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Web Content Strategy to Increase Google Page Ranking

Updated on February 25, 2016
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Fool's Gold

Why do we write? Do we write just to express ourselves or are we writing to earn a living? Chances are most writers want to do a little of both and with a multitude of revenue sites it's possible to write about things you enjoy and earn extra income.

Probably what writers want more than anything is to score enough traffic to start earning some cash through Ad programs and affiliate marketing. How do we go about this? What is the formula to attract viewers? I've read numerous articles talking about the use of SEO and keywords in the title and throughout the piece and that can help to an extent. Other tactics include promoting your pieces on social media sites and through friends and family. There's an endless supply of those sites out there so the ability to promote is not the problem.

The real problem is that despite using all of those tips sometimes what attracts an audience turns out to be oddly surprising. As a writer myself I've never discovered the formula that assures my piece will aggregate a successful flow of traffic. I don't know exactly what they're looking for and that's the most intriguing aspect of it all.

What exactly is your audience looking for and are your articles meaningless?

This is the highlight of this paragraph, Fool's gold, and it's exactly the kind of trap myself and many writers fall into. There isn't a step by step guide that will yield a major audience, and those articles claiming there is are fooling themselves. Granted there are tons of tips available that might help you slightly and I have no problem with those articles, but articles that depict an exact solution are incorrect.


Technical Writing Guide

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Which Advice Works?

I mentioned that some tips other authors write with regard to getting traffic on their articles can be beneficial. The use of keywords and SEO in the titles and in the article can help you attract more readers because of the potential rankings in the search engines. However, the writers that benefit the most from this are those who have already become established in the writing field with years of experience.

I find it hard to believe a first time writer will receive a lot of traffic even with excellent SEO and keyword placement unless the article is exceptional. Writing takes a lot of patience and time, and I'm sure veteran authors already know this. I find that the best advice is to keep writing. It's really the only way to eventually establish an audience, it's the only way you'll grow as a writer, and it's the only way you'll form a reputation.

The other advice you'll read about is writing for your audience. What does that mean exactly? In basic terms it means composing articles you think your viewers will benefit from the most. On sites like HubPages I see a lot of success generated from "How To" articles and content discussing new recipes, technology, and articles that answer specific questions. I also believe product reviews do quite well because the internet is like an endless encyclopedia and people want to be informed about everything they do and buy.

If you combine the right topics with the right keywords and add in promotion then you'll get a respective start. The next aspect involves the mechanics and style of your writing. Is it interesting, is it grammatically correct, and does it make you want to read more?

If I'm not interested then I'll move on in an instant. I find the best articles are ones that make me want to read every word, every sentence, and every paragraph. Even if the topic doesn't spark my interest I will read on if the first few lines intrigue me. I haven't discovered the formula for that either. It's difficult because you have to carve out your own style to prove authenticity. I'm certainly not going to copy a popular writer's style and try to fool my viewers.

I have a great deal of respects for writers who have earned their due and worked for years to establish themselves. Sometimes I don't know how they do it but again having longevity as a writer is probably the most difficult thing to do yet the greatest advice you'll find.

The Facebook logo under a graduation cap.
The Facebook logo under a graduation cap. | Source

Which Advice Will Never Work?

There are some things I read and I have to shake my head. I can't say that these next few tips I've seen will never work, but how useful are they really?

If you're a beginning writer or a novice then one thing I don't recommend is nonstop promotion. Your article may be a masterpiece, but if it's the only thing you've ever written then you won't get the respect you think you deserve. What exactly do other readers think when they see your name and only one or a few articles written by you? Well they probably won't think much of it at all because I doubt they'll even find it.

And what good do you think promoting a few articles will do?

I mean sure you can tell your family and friends but that's the only audience you'll get. You can try promoting it through social media but again people will either ignore it, not care, or show utter disrespect towards your articles. I rarely read pieces by writers who've produced minimal content because it's unimpressive. I don't care how good you think the article is because I won't be interested and I'll never know about it.

You can't write a few things and say your a writer because I'm sorry to say you're not. I've written a lot of articles, but I haven't found major success. So while technically I can call myself a writer, in the eyes of the people I'm more of a hobbyist. It's okay though because all writers have struggled in the beginning, however; many gave up perhaps because they were never writers to begin with.

Promoting your articles is not something you should avoid doing but give it time. I think you should write a solid amount of material and gain a modest following before you begin promoting them. I think you'll learn a lot about yourself as a writer and if writing is something you really want to do. You'll also gain new skills and perfect your artistic style, which will aid in strengthening your appeal to the viewers.

I can't stress this enough but please remember to never copy someone else's work/style because it is a form of plagiarism and is considered digital cheating. No matter how much my articles struggle I would never resort to stealing from another author to gain viewership because it's illegal, foolish, immoral, and unethical.


Landscape of beautiful Waipio valley, Big Island, Hawaii
Landscape of beautiful Waipio valley, Big Island, Hawaii | Source

A Stunning Masterpiece

The best thing about writing online is the surprises that await you. Since there's no perfect formula to gain traffic, then any piece you write could possibly explode in viewership at any time. Sometimes the articles you think will perform poorly actually do exceptionally well, and they can potentially lead to generating your niche. Most of us know what a niche is but if you don't, then it's a topic you excel in.

If you bounce off your triumph and create more articles around it then you might be able to craft an entire writing career from that same subject. This will be even more beneficial if the topic is something you enjoy writing about, but I'm sure this is no secret to even novice writers like myself.

The ultimate masterpiece, however, is formulated through constant creation that's mindful of those tips I mentioned. I still have to figure out what the audience wants from me, and that'll be a challenge. When it comes to writing for viewership, longevity and reading your viewers will prove to be the toughest task to figure out. But you can't give up because giving up means admitting defeat. Unless you've figured out that writing isn't for you, then I believe there's no excuse to stop. I guarantee quitting on writing means that it wasn't the only thing they've quit on.

After all that work, I do believe success can be achieved and a masterpiece will be constructed. It won't be content based off of fool's gold but instead content based on time, effort, hard work, skill, and ingenuity.

Traffic Jam

Which Writing Advice Works Best to Gain Viewers?

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    • lawdoctorlee profile image

      Liza Treadwell Esq aka Liza Lugo JD 2 years ago from New York, NY

      Krzysztof, this is another wonderful hub. Thank you for sharing a realistic view of what it takes to be a writer. I'm sure many will appreciate your honesty.

      I know this first hand. When I first started on HP, I didn't call myself a writer. Instead, I was just writing. This platform has provided wonderful opportunities for me to polish my work, receive constructive feedback, and a wonderful support system in the writing community.

      Recently, I mentioned in one of my hubs that "truth be told, it takes time to establish yourself as a writer, years; and, if you want to be a pro, you need more than talent; you need the credentials and experience (and the connections) to do it on a professional level."

      Keep writing here on HP. I really enjoy reading your work. I voted this hub "up," "useful," and "interesting." Hope your day is wonderful.

    • Chriswillman90 profile image
      Author

      Krzysztof Willman 2 years ago from Parlin, New Jersey

      Thank you so much I really would love to be able to write for a living instead of a side job. It's so tricky like you said with time, credentials, connections, and experience but I do think it's possible to achieve your goal. Your credentials are very impressive by the way, and I'm grateful that you liked my hub.

    • Greensleeves Hubs profile image

      Greensleeves Hubs 5 months ago from Essex, UK

      Refreshingly honest Chris, to say that there is no proven secret formula. I've been writing for 6 years and I have 154 hubs published. And I have not yet determined which subjects or styles are most likely to perform well and attract the traffic.

      I think I have a good objective opinion of my work, and frankly I have some articles that I am really proud of - I feel they are carefully researched, well written, and contribute something truly worthwhile in the information they carry. And they're lucky if they get 10 visits per month.

      Then I've got other articles which took a fraction of the time to write and which contain information available in a hundred other webpages. Some of those may get 100 views per day.

      Analysing the reasons why, is beyond me, but I think all of us must just continue to write, take pride and do the best we can. Of course we can take the advice about SEO and promotion of our work, but ultimately we must believe that if our work is good, then one day it will be recognised as such. Alun

    • Chriswillman90 profile image
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      Krzysztof Willman 4 months ago from Parlin, New Jersey

      I don't know the secret but I think if you can find the right niche then everything will work itself out. I've been very fortunate at targeting a specific niche and writing about it before it became more significant, which placed me ahead of the game. It's all about SEO and seeking trends that may or may not become successful. In a way writing online is akin to the stock market. You throw in some stocks and see what happens.

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