This Is Why and How to Become a Successful SEO Content Writer
According to the Freelancers Union and Upwork, there are more than fifty-six million freelancers in America. And a fair percentage of this number is consist of web writers. So, as you can tell, there’s a real-deal competition going on over becoming a successful SEO content writer these days.
However, I have several easy-to-apply tips that would boost your performance and set you one step ahead of the others in this intense competition.
But before getting into details, let me convince you of why it matters to become a “successful” SEO author—and not just a normal one.
SEO Content Writers Can Make $40K per Month
The title simply reveals why becoming a professional web author is something worthy of fighting for. According to GlassDoor, a full-time content writer can earn up to $48,000 per month. And that is not set in stone—so, you can earn even more!
We’re talking about a job that is definitely in demand. Thus, those who fight now will end up owning the highest-ranked positions in the near future.
In 2018, 14281 websites were created per day. That means we had 5,212,899 fresh websites last year. And literary all of them need unique content.
There’s no end to this demand and as long as the AIs are not able to write articles, we have enough jobs for every single author out there.
So, investing in becoming a better SEO content writer will guarantee a well-paying job with a high chance of growth in salary. Simply stated, the more readers you bring to a website, the more you’ll charge the clients.
Now, here are several tips to become that in-demand web author in the drop of a hat.
Avoid Becoming Too Shakespeareish
Okay, let’s face the music. Google is, well, a robot. It’s all about the algorithms and AI analysis when it comes to determining a profound web content. So, a successful content writer is definitely not the one who’s trying to win the Nobel Prize in Literature.
By contrast, a professional web writer would have in mind that their first reader is a system—with no feelings for metaphors and the blue-velvet thing.
The current algorithms of Google are looking for straightforward content that offers the most valuable information on the topic. So, unless you're writing on the topic of literature, avoid dramatic wordplays. This would only make Google skip your content.
The best approach to create Google-friendly web content, therefore, is trying to deliver the information in the quickest and simplest way possible. If the article is going to be about ‘2+2,’ a simple ‘4’ as the answer would help you top the search list.
Of course, you could let the Shakespeare within you come out and write “Wherefore in the ordinary 2 by 2 gives me 4,” too, but that would just let Google down.
Write for the Targeted Audience—Not Your Client
One of the main reasons why young freelancers fail to become a successful SEO content writer is writing for the wrong person. Of course, it’s only your client (mainly the owner of the website) who is paying you for what you write. But hey, they are not the main audience.
You must think about people who’re going to read your web content. Who are they? What’s their age? Why they’re clicking on your article? And how you should give them what they want?
Sometimes, website owners are too busy working on the SEO stuff that they don’t actually get to read your content. They mainly check your papers utilizing SEO tools like the Yoast—and that’s that.
So, it’s all on you to put yourself in the readers’ shoes and opt to write for the right audience. (Pune intended).
Don’t trust the kind words of your clients because they are just analyzing your texts as other AI tools do. Instead, read your contents several times as if you were a user of the website and check it with the eyes of an end-user.
Do Not Become the Ponzi of the Industry
I see many content writers who find a catchy title that makes the users click on it. But when they read the first couple of paragraphs, they end up feeling like they’ve been fooled. And that’s because there’s no catchy content offered after that catchy title!
This would make the visitors feel they’ve been scammed. Such a visitor will not spend more than a few minutes on your page and this would eventually increase your bounce rate.
A higher bounce rate equals a lower chance of ranking higher on Google. And Not ranking high on Google search results equals becoming an unsuccessful SEO content writer.
To make sure that you’re not fooling the visitors with your catchy titles, ask these questions:
- Does the content stay loyal to the title?
- Does it answer all the questions that it introduces?
- Will the reader regret clicking on the link based on the title?
Discontinue Writing for Words
Most of the SEO content writers work per word. So, what they earn is based on how many words they deliver by the end of the day, week, or month. So, this simple fact makes many writers somewhat greedy, trying to write longer articles so as to make more money—totally understandable.
However, the recent updates of Google search engine algorithms have made it more sensitive than before. This means it’s much easier now for this giant tech company to determine that you are just beating around the bush.
You’re not a successful SEO content writer unless you avoid unnecessary sentences. If the answer to a question ends in one sentence, then, adding another one is just a mistake.
Stop where the answer is delivered. More words may mean more money to you. But when your client observes the analytics only to see that your contents are not getting any hits, your career is dead.
So, don’t be a word-oriented writer and concentrate on creating profound material that satisfies the readers. This is the only way you can guarantee long-term profit as the clients always seek readers who bring more page views.
Side Step Falling in Love with the Shadow
Even some of the well-paid web writers are not successful—because it’s not all about money. If you make enough money to pay your rent and buy ZARA clothes for the Christmas party, it’s awesome. But it’s not going to guarantee your future.
You must work on your online presence to make your work visible. No one will want to work with an SEO content writer who has nothing to offer under his name, online.
So, try to convince your clients to publish your content under your own name so that you can have a reliable portfolio. If the clients are not willing to mention your name on their website, offer discounts and/or a couple of free articles.
However, if all fails, start your own blog. Use HubPages or other comparable well-known publishers and share your work with others under your name for free. (Plus, you can always become a guest writer for websites that share common interests with you).
Remaining a ghostwriter may financially pay off better. But in the long-term, it’ll leave you with nothing to prove that you’re a talented and successful SEO content writer.
Keep in Mind That Uncle Google Never Gets Old
Search Engine Optimization is not a stable methodology. That’s because each Google update can change the whole game and bring up new rules. So, utilizing the same old methods will only make you an outdated freelancer.
“Keep up with Google and don’t get behind the updates.”
Right now, the answer snippet is what every SEO content writer is fighting for. Since the last update in Google search engine algorithms, no more than a couple of web contents get the chance to own the snippets.
However, that’s just one aspect of the concept. Google is constantly trying to find better ways to determine the most valuable web article. So, simply those who carry on and adapt to new rules can become a successful SEO content writer.
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2019 Mohsen Baqery