Short shorts are fine, but short blogs?
Does length really matter?
*note; Come on, now! Get your mind out of the gutter, this is about the length of blog posts and how some bloggers post 2-3 sentence posts.
There seems to be a movement afoot that sees bloggers posting extremely short posts, and putting five to ten and more posts per day. Once they post one short post that garners a lot of views, they figure it will be a snap to earn a lot of money through revenue share programs by posting a lot of short posts each and every day. What happens is that the followers catch on very quickly and stop following them, which makes the bloggers post even more short blogs per day, looking for more followers and page views.
These short posters will start following other bloggers looking for reciprocating comments and page views, and it will usually work for a while. As the blogging community usually sticks together, posting comments on each other's blogs, some people will, of course, take advantage of this for their own profits. When the short posters start posting blogs of normal lengths, 200 - 300 and more words, then their followers don't come back because they had gotten fed up with going to that blogger's posts and seeing only one or two pictures with one or two sentences, at the most.
Another problematic issue is reblogging. Many bloggers will reblog a post that they like, and there is absolutely nothing wrong with this. When you are moved, impressed or just in love with someone's post, reblogging it is a form of worship.
What's wrong with promoting other's works?
The problem lies in only reblogging. Many people will find extremely popular posts with thousands of views and hundreds of likes. Then they reblog the post, hoping to get as many views. Now, under normal blog revenue earning programs like AdSense, this would garner a couple of bucks at the most in earnings, and possibly prompt a review by the hosting site if it is done repeatedly.
But of course there are some who take advantage of this. There always are. These people will reblog a post that they like, or just one that they came across that has a lot of views, and reblog it in their own personal blog. The thinking is that if the original post has lots of page views, all of those people will come and view what they reblogged.
The problem with this thinking is that those people already read the post. They read the post mainly because they are following the blogger, not the title of the post. When someone reblogs another blogger's post, the idea is to promote the other blog, not to garner your own page views.
Extra, extra, read all about it! Extra, Extra!
How many short posts is too many?
When you decide to follow a blogger, you expect to see the same quality and tone with each post. When the blogger you're following starts reblogging with minimal introductions, posting one or two pictures with a couple of sentences, or just tell you what they're wearing today or having for breakfast, it is time to stop following them.
Three short posts within a week is too many. However, where a blogger has a daily feature that by definition is short, like my own "Word of the Day" feature (http://writersearningmoneyonline.com/2012/03/29/word-of-the-day-march-29-2012/) then the reader knows in advance that the post will be short and decides whether or not to follow it for the content and not the length.
Are short posts and constant reblogging the only problems?
No, no they're not!
You also have to look out for those who will post old articles from newspapers. Now, I know that this sounds rather idiotic and most bloggers would shake their heads in disbelief and not realize that many bloggers actually do this on a daily basis, but it happens all too often.
I have been following a few bloggers who started out following me, so I reciprocated with posting comments on their blogs (I know, I'm just nice that way!). But after a full week of reading nothing more than rewritten newspaper articles from 2-25 years ago, my limit has been reached and the Stop Following button is clicked.