many times an ad spot is part of the results page of a search engine. Factors like the quality and relevance of the ad are always figured in as well as how many users are looking for that keyword.

The Best Choice…SEO or Pay-Per-Click?

Though most businesses and website owners are a bit partial to SEO services, both PPC and SEO offer compelling arguments. Though SEO does offer more traffic in the long run, PPC is easier to setup, and has a faster conversion rate. In addition, it is much easier to change the advertising keywords in PPC than in a SEO campaign. SEO has much fewer limitations that PPC, but PPC will hold its search engine rating much longer than SEO.

The conclusion, why not integrate both SEO and PPC. Outside of the fact that they compliment each other, each has a way of strengthening the others weaknesses. Together they bring a gentle balance and a more economical approach to the same goal.


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