SEO Writing Tip: How to Gain More Clients by Making Your SEO Articles Stand Out
It Is Possible to Make Your SEO Writing Stand Out
As an SEO writer, it’s easy to get caught in the trap of regurgitating information found in 1,000 and 1 other SEO articles on the web. This is especially true if you write for a client on the same topic week in and week out.
Since I started writing SEO content in 2007, I’ve written a few thousand articles and blog posts. I have many clients who commission my SEO writing company to write daily and/or weekly content for their blogs, websites and internet marketing campaigns.
And trust me, once you produce 30, 50 or 100 articles on the same subject, it can be trying to make it sound new and refreshing. And I’m not the only one to notices this. Recently, I received the following email from a fellow SEO writer. She wrote (in part):
. . . the reason why I am writing is because I wanted to know how can I differentiate my writing from others on the web. (emphasis added) I don’t know if this appeals to other writers as well, but my dilemma is I feel like I am just regurgitating information.
Whether you’re writing on topics you know nothing about, or subjects you know intimately – you will undoubtedly find that content of that nature already exists on the web. We live in the age of information, after all, which means that practically nothing under the sun is new.
Good SEO Writing Pays Off
So, to make my SEO content stand out from the crowd, I like to give what I call a nugget of useful information that someone reading the same type of article on another site is unlikely to find in that content. This nugget of info can funny or different or unusual – anything that will give the reader an “aha” or “I didn’t know that” moment.
This works particularly well in SEO writing because to find interesting, “fun facts,” if you will, you have to take the time to go the extra mile and do some research.
SEO Writing Tip: Example of How I Make My SEO Content Stand Out
One of my clients commissioned a series of travel articles. The articles were to be used to promote a firm that provided high-end, guided tours to places like Egypt, Ireland, Italy.
In the article on Egyptian tours, I ran across some interesting facts about Cleopatra. I dug up a ton of info on her that I didn’t know. Like, for example, did you know that there were actually a line of Cleopatras . . . 7 in all to be exact?
When most refer to Cleopatra, they’re talking about Cleopatra 7 (the last in the line). But, how many know this; how many think that there was only one Queen Cleopatra? I’d venture to say not very many (I didn’t know). Only those intensely interested in history would probably have knowledge like this.
So, I included this fact in the article.
Why Clients Will Fall in Love with Your SEO Writing by Using the Tip Above
Information like this will not only make your SEO content more interesting, it will stands out to readers. This makes them want to learn more; it essence, it goes a long way towards pre-selling a site’s visitors. And, this is extremely important because it’s one of the reasons your clients invest in content – and invest in you as an SEO writer.